Soul City It’s Real TV Series

Soul City Its Real is the Soul City Institute’s flagship television show which has become one of South Africa’s most loved television shows over the past 17 years.

Set in the fictional Soul City Township, the Soul City mirrors the social and development challenges faced by poor communities everywhere. It weaves health and social issues into real-life stories for the millions of people who have grown to trust the powerful messages of this very popular programme.

Thirteen half- hour prime time TV episodes carrying riveting drama air on the national broadcasters SABC 1 channel. The drama has also been broadcast in many other countries to millions of viewers. Designed to keep people talking about the issues raised in the drama: SC takes these discussions to other supporting mediums such as:

• Radio: Popular and important topics highlighted in the respective series’ are further debated in depth on community and commercial radio stations across the nine provinces, where target audience participation is ensured
• Print: Around 1 million full colour easy to read booklets covering health and development l topics raised by the TV series are distributed for each series. The booklets deal with the topics carried by the series in greater detail and can be kept by readers for future reference. To date X million copies of X booklets have been distributed
• Social Mobilisation: Engaging and motivating a wide range of partners at local or national levels to raise awareness and shift in social norms within communities.

Source: Soul City

Date of Publication: March 25, 2019