Whether you are new to social and behavior change communication, or have been practicing SBCC for years, it is always useful to have a refresher on the basics of all phases of the SBCC process.

Many Health COMpass users contact us asking for a list of “basic tools” so we are pleased to present such a list for your reference. This list is far from comprehensive, but we hope that it will be a starting point for learning, or re-learning, SBCC skills. It is organized by the steps of the SBCC process, and for each step we provide a few tools and a few examples from project work. For a super-quick refresher on the SBCC Process, you can always refer to “The P Process” brochure.

We welcome your suggestions for this list, and ideas for its use – please add your materials by registering and then completing thecontribution form.

Happy learning!

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Contents:

Foundations of SBCC	Evaluate and Evolve
Inquire	Involve Stakeholders
Design the Strategy	Organizational Development
Create and Test	All in One Resources
Mobilize and Monitor

FOUNDATIONS OF SBCC
Tool	What is Social and Behavior Change Communication?
Tool	SBCC Research Primers
Tool	Summary of Communication Theories
Tool	The “P” Process
Example	NURHI Conceptual Framework
Example	National Framework for Effective HPN SBCC
Example	JHU CCP Pathways Models
INQUIRE
In the Inquiry Step, we begin to understand the extent of the problem by identifying audiences, uncovering our intended audiences’ barriers to behavior change, identifying facilitating factors to behavior change, and developing a succinct problem statement.
Tool	Understanding Formative Research: Methods, Management, and Ethics for Behaviour Change Communication [Facilitator’s Guide]
Tool	Research Methods
Tool	How to Conduct a Situation Analysis
Tool	How to Do an Audience Analysis
Example	Formative Research on Infant and Young Child Feeding in Vietnam
Example	Situation Analysis of Behavior Change Communication Activities in Bihar
DESIGN THE STRATEGY
In this step, we create a strategy that will get us from where we are to where we want to be. The strategy will include communication objectives, audience segmentation, program approaches, channel recommendations, a workplan and a monitoring and evaluation plan.
Tool	A Field Guide to Designing a Health Communication Strategy
Tool	How to Develop a Communication Strategy
Tool	How to Develop a Monitoring and Evaluation Plan
Tool	Developing an Effective Evaluation Plan
Tool	Writing a Communication Strategy for Development Programmes: A Guideline for Programme Managers and Communication Officers
Example	Healthy Women of Ukraine Program FP / RH Communication Strategy
Example	Kenya National EMTCT Communication Strategy 2012-2015
Example	Behavior Change Communication Strategy for NRHM in Uttar Pradesh
Example	SBCC Strategy and Implementation Guide [Guatemala]
CREATE AND TEST
This is when we develop the program’s communication products, combining the “art and science” of SBCC. In other words, we implement the art – the creative and artistic vision needed to inspire audiences to change as well as the science – the analysis, theory and strategic decisions we’ve developed. We also test our ideas and designs with our intended audiences to ensure that messages are clear and actionable.
Tool	How to Design SBCC Messages
Tool	How to Design SBCC Creative Materials
Tool	How to Conduct a Pretest
Tool	How to Test Creative Concepts
Example	Methodology for Pretesting Rock Point (RP) 256 Comic Book
Example	Ebola Key Messages
Example	CHCT Materials Pretest Report
MOBILIZE AND MONITOR
Now we implement our program and monitor its progress. With our partners, we disseminate products and conduct activities. Individuals who have been designated to monitor activities will make sure distribution and roll-out proceed as planned and potential problems are identified and addressed as quickly as possible.
Tool	Training Manual on Basic Monitoring and Evaluation of Social and Behavior Change Communication Health Programs
Tool	Monitoring and Evaluation Toolkit
Example	BCS Program Monitoring Form
Example	Religious Leaders Monitoring Form for Ministry
Example	Street Smart Intervention Implementation Planning Tool
Example	Advocacy, Communication, and Social Mobilization Strategic Framework and Implementation Plan [Nigeria]
Example	Multi-Sector Partnerships for Preventing Violence
EVALUATE AND EVOLVE
At this point we conduct activities to determine how well our program achieved its objectives and identify any unintended consequences. We want to know why the program was or was not effective and whether or not the program had its intended effects on the knowledge, attitudes or behaviors of its intended audiences. We will also use the lessons learned to influence future programming and funding allocations.
Tool	Training Manual on Basic Monitoring and Evaluation of Social and Behavior Change Communication Health Programs
Tool	A Framework for Program Evaluation
Example	Wazazi Nipendeni Impact Evaluation Results Summary
Example	Evaluation of the Family Planning and Law Campaign
INVOLVE STAKEHOLDERS
Throughout the SBCC process, we need to learn more and more about our audience, and that knowledge can only come from those stakeholders who represent various segments of the population. It is vital to engage stakeholders from the outset.
Tool	How to Conduct a Stakeholder Workshop
Tool	The Facilitation Primer
Tool	Internal Stakeholder Engagement Workshop Toolkit
Tool	ESD Model: Mobilizing Muslim Imams and Religious Leaders as Champions of Reproductive Health and Family Planning
Example	ARH Stakeholder Workshop Meeting Summary
Example	Partner Orientation Package
EFFECT ORGANIZATIONAL DEVELOPMENT
While SBCC work is ongoing, an organization is always working to develop local capacity, resulting in more highly effective staff members, organizations, and systems—including organizational and financial stability, program service delivery, and program quality.
Tool	Resource Mobilization Implementation Kit
Tool	How to Develop a Mission Statement
Tool	SWOT Analysis
Tool	Handbook for Advocacy Planning
Tool	Basics of Fundraising
Tool	Marketing Your Organization’s Services
Tool	Fundamentals of Costing and Pricing
Example	Quality Improvement Process for SBCC Programs and Group Sessions
Example	Zambia Capacity Building Strategy
Example	Multi-Step Process and Tools for SBCC Capacity Strengthening
ALL-IN-ONE RESOURCES
Tool	Global Health eLearning Center
Tool	Introductory Courses in Social and Behavior Change Communication
Tool	Health Promotion Foundations Course
Tool	SBCC Online Courses
Tool	How-to Guides (Health COMpass)

Photo credit: Radio journalists interview community members about the root causes of local conflict during a field trip in a peace-building radio programming course at Notre Dame University in Mindanao, Philippines. © 2001 Ross W. James, Courtesy of Photoshare