Severe Malaria
This video is part of the “Aha ye de” malaria campaign in Ghana. “Aha ye de” means “It’s Good Here” in Twi, one of Ghana’s national languages. The campaign is designed to reposition the use of treated nets as a lifestyle decision, while at the same time preventing malaria, linking to the BCS’s overarching GoodLife campaign. The campaign seeks to increase risk perception by emphasizing the severity and threats of malaria. At the same time, the campaign empowers individuals to use malaria prevention and appropriate treatment.
The video explains the danger of severe malaria. Malaria kills more children than any other disease in Ghana and is a leading cause of miscarriage and stillbirths in pregnant women. Severe malaria is also a major cause of permanent brain damage and physical disability. One of the disorders severe malaria can cause is epilepsy. While not all cases of epilepsy are caused by severe malaria, many are in countries with a heavy malaria burden, such as Ghana. This is a short documentary filmed in Ghana documenting the impact severe malaria can have on families’ lives.
Source: Johns Hopkins University Center for Communication Programs
Date of Publication: March 25, 2019
SIMILIAR RESOURCES
Tools
Examples
- Community Communication MNCH e-Manual: Participatory Health Promotion Sessions
- Creating Mobile Health Solutions for Behaviour Change: A Study of Eight Services in the mNutrition Initiative Portfolio
- Transforming the Private Sector to Support Universal Malaria Diagnostic Coverage
- Advocating for Change for Adolescents’ Toolkit
- Steps for Malaria Prevention and Treatment
- Coronavirus Disease Overview
- COVID-19 Communication Materials for the Americas
- Guide de Formation Conseil Dépistage du VIH au niveau Communautaire: manuel à l'intention du personnel non médical
- COVID-19 Guide for Community Health Workers
- Kenya Malaria Communication Strategy 2016-2021