Project Example

Condom Lady [TV Spot]

This spot is part of the Safe Love campaign, a comprehensive HIV prevention campaign that addresses key drivers of HIV/AIDS in Zambia, including multiple and concurrent sexual partnerships, low and inconsistent condom use, and mother-to-child transmission of HIV. It shows a couple about to make love, when the woman stops, wags her finger at her partner, and takes a condom out of her night table, handing it to him. The narrator says, “She’s not afraid to talk about condoms, are you?” The spot ends with the phrase “Think about HIV. Think. Talk. Act.” In a rapid survey of the Safe Love Campaign conducted in May 2012, it was shown that 66.5% of respondents were exposed to the Safe Love campaigns, 56% learned at least one message from the campaigns, 39% reported changing their sexual behavior as a result of the campaign, 91% felt that Safe Love messages were relevant for Zambians, and 93% reported that they had a positive reaction to the campaign’s messages.

Source: Chemonics

Date of Publication: March 25, 2019