Smart Couple Nepal Campaign Word Testing Report
Health Communication Capacity Collaborative (HC3) Nepal project designed a campaign to reposition Family Planning towards low parity young couples.
Before implementing the program word testing for the campaign was conducted in some peri-urban and rural areas around the Kathmandu, Nuwakot and Kavre during March 14-15, 2015. This brief summarizes key points that came out of the field visit.
Source: Johns Hopkins University Center for Communication Programs
Date of Publication: March 25, 2019
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