Project Example

Smart Couple Nepal Campaign Word Testing Report

Health Communication Capacity Collaborative (HC3) Nepal project designed a campaign to reposition Family Planning towards low parity young couples.

Before implementing the program word testing for the campaign was conducted in some peri-urban and rural areas around the Kathmandu, Nuwakot and Kavre during March 14-15, 2015. This brief summarizes key points that came out of the field visit.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019