Project Example

HIV Care and Treatment Campaign Concept Note

This concept note lays out the communication strategy for Tanzania’s national HIV care and treatment campaign.

The concept note was developed by the HIV Treatment Campaign Task Force Team, which was led by the National AIDS Control Program with the Tanzania Capacity and Communication Project (TCCP) as Secretariat, and several partners and stakeholders as members. The concept note gives the background and rationale for the initiative, and outlines the vision, campaign goal, target audience, communication objectives, theoretical framework, behavioral determinants, communication channels, key message content, tone, geographical coverage, illustrative monitoring and evaluation plan, and the projected timeline.

This concept note resulted in the Tunakuthamini (We value you) campaign.

Source: Johns Hopkins Center for Communication Programs

Date of Publication: March 25, 2019