Using Customer Insights to Reshape Policy and Programming in Niger
This brief discusses a project in which the Camber Collective was tasked with developing a strategic analysis of the demand landscape in Niger, relying on in-depth qualitative research and a national survey, and complemented by a robust supply analysis. The work’s objective was to provide a common factbase that Niger’s family planning community—including Government and international donors—could use to drive decision-making, as well as to highlight gaps between supply and demand.
The research found significant variation in women’s demand for family planning. Using advanced statistical analyses, they derived five segments of women with discrete family planning needs, attitudes, and behaviors—representing the first segmentation of its kind (predictive of human behavior) to be developed in reproductive health services in Africa.
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