Adapting a Radio Magazine Program in a New Geography

This how-to guide is developed for program managers who want to implement radio magazine programs that have been proven to inspire behavior change around family planning.

The original radio programs were developed for specific Nigerian cities and States and are adaptable to other locations which may not be similar to the location and language of the original program. In NURHI 2, a radio magazine programme ‘Ireti Eda’, developed for Oyo was adapted for broadcast in Ogun and Ondo States and was proven successful in changing family planning intention to use in those States.

This was successful because the program manager followed a process of adaptation as highlighted in this how to guide.

Source: NURHI

Date of Publication: August 10, 2020

A How-to-Guide in Conducting Effective and Vibrant Social Mobilization Activity

The Nigerian Urban Reproductive Health Initiative (NURHI 2) project is designed to increase contraceptive use in Kaduna, Lagos and Oyo states. It is an extension of the successful NURHI Phase 1 Project (2009 – 2014) and runs from 2015 – 2020.

This second phase of NURHI builds on successful strategies implemented over a six-year period in six Nigerian cities. Through a strategic combination of service delivery, communication and advocacy, the project aims to increase demand for and supply of family planning (FP) services, ultimately leading to longterm sustainability.

NURHI 2 uses communication to increase demand for family planning among men and women through an integrated communication strategy that employs a combination of social mobilization, media campaigns, and entertainment education.

Source: NURHI

Date of Publication: August 10, 2020

NURHI 2 Social Mobilization Tools

Social mobilization has been used over the years at different times to increase awareness of social issues and promote change at the community level. Numerous studies have demonstrated the importance of social mobilization in improving health-seeking behaviors.

In family planning, social mobilization is used to generate demand for products and services through community-based activities, such as neighborhood campaigns, community dialogues and key life events. In NURHI 2, programming for young persons is intentional, with discussions around life planning and reproductive health.These activities promote family planning discussions at the community level and direct potential clients to health facilities for more information on family planning and uptake of modern family planning methods.

All mobilization activities focus on making family planning information available and bringing the services closer to the community members, even in hard-to-reach areas.

The following tools are available on the page:

Source: NURHI

Date of Publication: August 10, 2020

Transmedia: Scripting, Production, and Effect on Ideation

Transmedia is commonly defined as a narrative or project that combines multiple media forms. A transmedia project may combine many different types of prints or prose text, graphics and animation, or work across multiple platforms, such as different types of social media platforms, interactive websites or advertising outlets.

This booklet was developed for knowledge-sharing and information on how NURHI-2 carried out its mass media campaign using the transmedia approach. It highlights NURHI 2’s learning experiences and challenges on how the transmedia approach was implemented along with key areas for improvement.

Source: NURHI

Date of Publication: August 10, 2020

COVID-19 Kenya – Clinical Guidance and Job Aid Tracker

This resource tracks technical guidance about COVID-19 and lists useful job aids for health workers. The tracker offers a brief description of each piece of guidance/job aid, a link to where it can be found, and the topic which it covers.

Source: Ministry of Health, Kenya

Date of Publication: August 5, 2020

COVID-19 Kenya – Knowledge Sharing Tracker

This resource tracks reports, presentations, documents, and other tools which are being accumulated as new information about COVID-19 in Kenya is published.

Source: Ministry of Health, Kenya

Date of Publication: August 3, 2020