COVID-19 Instagram Posts: Si Toca Salir, Toca Cuidarse – Going to do Errands

The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed a set of four Instagram Stories to raise awareness that COVID-19 threat continues in Guatemala.

The Instagram Stories remind the population that it is the responsibility of the entire family to do key prevention behaviors (Wash your hands, Maintain physical distancing, and Wear a Mask) at critical moments of elevated risk to visit family or friends, go to work, or go do daily errands. The slogan of the campaign is “Si Toca Salir, Toca Cuidarse”. Each story was contextualized for the following locations: Guatemala, Nebaj, Sacatepequez, Solola, and Totonicapan.

The slogan of the campaign is “Si Toca Salir, Toca Cuidarse”. Each of the stories was contextualized for specific locations: Guatemala, Nebaj, Sacatepequez, Solola, and Totonicapan.

This suite of Instagram Stories emphasized COVID-19 prevention when going to do errands. Key behaviors promoted are maintaining physical distancing, hand washing, and wearing a mask.

Stories:

• Guatemala
• Nebaj
• Sacatepequez
• Solola
• Totonicapan

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Date of Publication: October 30, 2020

COVID-19 Instagram Posts: Si Toca Salir, Toca Cuidarse: If You are Visiting Family or Friends

The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed a set of four Instagram stories to raise awareness that COVID-19 threat continues in Guatemala.

The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed a set of four Instagram Stories to raise awareness that COVID-19 threat continues in Guatemala. The Instagram Stories remind the population that it is the responsibility of the entire family to do key prevention behaviors (Wash your hands, Maintain physical distancing, and Wear a Mask) at critical moments of elevated risk to visit family or friends, go to work, or go do daily errands. The slogan of the campaign is “Si Toca Salir, Toca Cuidarse”. Each story was contextualized for the following locations: Guatemala, Nebaj, Solola, and Totonicapan.

This suite of Instagram Stories emphasized COVID-19 prevention when visiting family or friends.

• Guatemala
• Nebaj
• Solola
• Totonicapan

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Date of Publication: October 27, 2020

COVID-19 Instagram Posts: Si Toca Salir, Toca Cuidarse – Family Responsibility

The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed a set of four Instagram Stories to raise awareness that COVID-19 threat continues in Guatemala.

The stories remind the public that it is the responsibility of the entire family to perform key prevention behaviors (wash your hands, maintain physical distancing, and wear a mask) at critical moments of elevated risk when they visit family members, go to work, or go do daily errands.

The slogan of the campaign is “Si Toca Salir, Toca Cuidarse”. Each of the stories was contextualized for specific locations: Guatemala, Nebaj, Sacatepequez, Solola, and Totonicapan.

This suite of stories strongly emphasized that prevention of COVID-19 is the responsibility of the entire family.

Stories:

• Guatemala
• Nebaj
• Sacatepequez
• Solola
• Totonicapan

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Date of Publication: October 27, 2020