Project Example

GoodLife Ghana T-Shirts

These t-shirts were produced as part of the GoodLife campaign in Ghana. The t-shirts feature the GoodLife logo (a modern twist on the traditional Ghanaian adinkra symbol Nkyemekyeme, which means creativity and determination can overcome life’s obstacles). GoodLife T-shirts were used during brand positioning and distributed widely.

Source: Johns Hopkins University Center for Communication Programs, Family Health Division of the Ghana Health Service

Date of Publication: March 25, 2019