Project Example

Shuga Radio Series

These radio programs supported and enhanced the Shuga TV series throughout the campaign, using the same objectives and BCC messages as the TV drama. In the original series, developed in Kenya, the 12 episodes were followed by two 25-minute pre-recorded magazine shows which further explored the topics covered with young people, experts from the countries and global and national cooperating partners. The United Nations Children’s Fund (UNICEF) contributed to expanding the reach of MTV Shuga through radio broadcasting.

Radio project funding, beginning in season 3, was from UNICEF and the US President’s Emergency Plan For AIDS Relief (PEPFAR) Partnership for an HIV-Free Generation, with country governments, partners, and young people collaborating.

Source: MTV Staying Alive Foundation

Date of Publication: March 25, 2019