Suaahara Posters on 7 Key Messages

Suaahara was a five year (2011-2016) project funded by USAID aimed to improve the nutritional status of women and children in 41 districts of Nepal. The project focused on improving health and nutrition behaviors at the household level through promotion of Essential Nutrition and Hygiene Actions (EN/HA), particularly Maternal, Infant and Young Child Nutrition (MIYCN), and addressing other determinants of under-nutrition, such as availability of and access to food, hygiene, quality of health care, child spacing and socio-cultural factors including gender and marginalization.

The SBCC strategy established an internal quality materials review and production system to ensure that all partners in the consortium had mutually reinforcing, quality materials developed, pretested, produced and disseminated to the end user.

Suaahara Posters on 7 key messages

Suaahara posters were developed on the seven (7) key messages as following:

  1. Hand washing at critical times
  2. Dispose child feces in toilet
  3. How to keep baby away from dirt
  4. Extra Meal for Pregnant and Lactating Women
  5. Complementary Food
  6. Feeding Sick Child
  7. Birth spacing

In the year 2014, these posters were developed, produced and disseminated in the Suaahara implementing districts through local NGOs partners. The same poster adapted to hoarding board and placed various public places of the districts.

Source: Johns Hopkins Bloomberg School of Public Health/ Center for Communication Programs

Date of Publication: March 25, 2019

SUMATA Billboards

The Nepal Family Health Program (NFHP-I) was a six-year (2002-2007) bilateral activity of United States Agency for International Development, Nepal (USAID/N) with the Government of Nepal. Its overall goal was to support the Government’s long-term goal of reducing fertility and under-five mortality within the context of the National Health Policy and Second Long-Term Health Plan 1997-2017.

The SUMATA initiative was launched on 8 March 2002 as a multilevel Safe Motherhood behavior change initiative designed to support the efforts of the Government of Nepal to reduce the high maternal mortality rate in Nepal.

SUMATA is an acronym for Care, Share, and Prepare. In Nepali, it reads:SU: Sushar Garaun (Care), MA: Maya Mamata Badaun (Share), TA: Tayari Garaun (Prepare)

SUMATA communication strategies were developed with standardized SM messages, which have been incorporated into IEC/BCC materials such as posters, billboards, lampshades, danglers, banners, stickers, radio spots, jingles and dramas, TV dramas, and street theater. Radio dramas highlighting general SM messages have been broadcast nationally.

As a part of the support to SUMATA Campaign, SUMATA Hoarding Boards, or billboards, were installed in District public health office or hospital premises of 17 NFHP core program districts. The boards were also established in Ministry of Health and Population (MoHP) premises, Maternity Hospital, and Primary Health Care Center (PHCC) premises of Dhapakhel, Lalitpur which further were redesigned and maintained in 2005.

Source: Johns Hopkins Bloomberg School of Public Health/ Center for Communication Programs

Date of Publication: March 25, 2019