Type of Material: Billboard

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My Childhood My Right Campaign Materials

This campaign was inspired by a group of youths in the Purulia and Malda districts of West Bengal in 2011. At the center of the campaign were Youth Champions – young change agents identified by Unicef through their network of schools. The campaign strategy was train hundreds of Youth Champions through workshops, empower them to engage other community stakeholders in conversation, while simultaneously running a public visibility campaign on the issue.

Included are:

  • Youth Champion’s booklet – This Picture and Activity booklet was a take-home for the young participants, handed out at the end of the workshop. It has been designed to summarise the key issues covered; including aspects of law, discussions around the prevailing attitudes and practices, and ideas on how the Youth Champions can continue the dialogue in their own communities.
  • Posters aimed at youth as well as at different groups of stakeholders
  • Banners
  • Wall paintings
  • Billboards

Source: UNICEF

Date of Publication: September 30, 2021

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COVID-19 Billboards, Ethiopia

These billboards were produced to promote COVID-19 prevention throughout Ethiopia. Each has a different message with the theme of the campaign – Cover. Wash. Distance!

I will not be a reason for anyone’s grief. Cover. Wash. Distance.

I will not be a reason for anyone’s sickness. Cover. Wash. Distance.

I will not be a reason for anyone’s sickness. Cover. Wash. Distance.

I will not be a reason for anyone’s sickness. Cover. Wash. Distance.

Grateful for health professionals. I will not be a reason of their problems. Cover. Wash. Distance.

I will not be a reason for anyone’s grief. Cover. Wash. Distance.

Grateful for health professionals. I will not be a reason of their problems. Cover. Wash. Distance.

I will not be a reason for anyone’s sickness. Cover. Wash. Distance.

I care about the health of my people. – Let’s always cover our mouth and nose with a mask.

I care about the health of my people. Cover. Wash. Distance.

I will not be a reason for my parents’ illness. Cover. Wash. Distance.

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Date of Publication: October 29, 2020

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Malawi SSDI Project Materials

In 2011, the Support for Service Delivery Integration (SSDI)-Communication was implemented by JHU/CCP in collaboration with Save the Children. SSDI-Communication developed and disseminated behavior change communication materials on 6six priority health areas- family planning and reproductive health, malaria, HIV/AIDS, maternal, neonatal and child health, nutrition, and WASH.

Family Planning Billboard

Family Planning Implant Poster

Net Use Billboard

Family Health booklet

Family Planning booklet

Music4Life AllStars Video

Source: Johns Hopkins Center for Communication Programs

Date of Publication: August 12, 2020

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More TCCP - Malaria Safe Initiative Resources

Malaria Safe Initiative

These are materials developed for the Malaria Safe campaign in Tanzania.

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Malaria Safe is a platform that works with the private sector to prevent and reduce the malaria burden on their employees, businesses, and the country by encouraging companies to invest in educating and protecting their staff, families, and surrounding communities against malaria.

Malaria Safe is a platform that works with the private sector to prevent and reduce the malaria burden on their employees, businesses, and the country by encouraging companies to invest in educating and protecting their staff, families, and surrounding communities against malaria. https://thecompassforsbc.org/sites/all/modules/wysiwyg/plugins/break…” title=””>Members of the initiative represent a wide range of private sectors partners committed to investing their own resources in health in order to carry out malaria activities under four guiding pillars:

(1.) Education – Teaching staff and their families about malaria;
(2.) Protection – Making insecticide treated nets, and malaria testing and treatment freely available;
(3.) Visibility – Running malaria campaigns; and
(4.) Advocacy – Inviting other companies to join.

Tanzania’s Malaria Safe initiative has seen tremendous growth from 8 partners in 2012 to 52 partners in 2014. The initiative is overseen by the National Malaria Steering Committee
commissioned by the Prime Minister, and is chaired by the Minister of Health and Social Welfare. The National Malaria Control Program and the Johns Hopkins Center for Communication Programs serve as secretariat.

The attachment includes:

  • Bag
  • Badge
  • Banner
  • Billboard
  • Ad
  • Invitation Card

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: May 3, 2020

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Ask Me about Informed Choice Billboard

This material is from the Healthy Women of Ukraine (HWUP) program. The goal of HWUP, which runs from 2011-2016, is to protect the reproductive health of Ukrainian women and couples by increasing the appropriate and effective use of modern methods of contraception as an alternative to unintended pregnancy and associated abortion. HWUP was a follow-on project to an earlier program, Together for Health, which ran from from 2006-2011.

Evaluation of the project thus far shows the following;

  • 7.8 million Ukrainians have been reached with the program’s messages
  • More than 25,000 people, mainly youth, have participated in FP/RH education sessions
  • 87% of education session participants plan to use modern family planning methods in the future
  • The number of access points for family planning and reproductive services has increased more than 300% in HWUP partner oblasts
  • More than 2,600 health care providers have been trained in modern family planning approaches and counseling

This billboard promotes the hotline for the program and the website “Ask me about informed choice.”

Source: Healthy Women of Ukraine Program (HWUP)

Date of Publication: March 25, 2019

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More B'More for Healthy Babies Resources

B”More for Healthy Babies – Billboards

B’more for Healthy Babies was launched in response to the high infant mortality rate (IMR) in Baltimore City – historically one of the worst in the nation. The initiative works through more than 100 partner agencies to implement a comprehensive program of improved policy, increased access to services and behavior change in communities and families.

Since this initiative was formally launched in 2010, the IMR has dropped consistently. In 2012, the rate reached a significant milestone – 9.7 deaths per 1,000 live births, a record low for Baltimore City. The disparity between the IMR for white and black infants has dropped by 40%. CCP has been instrumental in developing citywide campaigns on safe sleep practices for infants, smoke-free environments, and family planning. Highlights include the production of a powerful SLEEP SAFE video that is shown to all women delivering at a birthing hospital – a key decision making point for adopting safe sleep practices.

There were several health issues for which CCP worked with other partners to produce SBCC materials: safe sleeping, no-smoking near babies or pregnant women, and infant health.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

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More TCCP - Jiamini! (Tanzania) Resources

Jiamini! Family Planning Campaign Media Brief

Jiamini! is a national campaign in Tanzania designed to empower women to initiate use of modern methods of family planning and encourage male support of family planning. It targets women and couples who want to delay their first pregnancy, wait to have their next child or stop having children, but who are not currently using a modern method of family planning.

By using testimonials from famous Tanzanians using modern methods of family planning, the campaign aims to:

  • Give people confidence to use modern methods
  • Address myths, misconceptions and fears about family planning
  • Encourage couples to talk to each other about family planning
  • Improve male partner support of family planning
  • Increase use of modern methods of family planning

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

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More HC3 Nigeria Resources

Malaria Health Facility Posters

These serves a dual purpose of job aids for service providers and reminder materials for clients. It has uniform messages per thematic area but are state-specific with images that resonates with cultural and religious leanings in by state.

The thematic categories covered are:

  1. MALARIA IN PREGNANCY – Job aid and reminder tips on ANC registration, LLIN use and care, IPT Information and appropriate IPT administration to pregnant women
  1. ANC/IPT – A reminder material for Clients to register early for ANC and take at least 3 doses of IPT during every pregnancy
  1. MALARIA PREVENTION – A reminder material for Clients on the three steps to malaria prevention; sleeping inside LLIN every night all rea round, treating confirmed cases of malaria with only ACTs and attending ANC and taking at least 3 doses of IPT during every pregnancy
  1. ACT – A reminder material for both Clients and Service Providers to always treat every confirmed case of malaria with only ACTs
  1. RDT – A material targeted at Caregivers to know that “Not Every Fever is Malaria” and RDT test can confirm if it is malaria or not under 10-15 minutes.

The posters were used in Nasarawa, Benue, Akwa Ibom, Kebbi & Zamfara between 2015-2017, and were produced in English and Hausa. Approximately 313 health facilities received posters to use within the clinics.

The English versions of the posters are available here.

The Hausa versions are available here.

Source: Johns Hopkins Center for Communication for Communication

Date of Publication: March 25, 2019

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More Malawi Moyo ndi Mpamba Usamalireni Campaign Resources

Malawi – Moyo ndi Mpamba Campaign Billboards

To promote health behavior change across the six focal health areas of the Moyo ndi Mpamba campaign and increase brand recognition, SSDI-Communication produced these billboards, along with a series of posters, leaflets, and radio spots that it disseminated on a massive scale. Moyo ndi Mpamba billboards appeared in 11 locations throughout Malawi for three years. Messages on the billboards were consistent with the messages promoted through other SSDI-Communication platforms.

SSDI-Communication supported the Ministry of Health in realizing its ambitious health promotion agenda by developing and running a multimedia, multi-level Moyo ndi Mpamba, Usamalireni (“Life is precious, take care of it”) campaign, from 2011-2016. The ultimate goal of this campaign was to promote positive health behaviors and create demand for available services across six focus health areas – HIV & AIDS; family planning; nutrition; maternal, neonatal and child health; malaria; and water, sanitation and hygiene – and with audiences across the socio-ecological landscape and all targeted life stages.

Source: SSDI-Communication

Date of Publication: March 25, 2019

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More TCCP - Tohara VMMC (Tanzania) Resources

Pata Tohara (“Get Circumcised”) Novelty Items, Billboard

In 2011, the Tanzania Communication and Capacity Project, TCCP), along with JHPIEGO, designed a campaign to increase the rate of voluntary male medical circumcision (VMMC).

The project aimed at sharing the following messages about VMMC:

  • Relative advantage – why it is better than not beingvcircumcised
  • Compatibility – how VMMC fits with the lifestyles of each target audience, and is appropriate for both younger and older men
  • Complexity – that VMMC is easy and safe

TCCP developed a new “age-aware” communication strategy that divided the primary target audience into two groups: one for boys and young men aged 10-19 years, and another for men age 20-34.

The chosen creative concept focused on a call to action – Pata Tohara (“Get Circumcised”), and highlighted the key benefits found to be most appealing to target audience members: circumcision provides protection and enhances

cleanliness.

The attached signs, billboard, logo, and sticker were produced as part of the campaign.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

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