Communication for Health Ethiopia

This project, managed by CCP and JSI, 2015-2020, was designed to contribute to the adoption of healthy behaviors by Ethiopians in four regions (Amhara, Oromia, SNNPR, and Tigray) and build capacity at national, regional, and sub-regional levels to design, implement, and evaluate effective social and behavior change communication (SBCC) programs and interventions.

It had three result areas/objectives:

1. Public sector health systems and coordination for SBCC strengthened
2. SBCC design and implementation strengthened
3. Improved use of data for decision making in SBCC

Communication for Health worked across multiple health areas, including reproductive, maternal, newborn, and child health (RMNCH); malaria; tuberculosis (TB); water, sanitation, and hygiene (WASH); prevention of mother-to-child transmission of HIV (PMTCT); and nutrition. One of the key features of Communication for Health was an integrated campaign platform (ICP) which provided a trusted, recognizable, and credible platform to introduce or build on communication interventions.

Full list of materials below and on this page.

Thematic areas:

Capacity Strengthening

• Capacity Strengthening – Summary
• RMNCH Harmonized Message Guide
• Message Harmonization – Summary

Gender Lens

• Integrating Gender – Summary
• Guide for Integrating Gender into Social and Behavior Change Programming
• Gender Radio Spots

Generating and Using Evidence for SBC

• Baseline Study Findings: A Brief Overview
• Review of Literature across Six Health Areas in Ethiopia
• Communication for Health Project Baseline Report
• Exploring Sociocultural Determinants of Health Service Use and Health Behavior in Ethiopia
• Mid-Term Evaluation of The Communication for Health Project in Ethiopia

Global Health Security Agenda – Risk Communication

• Priority Zoonotic Diseases Prevention and Control Message Guide
• Training Guide for Frontline Workers on Basics of Zoonotic Diseases Risk Communication
• Frontline Workers Job Aid #1
• Frontline Workers Job Aid #2
• Anthrax Prevention Campaign, Ethiopia
• Factsheet on Rabies
• Factsheet on Brucellosis
• Report on Landscape Analysis on Zoonotic Diseases on Anthrax, Avian Flu and Brucellosis in Ethiopia

Leveraging Life-Changing Moments

• PMTCT
  • PMTCT Poster
  • PMTCT Invitation Card
• Maternal and Child Health Videos
  • Maternal and Child Health Videos
  • Videos for Pregnant Women in Maternity Waiting Homes – Summary
  • Maternal and Child Health Videos – Discussion Guide
• mHealth
  • Hulu Beteina Mobile App
  • Hulu Beteina Mobile App – Summary
  • Hulu Beteina Mobile App – Promotional Poster
  • Hulu Beteina Mobile App – Instructional Leaflet

Sustaining Community Engagement

• Social Mobilization
  • Social Mobilization Action Learning Centers
  • Social Mobilization Workshop Facilitators Package
  • Social Mobilization Toolkit
  • A Guide to Organizing a Hulu Beteina Health Bazaar
• Malaria Roadshow and Supporting Materials
  • Malaria Poster for Schools
  • Malaria Brochure for Schools
  • Essential Malaria Actions Brochure
  • Malaria Audio Spots for Schools
  • Malaria Audio Spots for the General Population
• Religious Leaders Engagement
  • Religious Leaders Engagement – Pocket Guide
  • Religious Leaders Engagement – Training Guide
• Social Health Promotion
  • School Health Promotion – Summary
  • School Health Promotion Kit

Utilizing the Power of Entertainment – Education

• Weekly Radio Program – Summary
• Erkab Radio Program – Listener Group Discussion Guide
• Erkab Radio Program Design Document

Source: Johns Hopkins Center for Communication Programs

Date of Publication: October 19, 2020