BIDA Solusyon sa COVID-19 Campaign Materials

BIDA Solusyon sa COVID-19 campaign is a nationwide campaign that simplifies the citizen’s tasks into 4 letters — BIDA (hero), and encourages them to take an active role in the fight against a common enemy: COVID-19 (the “contrabida”).

The campaign encourages people to #BIDASolusyon (Be The Solution) by following 4 BIDA behaviors:

B – Bawal walang mask (Don’t go out without a mask)
I – I-sanitize ang mga kamay, iwas hawak sa mga bagay (Sanitize your hand, avoid touching things)
D – Dumistansya ng isang metro (Keep your distance of 1 meter)
A – Alamin ang totoong impormasyon (Know the right information)

The campaign materials include TV commercial, radio commercial, print materials such as posters, billboards, signages, and decals, newspaper ads, social media cards, broadcaster’s manual, and hygiene kit. The hygiene kit has bath soap, laundry soap, fabric mask, toothbrush, toothpaste, sanitary napkin, shampoo, nail cutter, dishwashing liquid, and BIDA kit bag with BIDA, DOH, and USAID logos.

This campaign was developed and implemented through the collaboration of USAID Philippines, Breakthrough ACTION team, and Department of Health, and in partnership with other public and private partners.

It is a multimedia campaign to maximize reach and enable behavior.

For implementation purposes, there are the following:

The following materials are included in the campaign:

TV Commercials – 30 seconds and 45 seconds, 45 second ad with subtitles
Radio Commercial – general
Radio Commercial with celebrity endorsement
Radio Commercial with Alden
Billboards/posters
Decals
Checklist
Vest
Kit

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Date of Publication: March 16, 2021

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Sierra Leone COVID-19 Big Idea of the Week Campaign

The Big Idea of the Week delves deeper into a specific COVID-related topic. Each week, Big Idea tackles a specific area of COVID-19 and provides important information, guidelines, and messages for the public.

Breakthrough ACTION, led by Johns Hopkins Center for Communication Programs (CCP), in partnership with the Government of Sierra Leone (GoSL) National COVID-19 Emergency Response Center (NACOVERC), creates these messages. They are disseminated on the Ministry website and via the Ministry of Information and Communication’s Facebook page.

Week 1: general prevention messages for people’s daily lives, including trade and inter-district travel	Week 19: introduces the concept of One Health to the audience and focuses on its linkage and importance to the COVID-19 pandemic.
Message information	Message information
Message	Message
Facebook Link	Facebook Link
Week 2: overviews tips to remain safe while going back to school	Week 20: focuses on the importance of social distancing in order to end the COVID-19 pandemic
Message information	Message information
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Facebook Link	Facebook Link
Week 3: overviews the active case search process	Week 21: focuses on the importance of social distancing in order to end the COVID-19 pandemic
Message information	Message information
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Facebook Link	Facebook Link
Week 4: overviews tips to remain safe while returning to faith services	Week 22: focuses on the African-wide advocacy campaign, African Mask Week
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Facebook Link	Facebook Link
Week 5: overviews tips to remain safe as airports reopen in the country	Week 23: focuses on how to create safer gatherings in order to lessen the impact of the COVID-19 pandemic
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Facebook Link	Facebook Link
Week 6: reviews how to wear a mask correctly	Week 24: focuses on creating safer gatherings during the holiday season in order to mitigate the COVID-19 pandemic
Message information	Message information
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Link	Facebook Link
Week 7: advocates for the correct usage of masks in celebration of World Mask Week	Week 25: focuses on the fact that you can have coronavirus without knowing it, and the importance of asymptomatic transmission to the COVID-19 pandemic
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Facebook Link	Facebook Link
Week 8: overviews community care centers, including what they are and when they may be important to visit	Week 26: revisits the importance of creating safer gatherings during the holiday season, in order to fight the COVID-19 pandemic.
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Facebook Link	Facebook Link
Week 9:about stigma, as well as reminding the public the importance of showing appreciation and kindness to neighbors and health care workers	Week 27: revisits the importance of creating safer gatherings during the holiday season, in order to fight the COVID-19 pandemic.
Message information	Message information
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Link	Facebook Link
Week 10: overviews safe transportation guidelines, including mask usage, in the country	Week 28: focuses on schools reopening in the new year and ensure teachers’ and children’s safety during the COVID-19 pandemic
Message information	Message information
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Link	Facebook Link
Week 11: overviews the importance of remaining vigilant against gender-based violence during the COVID-19 pandemic	Week 29: focuses on the importance of mask-wearing and the consequences of not wearing a mask during the COVID-19 pandemic
Message information	Message information
Message	Message
Link	Facebook Link
Week 12: overviews how to support girls and women during the COVID-19 pandemic	Week 30: focuses on the importance prevention behaviors to consider during travel in order to ensure safe transport for all during the COVID-19 pandemic
Message information	Message information
Message	Message
Facebook Link	Facebook Link
Week 13: overviews how to protect teachers and students at school during the COVID-19 pandemic	Week 31: focuses on the increased number of cases in Sierra Leone and increase importance of personal responsibility to quell the COVID-19 pandemic
Message information	Message information
Message	Message
Facebook Link	Facebook Link
Week 14: continues the conversation on making schools safer for teachers and students during the COVID-19 pandemic.
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Weel 15: how to protect pregnant women and their children during the COVID-19 pandemic
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Facebook Link
Week 16: focuses on the importance of handwashing during the COVID-19 pandemic
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Weblink
Week 17: focuses on the importance considering your mental health during the COVID-19 pandemic.
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Facebook Link
Week 18: focuses on the importance of working together as a community in order to mitigate and stop the COVID-19 pandemic.
Message information
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Link

Source: Sierra Leone Ministry of Health

Date of Publication: March 8, 2021

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Ghana U=U Materials for Female Sex Workers

This package of print materials was created to raise awareness about Undetectable = Untransmittable (U=U) among female sex workers (FSW) in Ghana.

The materials include posters, a pamphlet, and social media posts. These client-facing materials are complemented by tools for providers, peer educators, and other program staff to integrate U=U messages into their outreach activities with FSW.

Posters

Pamphlet page 1

Pamphlet page 2

Pamphlet page 3

Pamphlet page 4

Post 1

Post 2

Source: FHI360

Date of Publication: January 26, 2021

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Family Planning Promotion Materials, Nigeria

This is a set of leaflets, posters, and job aids about various topics in FP.

Materials are:

Birth Spacing – describes the various contraceptive options and how they work
I Am Supportive – addresses the role of men in family planning and provides information on contraceptive options available for use after delivery
Family Planning/ Childbirth Spacing Z-Card – A long and foldable family planning leaflet that can be use during community mobilisation to provide information about various family planning methods and how they work
Stay Beautiful / My Conscience Guide – A Social and Behavioural Change leaflet that addresses provider bias by highlighting the role of family planning providers in ensuring right based and client centred service provision
Lactational Amenorrhea Poster and Leaflet – describe family planning methods for breastfeeding women
Post Pregnancy Frequently Asked Questions Leaflet – A compilation of answers to frequently asked questions on family planning and various contraceptives. It also highlights life planning for adolescents and youths and the post pregnancy period.

Source: Johns Hopkins Center for Communication Programs

Date of Publication: November 21, 2020

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A Guide to Conducting Outreaches for Family Planning Services

Outreaches are a method to provide FP information, counseling, and method uptake to members of the community at a minimal or affordable cost.

It also involves reaching many underserved with comprehensive FP services. There are both clinic outreaches and community outreaches. This guide explains how outreaches work, the benefit of this process.

Source: Johns Hopkins Center for Communication Programs

Date of Publication: November 21, 2020

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Anthrax Prevention Campaign, Ethiopia

These materials were produced to be aired as part of the Zoonotic diseases prevention campaigns in selected places in Ethiopia.

Radio Spots

The messaging focuses on prevention methods such as avoiding touching, killing and eating of sick looking or dead animals. The spots are available in various languages: Amharic, Afaan Oromoo, and Tigrigna.

Avoid Eating Raw Meat, Spot 1 – Amharic, Afaan Oromoo, and Tigrigna

Avoid Eating Raw Meat, Spot 2, Amharic

Vaccination Radio Spot 1 – Amharic

Vaccination Radio Spot 2 – Amharic

Treatment Radio Spot – Amharic

Prevention Radio Spot – Amharic

Factsheet

Factsheet on Anthrax Prevention – Amharic

This fact sheet provides detailed information and contains key issues such as the causative agent of Anthrax, signs and symptoms both in animals and humans, modes of transmission, prevention methods, and actions to be taken when an animal or human beings get sick. It serves as reference material that can be used by human and animal health service providers, media professionals, teachers, and other stakeholders for effective communication with audiences for a better public health outcome on both animals and humans. Messages on the fact sheet are drawn from the national priority zoonotic diseases message guide. The fact sheet is available in Amharic language.

Brochure

Anthrax Prevention Methods Brochure – Amharic

This brochure provides messages on signs and symptoms for both animals and humans, mode of transmission, and prevention methods of selected zoonotic diseases. The messages are based on the national priority zoonotic disease message guide. It encourages preventive behaviors such as regular vaccination of livestock, avoiding eating and drinking raw animal products, not touching animals that may be sick, and washing hands with soap and water. Literate community members have intended audiences for messages on the material. It is part of a campaign called “Anthrax prevention Roadshow.”

Poster

Anthrax Prevention Poster

This poster is developed to educate the community and encourage them to avoid touching, killing, and eating the meat of sick animals. It also encourages washing hands with soap and water after any contact with animals. The posters can be posted at public places such as health facilities, animal health clinics, schools, and other relevant public places. Messages on the poster are extracted from the national priority zoonotic diseases message guide. The poster is available in Amharic, Afan Oromo, and Tigrigna.

Source: Johns Hopkins Center for Communication Programs

Date of Publication: October 19, 2020

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If You Are Experiencing Any Form of Violence or Abuse

This poster targets women and children who may be experience abuse or violence in the home.

The key messages, in English and Siswati, encourage women to reach out to supportive family, friends, or neighbours for support, provide local emergency contact numbers to call, and to seek out locally available support services.

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Date of Publication: October 4, 2020

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Make a Safety Plan for Yourself and Your Children

This poster, available in English and Siswati, targets women and children in Eswatini who may be experiencing violence at home. The key message highlights the importance of having a safety plan if women and children need to leave in a hurry because of abuse or violence.

Steps include identifying a trusted person and place to go, having a plan on how to get there and bringing key personal documents needed. It also provides contact details of local support services available in country.

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Date of Publication: October 4, 2020

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Be Safe In Places Of Worship – English and Siswati

This poster is designed for places of worship to remind congregations of key prevention practices during faith services.

Key behaviors include the importance of physical distancing, wearing a mask, no touching or sharing of objects and handwashing.

Other safety measures reinforce the importance of good ventilation inside, maintaining physical distancing when entering and leaving the worship space, and staying at home when unwell.

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Date of Publication: September 24, 2020

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COVID-19 and Churches: Reminders for Faith Based Settings

These are five reminders for COVID-19 prevention designed for faith-based settings, and all are available in English and Siswati.

The message “Because I care about you” reinforces the importance of maintaining physical distance and wearing a mask while in the market, standing in line, and sitting in a place of worship for everyone’s safety,

Other key messages focus on protecting others by staying at home when sick and the importance of compassion and prayer for a speedy recovery.

The five reminders:

Keeping physical distance: English Siswati
Prayer: English Siswati
Stay home when you feel sick: English Siswati
Sitting far apart: English Siswati
Market: English Siswati

More Breakthrough ACTION COVID-19 Philippines Resources

BIDA Solusyon sa COVID-19 Campaign Materials

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More Breakthrough ACTION COVID-19 Sierra Leone Resources

Sierra Leone COVID-19 Big Idea of the Week Campaign

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More U=U Campaign Ghana Resources

Ghana U=U Materials for Female Sex Workers

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More Post Pregnancy Family Planning Project Nigeria Resources

Family Planning Promotion Materials, Nigeria

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More Post Pregnancy Family Planning Project Nigeria Resources

A Guide to Conducting Outreaches for Family Planning Services

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More Communication for Health Ethiopia Resources

Anthrax Prevention Campaign, Ethiopia

Radio Spots

Factsheet

Brochure

Poster

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More Breakthrough ACTION COVID-19 Eswatini Resources

If You Are Experiencing Any Form of Violence or Abuse

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