Date of Publication: July 13, 2021

International COVID-19 Campaigns

World Health Organization and FIFA

Date of Publication: June 29, 2021

Awareness of COVID-19 for Pharmacy Professionals – Community Pharmacy Interventions

In an effort to expand public efforts to arrest the progress of the COVID-19 pandemic, the Johns Hopkins Center for Communication Programs (CCP) collaborated with mClinica, an Asian regional tech startup that develops and operates mobile platforms, to build the capacity of the pharmacy workforce in the Philippines to communicate effectively with customers about COVID-19.

This partnership developed two solutions to strengthen pharmacy capacity to be sources of reliable COVID-19 information and communication : (1) run awareness campaigns to promote COVID-19 best practices and prevention for pharmacy professionals and the patients they serve through SwipeRx, the largest social network of pharmacies in Southeast Asia using their social media platforms and mobile application; and (2) provide continuing professional development (CPD) education modules to pharmacy professionals using SwipeRx app covering topics on COVID-19 etiology, method of transmission, best practices, and health system framework currently in place to tackle COVID-19 (i.e., health facilities to get diagnosed when COVID-19 infection is suspected, etc.)

These materials were created for community pharmacy interventions:

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Date of Publication: March 17, 2021

Awareness of COVID-19 for Pharmacy Professionals – Patient Isolation and Patient Pathway

In an effort to expand public efforts to arrest the progress of the COVID-19 pandemic, the Johns Hopkins Center for Communication Programs (CCP) collaborated with mClinica, an Asian regional tech startup that develops and operates mobile platforms, to build the capacity of the pharmacy workforce in the Philippines to communicate effectively with customers about COVID-19.

This partnership developed two solutions to strengthen pharmacy capacity to be sources of reliable COVID-19 information and communication : (1) run awareness campaigns to promote COVID-19 best practices and prevention for pharmacy professionals and the patients they serve through SwipeRx, the largest social network of pharmacies in Southeast Asia using their social media platforms and mobile application; and (2) provide continuing professional development (CPD) education modules to pharmacy professionals using SwipeRx app covering topics on COVID-19 etiology, method of transmission, best practices, and health system framework currently in place to tackle COVID-19 (i.e., health facilities to get diagnosed when COVID-19 infection is suspected, etc.)

These are posters explaining the basics of patient isolation and referral, and the patient pathway

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Date of Publication: March 17, 2021

Awareness of COVID-19 for Pharmacy Professionals – User Testimonials

In an effort to expand public efforts to arrest the progress of the COVID-19 pandemic, the Johns Hopkins Center for Communication Programs (CCP) collaborated with mClinica, an Asian regional tech startup that develops and operates mobile platforms, to build the capacity of the pharmacy workforce in the Philippines to communicate effectively with customers about COVID-19.

This partnership developed two solutions to strengthen pharmacy capacity to be sources of reliable COVID-19 information and communication : (1) run awareness campaigns to promote COVID-19 best practices and prevention for pharmacy professionals and the patients they serve through SwipeRx, the largest social network of pharmacies in Southeast Asia using their social media platforms and mobile application; and (2) provide continuing professional development (CPD) education modules to pharmacy professionals using SwipeRx app covering topics on COVID-19 etiology, method of transmission, best practices, and health system framework currently in place to tackle COVID-19 (i.e., health facilities to get diagnosed when COVID-19 infection is suspected, etc.)

These are posters with testimonials from pharmacists about how the materials helped them do their jobs better.

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Date of Publication: March 17, 2021

BIDA Solusyon sa COVID-19 Campaign Materials

BIDA Solusyon sa COVID-19 campaign is a nationwide campaign that simplifies the citizen’s tasks into 4 letters — BIDA (hero), and encourages them to take an active role in the fight against a common enemy: COVID-19 (the “contrabida”).

The campaign encourages people to #BIDASolusyon (Be The Solution) by following 4 BIDA behaviors:

  • B – Bawal walang mask (Don’t go out without a mask)
  • I – I-sanitize ang mga kamay, iwas hawak sa mga bagay (Sanitize your hand, avoid touching things)
  • D – Dumistansya ng isang metro (Keep your distance of 1 meter)
  • A – Alamin ang totoong impormasyon (Know the right information)

The campaign materials include TV commercial, radio commercial, print materials such as posters, billboards, signages, and decals, newspaper ads, social media cards, broadcaster’s manual, and hygiene kit. The hygiene kit has bath soap, laundry soap, fabric mask, toothbrush, toothpaste, sanitary napkin, shampoo, nail cutter, dishwashing liquid, and BIDA kit bag with BIDA, DOH, and USAID logos.

This campaign was developed and implemented through the collaboration of USAID Philippines, Breakthrough ACTION team, and Department of Health, and in partnership with other public and private partners.

It is a multimedia campaign to maximize reach and enable behavior.

For implementation purposes, there are the following:

The following materials are included in the campaign:

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Date of Publication: March 16, 2021