Breakthrough ACTION COVID-19 Bangladesh

Based on the demands of the current situation, Breakthrough ACTION in Bangladesh is focusing on Risk Communication and Community Engagement (RCCE) interventions for frontline healthcare professionals (for example, those accessed through government health structure), private and public hospital professionals (for example, those accessed through professional medical bodies), and the general public to take mitigation measures by partnering with key associations, such as journalists; medical associations, and influencers (i.e. religious leaders).

Campaign materials are here

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Date of Publication: July 21, 2020

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Wearing a Mask (Facebook post)

This message, posted on Facebook, reads “When you go out of the house, you must wear a mask to protect yourself and others.”

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Date of Publication: July 21, 2020

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Guide to Community Engagement at a Distance

This short guide is designed to assist development and humanitarian agencies to think through how risk communication and community engagement activity related to COVID-19 can be carried out without face-to-face interaction with communities.

By using remote methods, agencies will be able to safeguard the health of their own and their partners’ staff and volunteers, while still ensuring that communities receive accurate, up-to-date information as well as having access to communication channels which allow them to provide feedback and share their concerns and worries.

Last modified: July 21, 2020

Language: Bangla, English

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Awareness and Education Campaign on COVID-19 for Pharmacy Professionals in the Philippines

Hand Washing Music Video for Children

This 40 second music video from Bangladesh shows puppets washing their hands and singing a catchy song. It also shows video of proper hand washing procedure.

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Date of Publication: July 21, 2020

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Translators without Borders Glossary for COVID-19

Translators without Borders (TWB)is identifying key terminology that people use to talk about COVID-19 as well as commonly-used technical terms to develop a multilingual, plain-language glossary.

The glossary is designed to assist field workers and interpreters engaging with communities to raise awareness about COVID-19. It aims to improve communication between responders and affected communities by providing accurate translations of useful terminology related to the disease outbreak. In the coming weeks, we will keep adding new terms and additional languages to make this glossary far more widely relevant.

Last modified: July 21, 2020

Language: Arabic, Bangla, Bura-Pabir, Burmese, Chinese, English, French, Fulfulde, Hausa, Kibaku, Kurdish, Mandara, Marghi, Rohingya, Vietnamese, Waha

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Infographics about COVID-19 in Many Languages

COVID-19 Videos, Bangladesh

This set of videos was produced to educate the community about COVID-19 prevention, including quarantine, staying at home, handwashing, and coughing/sneezing.

Music Video for Children about Coughing Etiquette – children singing about coughing etiquette
Non-Residential Bangladeshis and home quarantine video
Parody – Stay at Home #1 (also on Facebook) – shows via a catchy song and animation the dangers of going out during the time of COVID-19
Parody – Stay at Home #2 (also on Facebook) – shows via a traditional song the dangers of going out, and how to prevent COVID-19
Hand Washing Music Video for Children (also on Facebook) – shows puppets washing their hands and singing a catchy song. It also shows video of proper hand washing procedure.

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Date of Publication: June 14, 2020

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Let’s Bold Out Coronavirus

This video compares fighting the coronavirus to a cricket match and challenges the public to fight against it.

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Date of Publication: May 2, 2020

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Music Video for Children about Coughing Etiquette

This music video, subtitled in English, shows children following COVID-19 prevention practices, especially covering their mouths/faces when sneezing or coughing.

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Date of Publication: April 16, 2020

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BCC Working Group Website

The Bangladesh Behavior Change Communication (BCC) Working Group is a common platform for harmonizing and coordinating BCC activities in the Health, Population and Nutrition (HPN) sector in Bangladesh. It is a forum where BCC experts from different organizations share their knowledge, experience, and activities. The Ministry of Health and Family Welfare (MoHFW), Government of Bangladesh, has officially recognized the BCC Working Group and has assigned Additional Secretary (PH & WHO), MoHFW, to oversee and coordinate its activities.

For coordinating and harmonizing BCC programs and activities, the BCC Working Group developed a National Framework for Effective HPN Social and Behavior Change Communication

The BCC Working Group was formed in 2011 and consists of members from different organizations including public, development, NGO and private-sector partners. The membership is open for all who have an interest in the HPN communication sector. The BCC Working Group meets every 2-3 months.

Source: Johns Hopkins University Center for Communication Program

Date of Publication: March 25, 2019

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CCP Bangladesh Reproductive Health Legacy Video

This short film illustrates how behavior change communication can help improve the lives of individuals. It tells the story of Moni Mostafa, a young girl in Bangladesh and her learning experience at a life skills training workshop on adolescent reproductive health.

More Breakthrough ACTION COVID-19 Resources

Breakthrough ACTION COVID-19 Bangladesh

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Wearing a Mask (Facebook post)

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Guide to Community Engagement at a Distance

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More Breakthrough ACTION COVID-19 Bangladesh Resources

Hand Washing Music Video for Children

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More COVID-19 General Information Resources

Translators without Borders Glossary for COVID-19

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COVID-19 Videos, Bangladesh

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Let’s Bold Out Coronavirus

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Music Video for Children about Coughing Etiquette

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