Resources for Social and Behavior Change Advocacy in Family Planning

Do you need to pitch social and behavior change (SBC) approaches to family planning donors, governments, or program managers?

Breakthrough ACTION has developed two short animations and accompanying briefs with compelling examples showing that investment in SBC is critical to meeting global- and country-level family planning goals.

These materials highlight evidence from Nigeria, Rwanda, Indonesia, Zambia, and several OP countries that demonstrates:

  • SBC improves family planning outcomes.
  • SBC complements service delivery.
  • SBC generates a high return on investment.

ENGLISH

Advancing progress in family planning: The impact of social and behavior change [YouTube]

Using Social & Behavior Change to Improve Family Planning Outcomes [PDF]

EN FRANÇAIS

Accélérer les progrès en planification familiale: L’impact du CSC [YouTube]

Utilisation du CSC pour améliorer le bilan du planning familial en Afrique de l’Ouest [PDF]

Last modified: March 16, 2026

Language: English

AIDS Resource Center, Ethiopia

From 2001-2007, USAID via PEPFAR (through CDC) funded the Ethioopian HIV/AIDS Prevention and Control Office to establish and run an AIDS Resource Center (ARC). Its objectives included:

  1. Provide up-to-date and accurate information on HIV/AIDS, STIs, and TB related issues
  2. Serve as a hub for a host of user-driven resources and services
  3. Support local partners in developing strategic, targeted behavior change communication (BCC) tools and approaches
  4. Establish and maintain National HIV/AIDS Talkline – ‘Wegen 952’
  5. Establish regional ARCs (R-ARCs)
  6. Build capacity of HAPCO and MOH

SBC activities included

  • HIV/AIDS hotline
  • Radio diary series, Betegna
  • Using the MARCH (Modeling and Reinforcement to Combat HIV) model for behavior change to prevent HIV among the defense forces and the police

Source: Johns Hopkins Center for Communication Programs

Date of Publication: October 7, 2020

TCI University Resource Collection

This Resource Collection covers The Challenge Initative (TCI)’s tools, job aids, brochures, magazines, posters, and many other types of materials.

The collection includes materials on:

  • Services and Supply
  • Demand Generation
  • Advocacy
  • Research, Monitoring, and Evaluation

Source: Bill and Melinda Gates Foundation

Date of Publication: August 10, 2020

Free Digital Books about COVID-19

This site offers free downloadable digital books about various aspects of COVID-19. Many are appropriate for sharing with children.

Source: Healthy Families

Date of Publication: July 21, 2020

Information on COVID-19 Websites in Indonesia

This material is promoting the official websites for COVID-19 in Indonesia.

Source: Johns Hopkins Center for Communication Programs

Date of Publication: July 21, 2020