My Island, My Community: HIV/AIDS Scriptwriters Guide

This scriptwriters guide was developed to provide technical advice to the scriptwriters of the Entertainment Education drama “Callaloo” on how to translate science into relevant messages and actions to address knowledge, attitudes and behavior changes in the audiences of the Caribbean Islands.

The Callaloo series offers a mix of love, desire, joy, corruption and tragedy following the lives of four families living within the community of Riverbend on a beautiful Caribbean island. Throughout the drama, multiple plots have followed the family members through times of personal and business success and times of despair and the lost of loved ones.

Building the knowledge, shifting attitudes and ultimately changing behaviors will support reaching the objectives of the program. The guide has been developed based on the results of the knowledge, attitude and behavior change baseline survey and supplemented by current research conducted by key partners in the field. The guide analyzes each result area of the project, and identifies the audience, knowledge, attitudes, and behavior of the audience, as well as offering recommendations for key messages and storylines.

Source: PCI Media Impact

Date of Publication: March 25, 2019

Radio Spots – Nepal Earthquake Recovery

HC3 Nepal developed a set of 8 health Public Service Announcements (PSA), in coordination with Suaahara and National Health Education Information Communication Center. The 15 second spots reinforce critical health behaviors including hand washing, latrine use, importance of clean water, etc.

HC3 is airing the 8 PSAs through the national radio service Radio Nepal, and local FMs in affected districts, including Kantipur FM, which has nation-wide coverage.

The English translation of the spots follows:

  1. Only use boiled water or water treated with Chlorine like Piyush or Aqua tab for drinking and cooking. Keep the drinking water covered.
  2. Only breast feed child below the age of 6 month, mother’s milk consists of complete nutrition along with the required water.
  3. Only defecate in the toilet and make others do the same. Also dispose children’s stool in the toilet. Wash hands thoroughly with soap and water after cleaning stool.
  4. Wash hands thoroughly with soap and water before touching the food, feeding the child, after touching waste and after cleaning stool.
  5. If a child has three or more watery stool then give the child ORS and zinc Tablet. If the diarrhea is not controlled then take them to the nearest health camp or health facility.
  6. Cover nose and mouth with clean cloth while coughing and sneezing. If a child has fever, has difficulty breastfeeding, has irregular breathing, has chest indrawing then immediately take the child to closest health facility.
  7. Bury or burn household waste in deep ditch.
  8. Support the continuation of treatment of people having long-term illness and people who take regular medication.

Source: Johns Hopkins Center for Communication Programs and Nepal Ministry of Health and Population

Date of Publication: March 25, 2019