Implementation Strategies To Accelerate Community Covid-19 Vaccination Rates: Experiences and Lessons learned from USAID’s support in Côte d’Ivoire

This success story highlights the lessons learned and recommendations for COVID-19 vaccine implementation in Côte d’Ivoire.

The Côte d’Ivoire Ministry of Health reported the country’s first case of coronavirus disease (COVID-19) on 11 March 2020. By March 2021, when the vaccine became widely available, over 32,000 cases had been detected (Our World in Data). Also in March 2021, the Ivorian government, in collaboration with its partners, launched a nationwide vaccination campaign to reach 70% vaccination coverage by September 2023 in alignment with WHO’s global targets.

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Stratégies de mise en œuvre pour accélérer les taux de vaccination communautaire contre le COVID-19 : Expériences et leçons tirées du soutien de l’USAID en Côte d’Ivoire

Cette histoire de réussite met en lumière les leçons apprises et les recommandations relatives à la mise en œuvre du vaccin COVID-19 en Côte d’Ivoire.

Le ministère ivoirien de la santé a signalé le premier cas de maladie à coronavirus (COVID-19) dans le pays le 11 mars 2020. En mars 2021, lorsque le vaccin est devenu largement disponible, plus de 32 000 cas avaient été détectés (Notre monde en données). Toujours en mars 2021, le gouvernement ivoirien, en collaboration avec ses partenaires, a lancé une campagne de vaccination à l’échelle nationale pour atteindre une couverture vaccinale de 70% d’ici septembre 2023, en alignement avec les objectifs mondiaux de l’OMS.

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Source: Johns Hopkins Center for Communication Programs

Date of Publication: January 17, 2024

Health for the People: National Community Health Worker Programs from Afghanistan to Zimbabwe

This resource is a collection of community health worker program data from 29 countries: Afghanistan, Bangladesh, Brazil, Ethiopia, Ghana, Guatemala, India, Indonesia, Iran, Kenya, Liberia, Madagascar, Malawi, Mozambique, Myanmar, Nepal, Niger, Nigeria, Pakistan, Rwanda, Sierra Leone, South Africa, Tanzania, Thailand, Uganda, Zambia, and Zimbabwe. The compilation of country case studies serves as an informative guide for the development and strengthening of CHW programs. The case studies all follow the same format, making it possible to compare similar dimensions from program to program.

Date of Publication: June 30, 2023

Mobile Privacy and Big Data Analytics: Big Data For Social Good Considerations

This document sets out some of the safeguards organizations can adopt to identify and reduce privacy risks when engaging in social work. It presents various examples intended to illustrate some of the data privacy considerations that may be taken into account.

In order to realize the potential societal and economic benefits of big data analytics in a way that is compatible with recognized data privacy principles, the following considerations may be taken into account:

  • Personal Data
  • Privacy impact assessment, privacy-by-design
  • Accountability
  • Security Access
  • Cross-border transfers of data
  • Ethics

Source: GSMA

Date of Publication: February 21, 2023

Using Big data to Change How Teens Perceive Nutrition and Health in Bangladesh

This publication explores how Big Data can be used to change the perception of adolescents about nutrition and health in Bangladesh. It presents findings from a study on understanding how adolescents currently engage with nutrition and health-related topics and their interests online. Bangladesh faces a challenge in nutrition with stunting and obesity in teenagers and understanding adolescents’ online behavior is key to reaching them with the right messages.

Source: World Bank

Date of Publication: February 21, 2023

Aller à la rencontre des jeunes là où ils se trouvent (de plus en plus)

Les interventions numériques peuvent toucher les jeunes des pays à revenu faible où ils sont de plus en plus en ligne et cela peut avoir un impact sur leurs connaissances, leurs attitudes et leurs comportements en matière de planification familiale et de santé reproductive. Cependant, de nombreux facteurs doivent être pris en compte avant de décider d’exploiter les technologies numériques dans les programmes de changement social et de comportement axés sur les jeunes.

Breakthrough ACTION a mené une étude pour comprendre comment les jeunes des pays à revenu faible recherchent, vérifient et partagent des informations sur la contraception et la santé reproductive à l’aide des médias sociaux, des plateformes de messagerie Web, et des applications mobiles. L’étude a fait ressortir cinq recommandations du programme sur la meilleure manière d’atteindre et d’engager les jeunes sur ces sujets à l’aide des technologies numériques. Ces recommandations sont présentées dans ce document, sont destinées à ceux qui travaillent dans le domaine de la planification familiale et de la santé reproductive des jeunes.


Digital interventions can meet young people in low- and middle-income countries (LMICs) where they increasingly are—online—and can impact their family planning and reproductive health knowledge, attitudes, and behaviors. However, there are many factors to consider before deciding to leverage digital technologies in youth-focused social and behavior change programs.

Breakthrough ACTION conducted an assessment to understand how young people in LMICs seek, vet, and share information about contraception and reproductive health using social media, web-based, app-based, and mobile messaging platforms. The assessment informed five program recommendations about how best to reach and engage with young people on these topics using digital technologies. These recommendations are presented in this document and are intended for those working in youth family planning and reproductive health.

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Date of Publication: February 9, 2023

Cocreation in Health Workforce Planning to Shape the Future of the Health Care System in the Philippines

The need for an updated health workforce national plan for the Philippines was prompted by the passage in July 2019 of landmark legislation on universal health coverage (UHC), which guaranteed UHC for all Filipinos and prescribed complementary reforms in the health care system.

This program case study describes a cocreation process to generate and analyze data on health professions as part of strategic planning to inform the development of a national health workforce master plan for the Philippines. By describing both the process and findings, the study seeks to provide relevant lessons for policymakers, program managers, researchers, and other stakeholders who deal with health workforce issues in low- and middle-income countries.

Date of Publication: January 31, 2023

Voices for Change

Voices for Change, V4C (Nigeria, 2013-2017) was a program which worked to strengthen the enabling environment for gender equality in Nigeria. The program targeted young women and men aged 16–25 years old and operated in four states in Nigeria: Enugu, Kaduna, Kano and Lagos. For some activities it operated at the federal level.

V4C is a unique example of a program applying social norms theory at scale and addressed the structural barriers to gender equality. In particular, it addressed discriminatory and harmful attitudes, behaviors and social norms. The three normative areas that V4C sought to change were women’s voice and leadership, women’s role in decision-making and violence against women and girls.

V4C was distinct from many other programs aiming to transform gender norms in placing communications and social marketing at its heart. A key reason for using a social marketing approach was to bring about change at scale.

The components of the approach to shifting discriminatory gender norms using social marketing were as follows:

  • Create a youth-focused brand: this allows you to talk to your audience in their own language, using music, fashion and media which appeal to them.
  • Place the audience at the center: it is essential to understand the lifestyles, aspirations and attitudes towards gender equality among your audience.
  • Promote the message in an attractive way: identify how gender equal behavior will benefit your audience and place these benefits at the heart of your communications. V4C promotes gender equality using messages around self-fulfilment, romantic relationships and career success, as well as human rights.
  • Use an integrated marketing strategy: make use of the full range of marketing tools to engage your audience.
  • Measure impact: ensure you have robust monitoring and evaluation systems including baseline and endline surveys to evaluate the effectiveness of your communications

Source: Voices for Change

Date of Publication: November 2, 2021

Real-Time Monitoring of Rural Sanitation at Scale in Zambia Using Mobile-to-Web Technologies

This brief describes an innovative Mobile-to-Web (M2W) real-time monitoring system used in Zambia in 2013-2014.

The effective rollout of M2W in rural Zambia has demonstrated how a mobile system combined with simple protocols for reporting and analysis has the potential for nation-wide monitoring of open, defecation-free (ODF) water supplies. The M2W system was developed in 2013 for monitoring rural sanitation and hygiene by UNICEF and its technical partner Akros, under the lead of the Ministry of Local Government and Housing of Zambia. The system utilizes the Short Message Service (SMS) text delivery system found on most basic mobile phones and is coded using the open source District Health Information Software 2 (DHIS 2). This is a free, open-source software originally designed for health applications, but is currently being used in 40 countries under various sectors, from water management to agriculture and forestry.

The M2W system demonstrated how a mobile system combined with simple protocols for reporting and analysis has the potential for nationwide monitoring of ODF.

Source: UNICEF

Date of Publication: September 30, 2021

Hygiene Behaviour Change Coalition Case Study

This case study, presented as an interview with the project coordinator, describes the development, implementation and impact of using murals as tools for social and behavior change.

The program intervention embraced the use of art as a powerful tool in touching and reaching everyone to promote and trigger key COVID-19 prevention behaviors.

All artistic creation and production processes were led by and in collaboration with the target communities. Sixty-five murals were painted by local artists in an interactive and partially improvisatory way with the goal of being relatable, locally-relevant, and easy for a large and diverse audience to engage with.

Each mural visually depicts one of the main COVID-19 preventive behaviors (i.e. handwashing with soap, face mask wearing and physical distancing) or other relevant hygiene behaviors, in alignment with the broader ‘PASSWORD’ campaign in Kenya.

Source: AMREF

Date of Publication: August 18, 2021

Stories from the Forefront: Interviews with Social and Behaviour Change Communications Media Professionals

USAID’s Feed the Future EatSafe – Evidence and Action Toward Safe, Nutritious Food (EatSafe) tests whether the consumer and their behaviors and actions can shape informal markets to adopt better food safety behaviors. The EatSafe project will use a variety of media-based SBCC interventions to reach market vendors and consumers to help change attitudes and behaviors around food safety.

This report presents stories from top practitioners in the field of SBC media worldwide – including executive directors, country directors, producers, and researchers – in order to uncover the nuances of program development that can guide more effective EatSafe SBC media productions and help implement more sustainable programs.

At the conclusion of interviews with six SBC professionals, two broad themes emerge that have practical implications for the design of EatSafe SBC media interventions.

Source: Global Alliance for Improved Nutrition (GAIN), USAID, Pierce Mill Media, Weinreich Communications

Date of Publication: August 12, 2021