Aiisseee! (I Say!) Game Show Collateral Materials

Aiisseee! (“I Say!”) is a television and radio-based game show designed to improve couple communication and promote couple connectedness by giving contestants and listeners the chance to discuss serious relationship issues in a humorous way. In these programs, couples answer questions to see how well they know their partners. The programs are a project of the Tanzania Capacity and Communication Project (TCCP).

The show acts as a platform for conversations about HIV prevention, maternal and child health, and family planning, using a subtle yet provocative approach to create a comfortable forum for addressing hard-to-discuss issues in a non-confrontational way.

The t-shirt, sticker, and other items shown here were produced to promote the game show.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

Bhanchhin Aama Radio Program Promotion Materials

Suaahara was a five year (2011-2016) project funded by USAID aimed to improve the nutritional status of women and children in 41 districts of Nepal. The project focused on improving health and nutrition behaviors at the household level through promotion of Essential Nutrition and Hygiene Actions (EN/HA), particularly Maternal, Infant and Young Child Nutrition (MIYCN), and addressing other determinants of under-nutrition, such as availability of and access to food, hygiene, quality of health care, child spacing and socio-cultural factors including gender and marginalization.

Suaahara was implemented by a consortium of partner organizations led by Save the Children.

The SBCC strategy established an internal quality materials review and production system to ensure that all partners in the consortium had mutually reinforcing, quality materials developed, pretested, produced and disseminated to the end user.

Bhanchhin Aama radio programs were promoted through radio spots and community activities such as food demonstration, PHC/ORC, Home visits, key life events, FCHV meetings, Citizen Awareness Center, Homestead Food Production Beneficiaries meetings and Ward Citizen Forums. Besides, to encourage participants and audiences, various promotional materials included Note copy and pens, T-shirts, Cap, Key ring, Torch light, Bag, Flyers etc.

These promotional materials are for Citizen Awareness Center groups and audiences that directly link to the Bhanchhin Aama (‘Mother Knows Best’) radio program weekly radio drama and reinforce the Suaahara program’s integrated nutrition messages and model behaviors. In the weekly radio program there was also a quiz program and asked audiences a question. Thru lucky draw, among the audiences who gave correct answers in the quiz program are given prizes as token of love among some of these materials.

These materials were produced in three languages (Nepali, Awadhi and Doteli) in order to reach specific audiences.

Source: Johns Hopkins Bloomberg School of Public Health/ Center for Communication Programs

Date of Publication: March 25, 2019

B’more for Healthy Babies – Novelty Items

B’more for Healthy Babies was launched in response to the high infant mortality rate (IMR) in Baltimore City – historically one of the worst in the nation. The initiative works through more than 100 partner agencies to implement a comprehensive program of improved policy, increased access to services and behavior change in communities and families.

Since this initiative was formally launched in 2010, the IMR has dropped consistently. In 2012, the rate reached a significant milestone – 9.7 deaths per 1,000 live births, a record low for Baltimore City. The disparity between the IMR for white and black infants has dropped by 40%. CCP has been instrumental in developing citywide campaigns on safe sleep practices for infants, smoke-free environments, and family planning. Highlights include the production of a powerful SLEEP SAFE video that is shown to all women delivering at a birthing hospital – a key decision making point for adopting safe sleep practices.

There were several health issues for which CCP worked with other partners to produce SBCC materials: safe sleeping, no-smoking near babies or pregnant women, and infant health.

These items were part of the campaign on safe sleep.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

Color Pass Game

Suaahara was a five year (2011-2016) project funded by USAID aimed to improve the nutritional status of women and children in 41 districts of Nepal. The project focused on improving health and nutrition behaviors at the household level through promotion of Essential Nutrition and Hygiene Actions (EN/HA), particularly Maternal, Infant and Young Child Nutrition (MIYCN), and addressing other determinants of under-nutrition, such as availability of and access to food, hygiene, quality of health care, child spacing and socio-cultural factors including gender and marginalization.

Suaahara was implemented by a consortium of partner organizations led by Save the Children.

Technical direction to Suaahara on Social and Behavior Change Communication (SBCC) was provided by the Johns Hopkins School of Public Health (JHU/CCP) SBCC team. The team supported the Suaahara partners and Nepal government to develop a research-based SBCC Strategy and then to implement innovative behavior change interventions at the family, community and national levels under a national unifying theme Bhanchhin Aama Campaign. Results show that these activities had measured impact on increasing knowledge, improving attitudes and behavior for nutrition among 1000 days families.

Integrated (Unifying Theme-Bhanchhin Aama) Campaign: Suaahara developed and implemented the integrated Bhanchhin Aama (“Mother knows best”) cohesive platform which linked varied messages and reinforced recommended actions through a wide array of channels including mass media (radio programs, radio spots and billboards), print, and social mobilization. The platform involved multiple sectors (nutrition, agriculture, WASH, health service promotion, family planning), linked Suaahara partners, government and others, and had multiple messages for every target audience (pregnant women, husbands, newly married women, mothers-in-law, etc.).

Color Pass Game

Suaahara developed and produced Color Pass Game on the content Hygiene and Sanitation and importance of growing and consumption of Dietary diversity food targeting to Child Club members and students.

Source: Johns Hopkins Bloomberg School of Public Health/ Center for Communication Programs

Date of Publication: March 25, 2019

Get It Together Branded Materials

These are attractive communication materials developed by the Nigerian Urban Reproductive Health Initiative (NURHI). They are everyday use items and are conspicuiously branded with the Get It Together Logo and family planning messages to create awareness. Included: bag, T-shirts, umbrella, bumper sticker, pins, danglers, vests.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

Getting to Zero – Novelty Items

Tanzania took upon itself a goal to eliminate new HIV infections in children and keeping their mothers alive by 2015. This campaign, Getting to Zero, involved the cooperation of many different sectors and stakeholders. These novelty items were used during the campaign to promote the idea of getting to zero.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

GoodLife Ghana T-Shirts

These t-shirts were produced as part of the GoodLife campaign in Ghana. The t-shirts feature the GoodLife logo (a modern twist on the traditional Ghanaian adinkra symbol Nkyemekyeme, which means creativity and determination can overcome life’s obstacles). GoodLife T-shirts were used during brand positioning and distributed widely.

Source: Johns Hopkins University Center for Communication Programs, Family Health Division of the Ghana Health Service

Date of Publication: March 25, 2019

Green Star – Promotional Materials

These materials were produced as part of the Green Star campaign in Tanzania to promote modern contraceptive methods. Included are: banners, tire covers, shirts, and stickers.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

NCPAII for Most Vulnerable Children Launch Materials

In Tanzania, The National Costed Plan of Action (NCPAII) for Most Vulnerable Children (MVC) was developed to guide the implementation of actions and policies during 2013-2017 that aim to enhance the wellbeing of MVC. NCPAII aimed to prevent and reduce health and social risks for MVCs, and protect the rights of MVCs. This multi-sectoral plan was developed by the Ministry of Health and Social Welfare through the Department of Social Welfare (DSW) in collaboration with other ministries, development partners and stakeholders.

NCPAII included four strategic objectives:

1. Strengthen the capacity of households and communities to protect, care and support MVC

2. Increase access to effective gender responsive child protection services within a well-resourced child protection system that has the best interest of the child at its core

3. Improve access and utilization of health care, education and Early Childhood Care and Development (ECD) services

4. Strengthen the coordination and leadership, policy and service delivery environment

These collateral materials were produced to publicize the launch of the strategy.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

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Aiisseee! (I Say!) Game Show Collateral Materials

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