Erkab Radio Program Design Document

This is a guide for the Erkab radio program, part of the Ethiopia Communication for Health project, designed to be used by the producers of the program. This document was a result of a content development and drama design workshop.

The program addresses different health issues through a drama and reality components.

The primary audiences of the radio program are rural men and women who are either newly married, pregnant or have children under 5. The secondary audiences are traditional/religious

leaders, in-school youth, Health Extension Workers and the Women’s Development Army.

The objectives of the Radio Program were:

1. To improve knowledge, attitudes and practice of high impact health practices/behaviors among the identified priority audiences

2. To increase social support within households and communities for beneficial health practices

3. To support Women Development Armies (WDAs) and Health Extension Workers (HEWs) to effectively educate, motivate and counsel households and clients to practice healthy behaviors

4. To increase uptake and demand of selected services by the primary audiences

Source: Communication for Health Ethiopia

Date of Publication: February 6, 2020