SUMATA Billboards

The Nepal Family Health Program (NFHP-I) was a six-year (2002-2007) bilateral activity of United States Agency for International Development, Nepal (USAID/N) with the Government of Nepal. Its overall goal was to support the Government’s long-term goal of reducing fertility and under-five mortality within the context of the National Health Policy and Second Long-Term Health Plan 1997-2017.

The SUMATA initiative was launched on 8 March 2002 as a multilevel Safe Motherhood behavior change initiative designed to support the efforts of the Government of Nepal to reduce the high maternal mortality rate in Nepal.

SUMATA is an acronym for Care, Share, and Prepare. In Nepali, it reads:SU: Sushar Garaun (Care), MA: Maya Mamata Badaun (Share), TA: Tayari Garaun (Prepare)

SUMATA communication strategies were developed with standardized SM messages, which have been incorporated into IEC/BCC materials such as posters, billboards, lampshades, danglers, banners, stickers, radio spots, jingles and dramas, TV dramas, and street theater. Radio dramas highlighting general SM messages have been broadcast nationally.

As a part of the support to SUMATA Campaign, SUMATA Hoarding Boards, or billboards, were installed in District public health office or hospital premises of 17 NFHP core program districts. The boards were also established in Ministry of Health and Population (MoHP) premises, Maternity Hospital, and Primary Health Care Center (PHCC) premises of Dhapakhel, Lalitpur which further were redesigned and maintained in 2005.

Source: Johns Hopkins Bloomberg School of Public Health/ Center for Communication Programs

Date of Publication: March 25, 2019

SUMATA Posters, Lampshade, Danglers, Banner, Sticker

The Nepal Family Health Program (NFHP-I) was a six-year (2002-2007) bilateral activity of United States Agency for International Development, Nepal (USAID/N) with the Government of Nepal. Its overall goal was to support the Government’s long-term goal of reducing fertility and under-five mortality within the context of the National Health Policy and Second Long-Term Health Plan 1997-2017.

The Maternal and Neonatal Health (MNH) Program has been working in Nepal since June 1999 to increase access to and demand for safe motherhood (SM) services.

The SUMATA initiative was launched on 8 March 2002 as a multilevel SM behavior change initiative designed to support the efforts of the Government of Nepal to reduce the high maternal mortality rate in Nepal. SUMATA is an acronym for Care, Share, and Prepare in Nepali. It is also an auspicious word for mother in Sanskrit. The intended audience for SUMATA was women, husbands, families, community leaders, and community-based health workers.

SUMATA standardized SM messages were used in posters, billboards, lampshades, danglers, banners, stickers, radio spots, jingles and dramas, TV dramas, and street theater. Radio dramas highlighting general SM messages have been broadcast nationally.

Source: Johns Hopkins Bloomberg School of Public Health/ Center for Communication Programs

Date of Publication: March 25, 2019

SUMATA Street Theater Video Documentary

The Nepal Family Health Program (NFHP-I) was a six-year (2002-2007) bilateral activity of United States Agency for International Development, Nepal (USAID/N) with the Government of Nepal. Its overall goal was to support the Government’s long-term goal of reducing fertility and under-five mortality within the context of the National Health Policy and Second Long-Term Health Plan 1997-2017.

The SUMATA initiative was launched on 8 March 2002 as a multilevel SM behavior change initiative designed to support the efforts of the Government of Nepal to reduce the high maternal mortality rate in Nepal. It was designed to focus on the social dimensions of maternal mortality and shared responsibility for safe birth. The initiative primarily addresses husbands and mothers-in-law, calling them to care for their wives/daughters-in-law during pregnancy, birth, and the postpartum period; to share love, information, and the workload; and to prepare for childbirth and any complications that could occur during that stage. In districts with upgraded Emergency Obstetric Care services, SUMATA includes complication readiness, recognition of danger signs, and seeking emergency care, if required.

SUMATA is an acronym for Care, Share, and Prepare. In Nepali, it reads: SU: Sushar Garaun (Care) MA: Maya Mamata Badaun (Share) TA: Tayari Garaun (Prepare)

SUMATA communication strategies were developed with standardized SM messages, which have been incorporated into IEC/BCC materials such as posters, billboards, lampshades, danglers, banners, stickers, radio spots, jingles and dramas, TV dramas, and street theater. Radio dramas highlighting general SM messages have been broadcast nationally.

This video documentary describes the street theater activities of SUMATA. The intended audience for SUMATA was women, husbands, families, community leaders, and community-based health workers.

Source: Johns Hopkins Bloomberg School of Public Health/ Center for Communication Programs

Date of Publication: March 25, 2019

True False Card Game

This is a True False Card Game from the Saath- Saath Project, for use by female sex workers (FSWs).

It consists of 13 different true and false statements on HIV transmission and prevention. This game is designed to clarify myths and facts on ways of HIV transmission, non- transmission and prevention. It is intended for use by the FSWs and their clients.

Source: USAID

Date of Publication: March 25, 2019

Wall Painting – Maternal Neonatal Health Messages

The Nepal Family Health Program (NFHP-I) was a six-year (2002-2007) bilateral activity of United States Agency for International Development, Nepal (USAID/N) with the Government of Nepal. Its overall goal was to support the Government’s long-term goal of reducing fertility and under-five mortality within the context of the National Health Policy and Second Long-Term Health Plan 1997-2017.

Under the Safe Motherhood program, Maternal Neonatal Health (MNH) messages focusing on birth preparedness were also reinforced through wall paintings at 60 sub-health posts, health posts and busy public places of Banke and Kanchanpur districts. The walls were painted by local artists. Monitoring shows that wall painting was very cost effective and popular in rural settings where literacy rate was low.

Source: Johns Hopkins Bloomberg School of Public Health/ Center for Communication Programs

Date of Publication: March 25, 2019

Water, Sanitation & Hygiene Posters

Suaahara was a five year (2011-2016) project funded by USAID aimed to improve the nutritional status of women and children in 41 districts of Nepal. The project focused on improving health and nutrition behaviors at the household level through promotion of Essential Nutrition and Hygiene Actions (EN/HA), particularly Maternal, Infant and Young Child Nutrition (MIYCN), and addressing other determinants of under-nutrition, such as availability of and access to food, hygiene, quality of health care, child spacing and socio-cultural factors including gender and marginalization.

Suaahara was implemented by a consortium of partner organizations led by Save the Children. The SBCC strategy established an internal quality materials review and production system to ensure that all partners in the consortium had mutually reinforcing, quality materials developed, pretested, produced and disseminated to the end user.

Suaahara developed these water, sanitation and hygiene posters as training aid material with communication input from SBCC team and technical input from thematic partner organization Nepal Water for Health (NEWAH) emphasizes hygiene needs around the home with key messages as below:

  • Importance of Toilet – “If I have toilet in my house, I will be able to use toilet immediately”
  • “Pride to have toilet in a house”
  • Wash your hand at critical times to be safe from diahorrea and typhoid
  • Water Purifying Methods Poster
  • Hand washing before feeding child
  • Dispose child feces in a toilet
  • How to keep baby away from dirt
  • Key behavior Poster

Objectives of developing these posters were to enhance knowledge on water, sanitation and hygiene and able to practice them immediately at home by knowing importance of toilet use, know about the method of water treatment, know about the critical times for hand washing and the reason etc.

These posters were produced and distributed through training and local NGO partners disseminated in all public places in Suaahara implementing districts throughout the project period with reprinting of the materials as demanded from the field.

Source: Johns Hopkins Bloomberg School of Public Health/ Center for Communication Programs

Date of Publication: March 25, 2019

GESI Toolkit

Suaahara was a five year (2011-2016) project funded by USAID aimed to improve the nutritional status of women and children in 41 districts of Nepal. The project focused on improving health and nutrition behaviors at the household level through promotion of Essential Nutrition and Hygiene Actions (EN/HA), particularly Maternal, Infant and Young Child Nutrition (MIYCN), and addressing other determinants of under-nutrition, such as availability of and access to food, hygiene, quality of health care, child spacing and socio-cultural factors including gender and marginalization.

Suaahara was implemented by a consortium of partner organizations led by Save the Children.

The SBCC strategy established an internal quality materials review and production system to ensure that all partners in the consortium had mutually reinforcing, quality materials developed, pretested, produced and disseminated to the end user.

In the year 2014, Suaahara developed this Booklet on the Gender Equity and Social Inclusion (GESI) tool to support on effective implementation and monitoring of Suaahara activities through GESI lens. This booklet is to be used by Suaahara staff, partner organization coordinators, field supervisors and stakeholders who are directly and indirectly involved in the Suaahara districts.

Last modified: March 25, 2019

Language: Nepali

Maternal Newborn Child Health – Nutrition Quality Improvement Tools

Suaahara was a five year (2011-2016) project funded by USAID aimed to improve the nutritional status of women and children in 41 districts of Nepal. The project focused on improving health and nutrition behaviors at the household level through promotion of Essential Nutrition and Hygiene Actions (EN/HA), particularly Maternal, Infant and Young Child Nutrition (MIYCN), and addressing other adeterminants of under-nutrition, such as availability of and access to food, hygiene, quality of health care, child spacing and socio-cultural factors including gender and marginalization.

Suaahara was implemented by a consortium of partner organizations led by Save the Children. The SBCC strategy established an internal quality materials review and production system to ensure that all partners in the consortium had mutually reinforcing, quality materials developed, pretested, produced and disseminated to the end user.

Suaahara helped to developp these tools, which cover:

  • Pregnancy focused care
  • Post-delivery care
  • Healthy timing and spacing of pregnancy and family planning
  • Growth monitoring
  • Sick infant care and child care up to 2 months period
  • Sick infant care
  • Child care from 2 months to 5 years

This MNCH QI-Tools was distributed to all health facility staff members.

Last modified: March 25, 2019

Language: Nepali

RESOURCES

Tools

Examples

    Suaahara Training Guidelines and Participant Handbooks

    Suaahara was a five year (2011-2016) project funded by USAID aimed to improve the nutritional status of women and children in 41 districts of Nepal. The project focused on improving health and nutrition behaviors at the household level through promotion of Essential Nutrition and Hygiene Actions (EN/HA), particularly Maternal, Infant and Young Child Nutrition (MIYCN), and addressing other determinants of under-nutrition, such as availability of and access to food, hygiene, quality of health care, child spacing and socio-cultural factors including gender and marginalization.

    Suaahara was implemented by a consortium of partner organizations led by Save the Children.

    The SBCC strategy established an internal quality materials review and production system to ensure that all partners in the consortium had mutually reinforcing, quality materials developed, pretested, produced and disseminated to the end user.

    Suaahara developed various Facilitators Guidebooks and Participant Handbooks to support on effective implementation and monitoring of Suaahara activities. Guidebooks and participant handbooks were developed for following different training purposes as below:

    • Healthy Timing and Spacing of Pregnancy Counseling training
    • Orientation on Improvement of Outreach Clinic Services
    • Capacity Building Training on Health Facility Operation and Management Committee (HFOMC)
    • MNCH QI Toolbook
    • Social Mobilization and Governance Training Guide
    • PDQ Training Guideline

    These guidelines/participant handbooks to be used by Suaahara staff, partner organization coordinators, field supervisors and stakeholders who is directly and indirectly involved in the Suaahara program implementation in the districts. During the activity implementation these guidelines should be followed.

    NOTE: All of the guidelines are comibined into one PDF, attached to this page.

    Last modified: March 25, 2019

    Language: Nepali