Ces ressources sont issues de la Semaine nationale de la résistance aux antimicrobiens qui s’est tenue en Côte d’Ivoire du 18 au 24 novembre 2019.

Date of Publication: September 6, 2023

Modern Kitchen Campaign, Bangladesh

The Clean Cooking Alliance (Alliance), government agency SREDA, Social Marketing Company and Purplewood implemented a campaign, between 2016 to 2019, for promoting clean cooking products in Bangladesh. The campaign aimed at increasing awareness and adoption of clean (energy-efficient and low emission) cookstoves and clean fuels like LP gas, wood pellets. The campaign also promoted a retained heat cooker, piloted by GIZ Bangladesh.

The campaign aimed to expand the stove-continuum to accommodate improved cookstoves and efficient fuels e.g. LPG, wood pellets. All thirteen products were brought under a category-brand, styled ‘Modern Kitchen’. The big idea was, “Times have changed, change your kitchen.” A social norming approach was also adopted, showing that forward thinking households were upgrading their kitchens, and minding the health of the cook (usually the female household head).

The campaign used radio, print, billboards, rickshaw branding, interpersonal communications (IPC), community-theater, movie-screenings, and fairs. Also used were bulk SMS, helpline and geo-targeted Facebook marketing. All materials were pre-tested in the field and fine-tuned before deployment. In each case, usage situations of clean cooking products were highlighted.

The key pitch was a soap-opera style, over-the-top family drama, screened outdoors. In the story, a flamboyant man realizes that – despite his clothes and gadgets – his meek older brother is more modern; because a truly modern man protects his home and family. Multiple product usage and maintenance videos were produced. To create hype, ‘kitchen makeover’ activities were carried out in 16 locations.

For women, the campaign went into playgrounds and yards. In the street theater performance, the heroine was a young ‘Modern’ new-bride who tries to clean up her in-laws’ kitchen. A TV celebrity endorsed HAP messaging, and starred in a mock Teleshopping Program about stoves. Outreach workers carried videos and materials to households and conducted IPC sessions.

Over 300 days of SBCC activities reached an estimated 1.6 million unique individuals. Online video views totalled 550,000. Final evaluation, carried out by Berkeley Air Monitoring Group, showed a ~40% increase in brand awareness. Nearly 15000 units of clean stoves and fuels were sold during the campaign period.

Source: Purplewood Limited

Date of Publication: November 16, 2021

Together We Can Prevent Ebola

This banner was produced by the US Centers for Disease Control and Prevention to be used in African countries. It provides information about how Ebola is spread, what it is, and what to do if one has symptoms. It also provides an emergency phone number to call if one has questions, and encourages going to a health clinic if an infection is suspected.

Source: US Centers for Disease Control and Prevention

Date of Publication: October 15, 2021

My Childhood My Right Campaign Materials

This campaign was inspired by a group of youths in the Purulia and Malda districts of West Bengal in 2011. At the center of the campaign were Youth Champions – young change agents identified by Unicef through their network of schools. The campaign strategy was train hundreds of Youth Champions through workshops, empower them to engage other community stakeholders in conversation, while simultaneously running a public visibility campaign on the issue.

Included are:

  • Youth Champion’s booklet – This Picture and Activity booklet was a take-home for the young participants, handed out at the end of the workshop. It has been designed to summarise the key issues covered; including aspects of law, discussions around the prevailing attitudes and practices, and ideas on how the Youth Champions can continue the dialogue in their own communities.
  • Posters aimed at youth as well as at different groups of stakeholders
  • Banners
  • Wall paintings
  • Billboards

Source: UNICEF

Date of Publication: September 30, 2021

Suaahara Nepal Project

Suaahara was an integrated nutrition project (2011-2016) that worked in 41 underserved districts in Nepal to improve the health and well-being of the Nepali people by focusing on the nutritional status of women and children under the age of two years. CCP partnered with Save the Children; Helen Keller International; Jhpiego; Nepali Technical Assistance Group; Nepal Water for Health; and the Nutrition Promotion and Consultancy Service.

Suaahara means good nutrition, or “a good balanced diet is the strong foundation protecting our lives.” As part of the implementing team, CCP supported strategic social and behavior change communication initiatives that build on this message and model behavior change to lead to improved maternal, infant and child nutrition.

In close coordination with Nepal government, the team created Bhanchhin Aama (Mother knows best), which served as the basis for a campaign for mass and community media. Bhanchhin Aama is a trusted, knowledgeable friendly mother-in-law character who models and promotes positive behavior change.

Project products included:

Source: Johns Hopkins Center for Communication Programs

Date of Publication: June 29, 2021

COVID-19 Print Materials – Ethiopia

The project has produced a variety of posters, brochures, and stickers for COVID-19 prevention.

Roll-Out Banners
Posters for General Population
Brochures for General Population
Brochures for Hotel staff
Posters for Travelers (in bus and train stops)
Stickers for Inside Buses and Trains
Handwashing Stickers for Washrooms
Handwashing Reminders
Door and Surface Stickers
Poster for Nursing Home Attendants

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Date of Publication: June 16, 2020

SUMATA Campaign Materials

The SUMATA initiative was launched on 8 March 2002 as a multilevel SM behavior change initiative designed to support the efforts of the Government of Nepal to reduce the high maternal mortality rate in Nepal.

The initiative primarily addresses husbands and mothers-in-law, calling them to care for their wives/daughters-in-law during pregnancy, birth, and the postpartum period; to share love, information, and the workload; and to prepare for childbirth and any complications that could occur during that stage. In districts with upgraded Emergency Obstetric Care services, SUMATA includes complication readiness, recognition of danger signs, and seeking emergency care, if required. SUMATA is an acronym for Care, Share, and Prepare.

SUMATA is also an auspicious word for mother in Sanskrit and can be broken down into Surakschhi (safe) Mata (mother).

The intended audience for SUMATA was women, husbands, families, community leaders, and community-based health workers.

Source: Johns Hopkins Bloomberg School of Public Health/ Center for Communication Programs

Date of Publication: May 20, 2020

Malaria Safe Initiative

These are materials developed for the Malaria Safe campaign in Tanzania.

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Malaria Safe is a platform that works with the private sector to prevent and reduce the malaria burden on their employees, businesses, and the country by encouraging companies to invest in educating and protecting their staff, families, and surrounding communities against malaria.

Malaria Safe is a platform that works with the private sector to prevent and reduce the malaria burden on their employees, businesses, and the country by encouraging companies to invest in educating and protecting their staff, families, and surrounding communities against malaria.…” title=””>Members of the initiative represent a wide range of private sectors partners committed to investing their own resources in health in order to carry out malaria activities under four guiding pillars:

(1.) Education – Teaching staff and their families about malaria;
(2.) Protection – Making insecticide treated nets, and malaria testing and treatment freely available;
(3.) Visibility – Running malaria campaigns; and
(4.) Advocacy – Inviting other companies to join.

Tanzania’s Malaria Safe initiative has seen tremendous growth from 8 partners in 2012 to 52 partners in 2014. The initiative is overseen by the National Malaria Steering Committee
commissioned by the Prime Minister, and is chaired by the Minister of Health and Social Welfare. The National Malaria Control Program and the Johns Hopkins Center for Communication Programs serve as secretariat.

The attachment includes:

  • Bag
  • Badge
  • Banner
  • Billboard
  • Ad
  • Invitation Card

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: May 3, 2020