Type of Material: Banner or Sign

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SUMATA Campaign Materials

The SUMATA initiative was launched on 8 March 2002 as a multilevel SM behavior change initiative designed to support the efforts of the Government of Nepal to reduce the high maternal mortality rate in Nepal.

The initiative primarily addresses husbands and mothers-in-law, calling them to care for their wives/daughters-in-law during pregnancy, birth, and the postpartum period; to share love, information, and the workload; and to prepare for childbirth and any complications that could occur during that stage. In districts with upgraded Emergency Obstetric Care services, SUMATA includes complication readiness, recognition of danger signs, and seeking emergency care, if required. SUMATA is an acronym for Care, Share, and Prepare.

SUMATA is also an auspicious word for mother in Sanskrit and can be broken down into Surakschhi (safe) Mata (mother).

The intended audience for SUMATA was women, husbands, families, community leaders, and community-based health workers.

Source: Johns Hopkins Bloomberg School of Public Health/ Center for Communication Programs

Date of Publication: May 20, 2020

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More TCCP - Malaria Safe Initiative Resources

Malaria Safe Initiative

These are materials developed for the Malaria Safe campaign in Tanzania.

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Malaria Safe is a platform that works with the private sector to prevent and reduce the malaria burden on their employees, businesses, and the country by encouraging companies to invest in educating and protecting their staff, families, and surrounding communities against malaria.

Malaria Safe is a platform that works with the private sector to prevent and reduce the malaria burden on their employees, businesses, and the country by encouraging companies to invest in educating and protecting their staff, families, and surrounding communities against malaria. https://thecompassforsbc.org/sites/all/modules/wysiwyg/plugins/break…” title=””>Members of the initiative represent a wide range of private sectors partners committed to investing their own resources in health in order to carry out malaria activities under four guiding pillars:

(1.) Education – Teaching staff and their families about malaria;
(2.) Protection – Making insecticide treated nets, and malaria testing and treatment freely available;
(3.) Visibility – Running malaria campaigns; and
(4.) Advocacy – Inviting other companies to join.

Tanzania’s Malaria Safe initiative has seen tremendous growth from 8 partners in 2012 to 52 partners in 2014. The initiative is overseen by the National Malaria Steering Committee
commissioned by the Prime Minister, and is chaired by the Minister of Health and Social Welfare. The National Malaria Control Program and the Johns Hopkins Center for Communication Programs serve as secretariat.

The attachment includes:

  • Bag
  • Badge
  • Banner
  • Billboard
  • Ad
  • Invitation Card

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: May 3, 2020

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More Trending Topic Coronavirus COVID-19 Tools Resources

Myth Busters: Coronavirus

This page offers downloadable graphics that can be used in social media to dispel myths about the coronavirus.

Topics include:

  • Can pets at home spread the new coronavirus (2019-nCoV)?
  • Does the new coronavirus affect older people, or are younger people also susceptible?
  • Are antibiotics effective in preventing and treating the new coronavirus?
  • Are there any specific medicines to prevent or treat the new coronavirus?

Source: WHO

Date of Publication: February 2, 2020

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Novel Coronavirus (2019-nCoV) Advice for the Public

This page provides downloadable images (for use on social media or to adapt for other uses) on the various ways one can protect oneself and one’s family, in response to the WHO’s announcement on January 30 that the virus constituted a Public Health Emergency of International Concern (PHEIC).

The images are of a general nature for prevention of disease spread. WHO’s standard recommendations for the general public to reduce exposure to and transmission of a range of illnesses are as follows, which include hand and respiratory hygiene, and safe food practices:

  • Frequently clean hands by using alcohol-based hand rub or soap and water;
  • When coughing and sneezing cover mouth and nose with flexed elbow or tissue – throw tissue away immediately and wash hands;
  • Avoid close contact with anyone who has fever and cough;
  • If you have fever, cough and difficulty breathing seek medical care early and share previous travel history with your health care provider;
  • When visiting live markets in areas currently experiencing cases of novel coronavirus, avoid direct unprotected contact with live animals and surfaces in contact with animals;
  • The consumption of raw or undercooked animal products should be avoided. Raw meat, milk or animal organs should be handled with care, to avoid cross-contamination with uncooked foods, as per good food safety practices.

Source: WHO

Date of Publication: February 2, 2020

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LLIN Distribution Point Banners

This is a 10ft by 6ft banner on LLIN use and care displayed at LLIN distribution points for health educators to enlighten beneficiaries on how to properly use and care for their LLINs. It was displayed in thhe following states: Zamfara, Benue, Oyo, Kogi, Sokoto, Kebbi, Nasarawa from 2015-2018.

Source: Johns Hopkins Center for Communication Programs

Date of Publication: November 16, 2019

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SUMATA Posters, Lampshade, Danglers, Banner, Sticker

The Nepal Family Health Program (NFHP-I) was a six-year (2002-2007) bilateral activity of United States Agency for International Development, Nepal (USAID/N) with the Government of Nepal. Its overall goal was to support the Government’s long-term goal of reducing fertility and under-five mortality within the context of the National Health Policy and Second Long-Term Health Plan 1997-2017.

The Maternal and Neonatal Health (MNH) Program has been working in Nepal since June 1999 to increase access to and demand for safe motherhood (SM) services.

The SUMATA initiative was launched on 8 March 2002 as a multilevel SM behavior change initiative designed to support the efforts of the Government of Nepal to reduce the high maternal mortality rate in Nepal. SUMATA is an acronym for Care, Share, and Prepare in Nepali. It is also an auspicious word for mother in Sanskrit. The intended audience for SUMATA was women, husbands, families, community leaders, and community-based health workers.

SUMATA standardized SM messages were used in posters, billboards, lampshades, danglers, banners, stickers, radio spots, jingles and dramas, TV dramas, and street theater. Radio dramas highlighting general SM messages have been broadcast nationally.

Source: Johns Hopkins Bloomberg School of Public Health/ Center for Communication Programs

Date of Publication: March 25, 2019

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B”More for Healthy Babies – Billboards

B’more for Healthy Babies was launched in response to the high infant mortality rate (IMR) in Baltimore City – historically one of the worst in the nation. The initiative works through more than 100 partner agencies to implement a comprehensive program of improved policy, increased access to services and behavior change in communities and families.

Since this initiative was formally launched in 2010, the IMR has dropped consistently. In 2012, the rate reached a significant milestone – 9.7 deaths per 1,000 live births, a record low for Baltimore City. The disparity between the IMR for white and black infants has dropped by 40%. CCP has been instrumental in developing citywide campaigns on safe sleep practices for infants, smoke-free environments, and family planning. Highlights include the production of a powerful SLEEP SAFE video that is shown to all women delivering at a birthing hospital – a key decision making point for adopting safe sleep practices.

There were several health issues for which CCP worked with other partners to produce SBCC materials: safe sleeping, no-smoking near babies or pregnant women, and infant health.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

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More Trending Topic CEFM Resources

Child Marriage = Rape!

Real Open Opportunities for Transformation Support (ROOTS) is a child and women rights advocacy non-governmental organisation. This banner was hung wherever the organization held community dialogue meetings to raise awareness on the dangers of marrying off children.

ROOTS conducted open platform dialogue sessions with community members, traditional and political leaders to openly discuss, share notes and proffer solutions in curbing the problem of child marriages at community levels.The idea, was to have communities develop customised methods of ending child marriages.In addition to the awareness, ROOTS also addresses sexual and reproductive health needs of young girls and HIV prevention.

Photo credit: Aaron Ufumeli, Newsday, Zimbabwe 2015

Source: Real Open Opportunities for Transformation Support (ROOTS)

Date of Publication: March 25, 2019

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Doing It HIV Testing Campaign

Doing It is a new US-based national HIV testing and prevention campaign designed to motivate all adults to get tested for HIV and know their status.

As part of the Act Against AIDS initiative, Doing It delivers the message that HIV testing should be a part of everyone’s regular health routine to keep ourselves and our community healthy.

Source: US Centers for Disease Control and Prevention

Date of Publication: March 25, 2019

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More TCCP - Get to Zero (Tanzania) Resources

Getting to Zero – Banners

Tanzania took upon itself a goal to eliminate new HIV infections in children and keeping their mothers alive by 2015. This campaign, Getting to Zero, involved the cooperation of many different sectors and stakeholders. These banners and signs were used to spread the message of the campaign in various areas of the country.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

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