Type of Material: Guidelines

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Messages for the Preparedness Phase Countries Neighboring Liberia, Sierra Leone, and Guinea

This document provides guidelines for messaging during the period when the country is preparing its population for a possible outbreak of Ebola.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

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Methodology for Pretesting Rock Point (RP) 256 Comic Book

The Young Empowered and Healthy (Y.E.A.H) Initiative in Uganda was a multi-channel communication campaign by and for young people that combined mass media, person-to-person dialogue and community media to empower the young people adopt healthy life choices. Y.E.A.H produced comic books to reinforce the messages in the radio serial drama, which was called “RP 256. ” The objective of the pre-test was to establish whether volume 6 of the comic book conveyed messages that were complete, clear, understandable, acceptable, believable and convincing.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

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My Island, My Community: HIV/AIDS Scriptwriters Guide

This scriptwriters guide was developed to provide technical advice to the scriptwriters of the Entertainment Education drama “Callaloo” on how to translate science into relevant messages and actions to address knowledge, attitudes and behavior changes in the audiences of the Caribbean Islands.

The Callaloo series offers a mix of love, desire, joy, corruption and tragedy following the lives of four families living within the community of Riverbend on a beautiful Caribbean island. Throughout the drama, multiple plots have followed the family members through times of personal and business success and times of despair and the lost of loved ones.

Building the knowledge, shifting attitudes and ultimately changing behaviors will support reaching the objectives of the program. The guide has been developed based on the results of the knowledge, attitude and behavior change baseline survey and supplemented by current research conducted by key partners in the field. The guide analyzes each result area of the project, and identifies the audience, knowledge, attitudes, and behavior of the audience, as well as offering recommendations for key messages and storylines.

Source: PCI Media Impact

Date of Publication: March 25, 2019

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My Island, My Community: Radio Call-In Guide

This guide was designed for radio station personnel involved in hosting a three part series of radio call-in shows designed to raise awareness around HIV/AIDS prevention in the Caribbean.

Three one-hour long magazines are hosted in each of the participating countries in the Caribbean with each magazine focused on a result area:

  • Preventing HIV/AIDS infection and the role of consistent condom use
  • Improving perceptions of HIV positive people and reducing stigma
  • Improving attitudes about acceptability of seeking sexual health care and using contraceptives and sexual lubricants, amongst listeners.

The guide describes the intended audience, provides information that might come up in the course of the calls, provides key messages to convey to the audience, interesting facts, and questions for the audience, along with suggestions of whom the radio host might choose to interview.

Source: PCI Media Imapct

Date of Publication: March 25, 2019

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National Comprehensive Guidelines for HIV Testing and Counselling

The 2012 National Guidelines for HIV Testing and Counselling (HTC) are meant to provide a comprehensive guidance that covers all testing and counselling approaches.

The guidelines set out to provide practical guidance on key technical and policy issues related to all approaches of counselling and testing in health care facilities and in community settings. The guidelines define the HTC service package as well as the key population that will benefit the services. Guidance is also provided on promotional issues related to uptake of HTC services. Issues of human resources related to HTC, laboratory issues as well as Quality Assurance and Improvement issues are given a special emphasis. In order to ensure uninterrupted supply of all HTC commodities, practical logistical guidance at all levels of health facilities are also provided.

Source: Ministry of Health and Social Welfare, Tanzania

Date of Publication: March 25, 2019

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Concept Testing Discussion Guide

This is a discussion guide to accompany the concept testing for a campaign in Tanzania.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

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The Peer-Approach for Working with Young Married Couples

This document explains the rationale, programming, and results of a project in Bangladesh to reach young married couples with BCC messages on reproductive health and family planning. In the program, married young women were peers who acted as agents of change in their communities to increase the use of long acting (LA) FP methods.

This 18-month pilot program was implemented in five upazilas and was aimed at bringing positive changes in increasing the use of long acting LA methods. The main channel for BCC was the peers (young married couples), which was proved to be effective and contributed significantly to raise FP practice. The model program showed that the targeted BCC intervention through peers was able to increase knowledge of the young married couples on FP, particularly LA/PM. As a result of the success of the intervention, the DGFP requested that it be scaled up and they plan to initiate further scale-up through their OP.

Source: Bangladesh Center for Communication Programs (BCCP)

Date of Publication: March 25, 2019

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