Type of Material: Guidance Documents

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Super Tata Women’s HIV Prevention Program

Designed for women ages 30 and older in Cote d’Ivoire, this community-based program provides tailored health education to reduce HIV transmission risks and mitigate sexually transmitted infections. The initiative creates safe spaces where adult women discuss reproductive health, healthy relationships, condom negotiation strategies, and partner communication. It actively promotes HIV testing uptake, links participants to facility-based care, and equips women with skills to encourage testing among their partners. Program managers, health facilitators, and community workers can utilize these implementation materials to strengthen gender-sensitive HIV prevention strategies for priority adult populations.

Super tata : un programme de prévention du VIH pour les femmes

Conçu pour les femmes âgées de 30 ans et plus en Côte d’Ivoire, ce programme communautaire fournit une éducation sanitaire adaptée afin de réduire les risques de transmission du VIH et des infections sexuellement transmissibles. L’initiative crée des espaces sûrs où les femmes adultes discutent de santé reproductive, de relations saines, de négociation du préservatif et de communication au sein du couple. Elle encourage activement le dépistage du VIH, oriente les participantes vers les soins de santé et donne aux femmes les compétences nécessaires pour inciter leurs partenaires à se faire dépister. Les responsables de programmes, les facilitateurs de santé et les relais communautaires peuvent utiliser ces documents de mise en œuvre pour renforcer les stratégies de prévention du VIH adaptées au genre pour les populations adultes prioritaires.

Last modified: July 26, 2026

Language: French

Source: Johns Hopkins Center for Communication Programs

Year of Publication: 2024

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Producing and Managing an SBC Mass Media Campaign

Providing a step-by-step operational guide, this practical toolkit equips public health practitioners and media managers to design, produce, broadcast, and monitor effective social and behavior change mass media campaigns. The resource grounds campaign creation in behavioral theory, audience insights, and rigorous pre-testing to ensure that creative content achieves meaningful programmatic impact. It features adaptable blank templates, detailed execution instructions, real-world campaign examples, and a campaign development Gantt chart to streamline time-intensive vendor contracting and production timelines. Strategic planners and creative agencies can leverage these gold-standard protocols to guide media production and align complementary community-level communication channels.

Last modified: July 26, 2026

Language: English

Source: Johns Hopkins Center for Communication Programs

Year of Publication: 2025

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Menstrual Health Promotion Materials in the Democratic Republic of the Congo

Addressing socio-cultural taboos surrounding menstruation, this pioneering social and behavior change resource package promotes dignified menstrual hygiene practices in the Democratic Republic of the Congo. The collection features a standardized National Strategic Communication Plan message guide alongside a visual image box educational tool designed for low-literacy community settings. These materials facilitate open dialogues, dispel myths, and provide adolescent girls and their support systems with accurate hygiene management guidance. Community health facilitators, educators, and program implementors can deploy these resources across school, community, and clinical settings to build inclusive awareness and foster supportive environments.

Resources

Guide des messages [PDF]

Boite à images [PDF]

Dépliant pour les filles [PDF]

Posters [PDF]

Matériel de promotion de la santé menstruelle en République démocratique du Congo

Répondant aux tabous socioculturels entourant la menstruation, cette collection de ressources de changement social et comportemental promeut des pratiques d’hygiène menstruelle dignes en République démocratique du Congo. Le paquet comprend un guide de messages aligné sur le plan national stratégique ainsi qu’une boîte à images conçue pour les milieux communautaires à faible niveau d’alphabétisation. Ces outils facilitent un dialogue ouvert, dissipent les mythes et fournissent aux jeunes filles et à leur entourage des conseils précis sur la gestion de l’hygiène. Les relais communautaires, les éducateurs et les responsables de programmes peuvent déployer ces ressources à l’école, dans la communauté et dans les centres de santé pour renforcer la sensibilisation et créer un environnement favorable.

Guide des messages [PDF]

Boite à images [PDF]

Dépliant pour les filles [PDF]

Posters [PDF]

Source: Johns Hopkins Center for Communication Programs

Date of Publication: July 26, 2026

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Nigeria Multi-Hazard Risk Communication Guidelines

Establishing a standardized national framework, these comprehensive guidelines strengthen public health emergency preparedness and response across Nigeria. The document provides multi-hazard protocols for addressing infectious disease outbreaks, natural disasters, and health crises through evidence-based risk communication and community engagement strategies. Grounded in a One Health approach, it defines coordination structures, institutional roles, social listening procedures, and behavioral science principles to foster public trust and community resilience. Public health officials, emergency response agencies, and program managers can utilize these national guidelines to harmonize messaging and implement effective, proactive health communication interventions.

Last modified: July 23, 2026

Language: English

Source: Johns Hopkins Center for Communication Programs

Year of Publication: 2023

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Media Preparedness Training for Outbreaks

Operating as a nine-month fellowship in Nigeria, this competency-based capacity strengthening program equips media professionals to effectively communicate technical health data during infectious disease outbreaks. A joint effort between the Nigeria Centre for Disease Control and Prevention, the African Field Epidemiology Network, and Breakthrough ACTION, the curriculum merges epidemiology, infodemic management, and social and behavior change principles. Through a combination of interactive workshops, field experience, and targeted mentorship, journalists learn to translate complex surveillance data, combat health misinformation, and foster community trust. Public health agencies and communication managers can utilize this training model to build sustainable networks of skilled media advocates for future emergency responses.

Last modified: July 23, 2026

Language: English

Source: Johns Hopkins Center for Communication Programs

Year of Publication: 2024

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Strengthening SBC for FP in Fragile and Humanitarian Crisis Settings: Landscape Analysis and Recommendations

Addressing critical gaps in reproductive health delivery, this technical brief outlines findings and strategic recommendations from a global landscape assessment on family planning social and behavior change in fragile and humanitarian contexts. The document examines existing evidence and tools while addressing how crisis situations exacerbate barriers to voluntary contraceptive access, particularly when emergency preparedness is absent. It offers clear, actionable pathways for practitioners to integrate behavioral interventions across development, pre-crisis, and acute emergency settings. Decision makers at all levels can leverage these recommendations to prioritize family planning and build resilient behavioral strategies in crisis affected communities.

Renforcer le Changement Social et de Comportement pour la Planification Familiale dans les Contextes de Fragilité et de Crise Humanitaire

Répondant aux lacunes critiques en matière de santé reproductive, ce document technique présente les résultats et les recommandations stratégiques d’une évaluation mondiale du changement social et comportemental pour la planification familiale dans les contextes de fragilité et de crise humanitaire. Le rapport examine les preuves et outils existants tout en analysant la manière dont les situations de crise exacerbent les obstacles à l’accès à la contraception volontaire, en particulier en l’absence de préparation aux urgences. Il propose des axes d’action clairs aux praticiens pour intégrer des interventions comportementales dans les phases de développement, de pré-crise et d’urgence aiguë. Les décideurs à tous les niveaux peuvent s’appuyer sur ces recommandations pour prioriser la planification familiale et renforcer la résilience des communautés touchées par les crises.

Renforcer le CSC pour la PF dans les Contextes de Fragilité et de Crise Humanitaire [PDF]

Last modified: July 23, 2026

Language: English, French

Source: Johns Hopkins Center for Communication Programs

Year of Publication: 2024

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Family Planning Social Norms Taxonomy for East Africa

Serving as an analytical framework for public health practitioners, this technical resource maps out the complex social norms surrounding family planning across ten East African nations. The classification system synthesizes evidence from an extensive regional literature review covering countries such as Kenya, Ethiopia, Uganda, and the Democratic Republic of the Congo. It organizes identified normative drivers into five overarching categories and various detailed subcategories to aid behavioral diagnostic mapping. Program managers and researchers can utilize this taxonomy to design targeted interventions, guide formative research, and systematically address deeply rooted community norms.

Last modified: July 23, 2026

Language: English

Source: Johns Hopkins Center for Communication Programs

Year of Publication: 2021

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SBC Checklist to Develop and Assess Costed Implementation Plans for Demand Creation

This strategic guidance tool helps governments, donors, and implementation teams integrate social and behavior change (SBC) best practices into Costed Implementation Plans (CIPs) for family planning and reproductive health. The checklist guides users through key stages including situational assessment, strategy formulation, activity budgeting, and knowledge management, while explicitly integrating cross-cutting elements like gender and youth. Grounded in High Impact Practices (HIPs), it allows planning teams to evaluate whether demand creation activities are technically sound, systematically costed, and properly monitored across the project lifecycle. While not a replacement for full SBC capacity assessments, this practical tool ensures that national and sub-national health strategies maximize their potential for sustained behavioral impact.

Guide to The SBC Checklist to Develop and Assess Costed Implementation Plans for Demand Creation [PDF]

Le checklist CSC pour l’élaboration et l’évaluation du PANB pour la création de demande

Cet outil d’orientation stratégique aide les gouvernements, les bailleurs de fonds et les équipes de mise en œuvre à intégrer les meilleures pratiques de changement social et comportemental (CSC) dans les Plans d’Action Nationaux Budgétisés (PANB) pour la planification familiale et la santé de la reproduction. La liste de contrôle guide les utilisateurs à travers des étapes clés telles que l’analyse de situation, la formulation de stratégies, la budgétisation et la gestion des connaissances, tout en intégrant explicitement le genre et la jeunesse. Ancrée dans les Pratiques à Haut Impact (PHI), elle permet d’évaluer si les activités de création de demande sont techniquement solides et suivies tout au long du cycle de projet. Sans remplacer une évaluation approfondie des capacités en CSC, cet outil pratique garantit que les stratégies de santé maximisent leur potentiel d’impact comportemental durable.

Le checklist CSC pour l’élaboration et l’évaluation du PANB pour la création de demande [EXCEL]

Guide d’utilisation du checklist CSC pour l’élaboration et l’évaluation du PANB pour la création de demande [PDF]

Last modified: July 20, 2026

Language: English, French

Source: Johna Hopkins Center for Communication Programs

Year of Publication: 2023

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Cover page of Discussion Guide on Rabies - Ghana
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Discussion Guide on Rabies

Developed through a multi-sectoral One Health partnership in Ghana, this comprehensive discussion guide serves as a practical toolkit for facilitating structured community dialogues on rabies prevention and control. The resource provides health educators and community workers with clear, step-by-step prompts and standardized messaging to effectively engage both rural and urban audiences. It directly addresses symptoms, transmission pathways, safe animal handling, and post-exposure treatment options while working to dismantle common local misconceptions. Ultimately, this tool is designed to drive responsible pet ownership and timely care-seeking behaviors to support the national goal of eliminating dog-mediated human rabies deaths by 2030.

Last modified: July 15, 2026

Language: English

Source: Johns Hopkins Center for Communication Programs

Year of Publication: 2023

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Cover Page of Community Events Dialogue Guide
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Nigeria Community Engagement Resources and Tools

Breakthrough ACTION implements an integrated social and behavior change program that addresses priority behaviors in five states in Nigeria. Central to this program are health dialogues, compound meetings, and house-to-house visits with referrals as a call to action. Community volunteers, Ward Development Committee members, religious and traditional leaders, and other community members implement these activities.

The project produced a package of resources in English and Hausa to standardize messages about priority health behaviors related to reproductive, maternal, newborn, and child health, nutrition, COVID-19, obstetric fistula, and environmental and personal hygiene. The resources focus on life stages and multiplier and gateway behaviors so that community members leading activities address the right behaviors with the right audience at the right time.

When developing these resources, Breakthrough ACTION considered the health areas, audience literacy levels, and geographic contexts. Social and behavior change practitioners interested in integrated programming at the community level can use the various tools.

Tools for Community Health Volunteers

Integrated Community Mobilization Flipchart

The flipchart is a guide that community health volunteers use for discussions. It addresses the following lifestages:

  • Lifestages 1 and 2: Early pregnancy (first 6 months) and late pregnancy, birth, and the first few weeks after birth [ English | Hausa ]
  • Lifestages 3 and 4: Families with infants and children under five years and all couples of reproductive age (not currently pregnant) [ English | Hausa ]
Gateway and Multiplier Behavior Resources

There are two resources for community dialogues:

  • The Community Events Priority Behavior Picture Guide: A large visual aid used to facilitate discussions during community events [ English | Hausa ]
  • The Community Events Dialogue Guide: A summary of gateway and multiplier behaviors that complements the picture guide [ English | Hausa ]
Community Health Information Booklet

The booklet highlights priority health behaviors and emphasizes the call to action for each behavior [ English | Hausa ]

Last modified: July 15, 2026

Language: English, Hausa

Source: Johns Hopkins Center for Communication Programs

Year of Publication: 2023

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