Working with a Creative Team

The C-Bulletins were developed by C-Change for communication practitioners who develop and adapt SBCC materials and activities for audiences with lower literacy skills. Each bulletin offers practical, how-to assistance and a list of additional resources.

This bulletin shares best practices for working with artists, graphic designers, and other creative professionals when developing social and behavior change communication (SBCC) materials and activities for all audiences, but especially for those with lower literacy skills.

  • What is a creative team and why use one?
  • How is a creative team hired?
  • What needs to be done at different stages in the materials development process?
  • What is the value added of working with a creative team?

Last modified: July 23, 2021

Language: English

Source: C-Change

RESOURCES

Tools

Examples

    mHealth Field Guide for Newborn Health

    This guide that explains how mHealth serves newborn health through referral and tracking of mothers and infants, decision support for CHWs, CHW supervision, scheduling and tracking postpartum and postnatal visits, and teaching and counseling for mothers and families.

    Mobile health, or “mHealth”, addresses the use of mobile and wireless technologies for providing health services and information. Newborn health can be supported by mHealth through referral and tracking of mothers and infants, decision support for CHW, CHW supervision, scheduling and tracking postpartum and postnatal visits, and teaching and counseling for mothers and families, among other uses.

    This guide includes case studies from Afghanistan, India, Malawi and Indonesia which are framed by a review of implementation issues and external resources for guidance.

    In particular, guidance is provided as to how mHealth can be used for newborn heatlh:

    • Referral and Tracking
    • Decision Support for CHW
    • CHW Supervision
    • Scheduling and Tracking Follow Up Visits
    • Teaching and Counseling

    Last modified: July 23, 2021

    Language: English

    RESOURCES

    Tools

    Examples

      Compendium of Gender Scales

      The identification of appropriate gender-related measures is important for developing and evaluating interventions that aim to promote positive health outcomes by addressing the gender norms that function as barriers to health. A scale is a numerical score aggregating multiple indicators believed to reflect an underlying concept. Because there is no single “gold standard” for measuring gender norms, gender attitudes, women’s empowerment, and other aspects of gender, researchers often use multiple measures. Using a single measure is not possible because gender operates in multiple spheres and has many facets.

      When a single measure is preferred, a scale combining several items creates a more valid measure than any single scale item used alone. Scales selected for the compendium have all been tested for their ability to measure gender attitudes and predict behaviors of interest, such as gender-based violence and partner reduction. The scales include those developed by working group participants as well as other scales they identified. The compendium is not exhaustive. It does not encompass all scales appropriate for studying gender and health outcomes, and it does not identify which scale is best for a specific study or evaluation. The scales included are:

      • Couple Communication on Sex Scale
      • Women’s Empowerment Scale
      • Gender Beliefs Scale
      • Gender Equitable Men (GEM) Scale
      • Gender Norm Attitudes Scale
      • Gender Relations Scale
      • Household Decision-Making Scale
      • Sexual Relationship Power Scale

      Last modified: July 23, 2021

      Language: English

      Source: FHI 360

      Year of Publication: 2011

      Guide to Prevention and Control of Covid-19 in Services of Health

      The Coronavirus topic was included in the Guide for the Prevention and Control of Covid-19 in Health Services of the Ministry of Public Health and Social Assistance of Guatemala.

      To facilitate dissemination, a brochure and poster were produced. In addition, workshops were held with staff from the MOH and the municipalities of Nebaj, Chajul, Nebaj and Sacapulas in Quiché.

      Source: Save The Children, Breakthrough ACTION /Johns Hopkins Center for Communication Programs, USAID, The Ministry of Public Health and Social Assistance, Guatemala

      Date of Publication: May 31, 2021

      #infohygiene in Times of Pandemics

      This guidance was developed to remind journalists about getting the facts straight and offers several steps to ensure that the news that they report about a pandemic is accurate.

      Source: Internews

      Date of Publication: May 11, 2021

      Considering Intersectionality in Africa

      This is an entire issue of the journal Agenda (Volume 31, Issue 1) which focuses on intersectionality and gender in Africa.

      The contributions in this issue consider the traction that the concept of intersectionality may have in scholarship in and about Africa. They variously address questions of how to do intersectional research; how intersectionality is lived and subjectively experienced; how intersectionality might inform our understanding of practices of resistance; how context – place and history – informs the identities at stake; how social status, such as marital status and profession, might be important identity categories in African contexts, independent of class; and how to expand an intersectional approach beyond social relations, to include intersections of social power with material resources such as water.

      The various works in this issue are examples of both the durability of the concept, and the possibilities and richness that African perspectives can offer scholarship on intersectionality. We are optimistic that future calls for contributions in this area will elicit inputs from a wider range of African contexts.

      Source: Agenda

      Date of Publication: April 7, 2021

      Guide for the Preparation of a Risk Communication Strategy for COVID-19 Vaccines: A Resource for the Countries of the Americas

      This document was created to facilitate the preparation of a risk communication and community engagement strategy for vaccination against COVID-19.

      Its goal is to help to strengthen the communication and planning capacities of the ministries or secretariats of health and other agencies in charge of communicating about new COVID-19 vaccines in the Americas.

      It also includes a matrix for the preparation of a risk communication strategy for COVID-19 vaccines.

      Source: PAHO

      Date of Publication: March 18, 2021

      Gender and its Intersectionality: Guidelines for Programming and Engagement in Governance

      The Commonwealth Foundation sets policy guidelines for all countries within the British Commonwealth. This document provides an understanding of intersectionality and its application to the Foundation’s focus in supporting people’s participation in governance.

      It offers key questions for the Foundation to consider when planning a project, and offers guidance in developing policy and practices.

      Source: Commonwealth Foundation

      Date of Publication: March 15, 2021

      Innovation Brief: The Importance of Segmentation and Tailoring Messages to Constructively Engage Men and Boys in Voluntary Family Planning

      Segmentation is a common approach used by marketers to identify population sub-groups based on common characteristics to identify target audiences.

      This approach is also used to tailor interventions and messaging around specific attitudes or behaviors. Transform/PHARE adapted traditional segmentation to prioritize those population segments most likely to change their behaviors and designed interventions tailored to their specific needs, behaviors and attitudes.

      In Cote d’Ivoire and Niger, PHARE used segmentation to prioritize target audiences and develop effective FP interventions to increase voluntary FP uptake.

      Source: Population Services International

      Date of Publication: March 1, 2021

      Innovation Brief: Applying the Human-Centered Design Approach

      Youth face many obstacles in accessing contraceptive products and services, often more than married or older individuals. These include, for example, lower access to voluntary family planning and reproductive health services, and provider bias and social norms.

      Successfully breaking down these barriers requires a deep understanding of the issues that female and male youth face—and actively involving them in the solutions. Human-centered design (HCD) is one strategy for engaging youth and facilitating best practices in offering contraceptive services.

      Evidence suggests that individual and community-level participation and engagement leads to more sustainable and stronger outcomes. The purpose of this brief is to describe how PHARE applied the HCD approach to address demand and access barriers to contraceptive products and services among youth in Benin, Burkina Faso, Côte d’Ivoire, and Niger.

      Source: Population Services International

      Date of Publication: March 1, 2021