Pata Tohara (“Get Circumcised!”) Radio Spots

In 2011, the Tanzania Communication and Capacity Project, TCCP), along with JHPIEGO, designed a campaign to increase the rate of voluntary male medical circumcision (VMMC).

The project aimed at sharing the following messages about VMMC:

  • Relative advantage – why it is better than not being circumcised
  • Compatibility – how VMMC fits with the lifestyles of each target audience, and is appropriate for both younger and older men
  • Complexity – that VMMC is easy and safe

TCCP developed a new “age-aware” communication strategy that divided the primary target audience into two groups: one for boys and young men aged 10-19 years, and another for men age 20-34.

The chosen creative concept focused on a call to action – Pata Tohara (“Get Circumcised”), and highlighted the key benefits found to be most appealing to target audience members: circumcision provides protection and enhances

cleanliness.

These radio spots were produced as part of the campaign.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: October 22, 2021

Meena Comic Books and Videos

Meena is a cartoon character from South Asia, a spirited, nine-year-old girl who braves the world – whether in her efforts to go to school or in fighting the stigma surrounding HIV/AIDS in her village. Meena is widely recognised and appreciated in most South Asian countries, and is a successful advocacy and teaching tool for girls’ and children’s rights. The Meena figure has achieved popularity as she tackles the key issues affecting children, and the threats to the rights of millions of girls in South Asia.

UNICEF developed the Meena Communication Initiative (MCI) and it was launched in September 1998 as a mass communication project aimed at changing perceptions and behaviour that hamper the survival, protection and development of girls in South Asia. The stories revolve around the adventures of Meena, her brother Raju, her pet parrot Mithu, and members of her family and village community, and cover issues such as education, health, gender equity, freedom from exploitation and abuse.

The Meena Communication Package consists of:

• Comic books

• Animated films

• Posters

• Discussion and teachers’ guides

• Radio series (produced in collaboration with BBC world service)

Source: UNICEF

Date of Publication: September 30, 2021

‘Protecting You, Protecting Us’ COVID-19 Campaign Materials, Guyana

Breakthrough ACTION Guyana’s ‘Protecting you, Protecting us’ COVID-19 campaign produced a set of materials to inform the public about protection from the virus and to bring to their attention other issues regarding COVID-19.

The materials include:

Radio Spots

TV Spots

  • Physical Distancing – addresses a common COVID-19 myth in Guyana that drinking wine can prevent COVID-19, and it also covers physical distancing. Includes Spanish subtitles
  • Wearing Masks – emphasizes wearing masks in public. It includes Spanish subtitles
  • Handwashing – promotes hand washing. It includes Spnaish substitiles

Posters

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Date of Publication: August 9, 2021

Nebaj Radio and Video Spots/ Programs Radial y Video Nebaj

These radio programs were created in Ixil and Spanish languages and covered various topics regarding protection from COVID-19.

Attached is also the details of programming and the scripts of the programs.

RADIO SPOTS

Ixil

Spanish

VIDEO SPOTS

Source: Breakthrough ACTION / Johns Hopkins Center for Communication Programs

Date of Publication: June 3, 2021

BIDA Solusyon sa COVID-19 Campaign Materials

BIDA Solusyon sa COVID-19 campaign is a nationwide campaign that simplifies the citizen’s tasks into 4 letters — BIDA (hero), and encourages them to take an active role in the fight against a common enemy: COVID-19 (the “contrabida”).

The campaign encourages people to #BIDASolusyon (Be The Solution) by following 4 BIDA behaviors:

  • B – Bawal walang mask (Don’t go out without a mask)
  • I – I-sanitize ang mga kamay, iwas hawak sa mga bagay (Sanitize your hand, avoid touching things)
  • D – Dumistansya ng isang metro (Keep your distance of 1 meter)
  • A – Alamin ang totoong impormasyon (Know the right information)

The campaign materials include TV commercial, radio commercial, print materials such as posters, billboards, signages, and decals, newspaper ads, social media cards, broadcaster’s manual, and hygiene kit. The hygiene kit has bath soap, laundry soap, fabric mask, toothbrush, toothpaste, sanitary napkin, shampoo, nail cutter, dishwashing liquid, and BIDA kit bag with BIDA, DOH, and USAID logos.

This campaign was developed and implemented through the collaboration of USAID Philippines, Breakthrough ACTION team, and Department of Health, and in partnership with other public and private partners.

It is a multimedia campaign to maximize reach and enable behavior.

For implementation purposes, there are the following:

The following materials are included in the campaign:

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Date of Publication: March 16, 2021