Spot vidéo-sensibilisation sur la COVID-19

Dans le cadre de la lutte contre la COVID-19, Breakthrough ACTION Côte d’Ivoire a développé des spots en français et quatre langues locales pour sensibiliser les populations. Les quatre thèmes abordés sont :


Raising COVID-19 Awareness – Video Spots

As part of the fight against COVID-19, Breakthrough ACTION Côte d’Ivoire has developed spots in French and four local languages to raise awareness. The four themes addressed are:

Source: Johns Hopkins Center for Communication Programs

Date of Publication: February 28, 2023

Green Star – FP Radio Spots

These radio spots were part of a comprehensive family planning promotion campaign.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: October 26, 2021

Pata Tohara (“Get Circumcised!”) Radio Spots

In 2011, the Tanzania Communication and Capacity Project, TCCP), along with JHPIEGO, designed a campaign to increase the rate of voluntary male medical circumcision (VMMC).

The project aimed at sharing the following messages about VMMC:

  • Relative advantage – why it is better than not being circumcised
  • Compatibility – how VMMC fits with the lifestyles of each target audience, and is appropriate for both younger and older men
  • Complexity – that VMMC is easy and safe

TCCP developed a new “age-aware” communication strategy that divided the primary target audience into two groups: one for boys and young men aged 10-19 years, and another for men age 20-34.

The chosen creative concept focused on a call to action – Pata Tohara (“Get Circumcised”), and highlighted the key benefits found to be most appealing to target audience members: circumcision provides protection and enhances

cleanliness.

These radio spots were produced as part of the campaign.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: October 22, 2021

Meena Comic Books and Videos

Meena is a cartoon character from South Asia, a spirited, nine-year-old girl who braves the world – whether in her efforts to go to school or in fighting the stigma surrounding HIV/AIDS in her village. Meena is widely recognised and appreciated in most South Asian countries, and is a successful advocacy and teaching tool for girls’ and children’s rights. The Meena figure has achieved popularity as she tackles the key issues affecting children, and the threats to the rights of millions of girls in South Asia.

UNICEF developed the Meena Communication Initiative (MCI) and it was launched in September 1998 as a mass communication project aimed at changing perceptions and behaviour that hamper the survival, protection and development of girls in South Asia. The stories revolve around the adventures of Meena, her brother Raju, her pet parrot Mithu, and members of her family and village community, and cover issues such as education, health, gender equity, freedom from exploitation and abuse.

The Meena Communication Package consists of:

• Comic books

• Animated films

• Posters

• Discussion and teachers’ guides

• Radio series (produced in collaboration with BBC world service)

Source: UNICEF

Date of Publication: September 30, 2021

COVID Radio Dramas

This set of radio dramas was produced in Kiswahili for use in Sub-Saharan Africa.

Source: Management Systems International

Date of Publication: September 16, 2021

Radio Spot on Safety while Travelling

This radio spot describes the possible risks involved with traveling during the COVID-19 pandemic.

Source: Management Systems International

Date of Publication: August 12, 2021

‘Protecting You, Protecting Us’ COVID-19 Campaign Materials, Guyana

Breakthrough ACTION Guyana’s ‘Protecting you, Protecting us’ COVID-19 campaign produced a set of materials to inform the public about protection from the virus and to bring to their attention other issues regarding COVID-19.

The materials include:

Radio Spots

TV Spots

  • Physical Distancing – addresses a common COVID-19 myth in Guyana that drinking wine can prevent COVID-19, and it also covers physical distancing. Includes Spanish subtitles
  • Wearing Masks – emphasizes wearing masks in public. It includes Spanish subtitles
  • Handwashing – promotes hand washing. It includes Spnaish substitiles

Posters

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Date of Publication: August 9, 2021

Lassa Fever Campaign, Nigeria

These materials were developed to create awareness on modes of transmission, symptoms and how to access care.

Jingles

Posters

These 10 posters are available in English, Yoruba, Pidgin, Hausa and Igbo

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Date of Publication: July 15, 2021

Nebaj Radio and Video Spots/ Programs Radial y Video Nebaj

These radio programs were created in Ixil and Spanish languages and covered various topics regarding protection from COVID-19.

Attached is also the details of programming and the scripts of the programs.

RADIO SPOTS

Ixil

Spanish

VIDEO SPOTS

Source: Breakthrough ACTION / Johns Hopkins Center for Communication Programs

Date of Publication: June 3, 2021