Language: Nepali

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Ashal Logne (Good Husband) Video on Safe Motherhood

The Nepal Family Health Program (NFHP-I) was a six-year (2002-2007) bilateral activity of United States Agency for International Development, Nepal (USAID/N) with the Government of Nepal. Its overall goal was to support the Government’s long-term goal of reducing fertility and under-five mortality within the context of the National Health Policy and Second Long-Term Health Plan 1997-2017.

Under the MNH project, a TV drama called “Ashal Logne” (Good Husband), a television drama was developed and produced by the famous artistic duo, Madan Krishna Shrestha and Hari Bansha Acharya (MAHA) to reiterate and reinforce the messages put out by SUMATA campaign on support and participation of mother in laws and husbands during pregnancy, delivery and postnatal periods. The drama also draws attention to messages on birth preparedness and complications readiness.

Ashal Logne was further rebroadcast and integrated into the local cable TV network of the 17 NFHP CPDs. The product had been very popular and received an overwhelming responses from the audiences, as a result, the products were aired free of cost through sponsorship program by various private TV channels such as Kantipur TV, Channel 1, A1, Nepal I channel and Image TV.

In the story, Gauri and Lalita are neighbors, Gauri leads a life of hardship and finds support and friendship with Lalita. “Ashal Logne” illustrates that this is not enough to sustain a happy and healthy life for a women, unless she gets support and care from her mother in law and her husband. This point is verified when Lalita who is taken care of by her family, especially during her pregnancy gives birth to a healthy baby. While Gauri, who has never received support nor been taken care of by her family continues to have miscarriages. Unfortunately, her family does not realize that, if only she was also taken better care of during her pregnancy she too could have given birth to a healthy baby.

Through these chains of event, the drama demonstrates how necessary a mother in laws and a husband’s involvements are in a women’s life, especially during her pregnancy, delivery and postnatal periods. It also shows how necessary it is to be prepared for birth and be ready for complications.

The English sub-titled version of this video can be found at the following links:

Source: Johns Hopkins Bloomberg School of Public Health/ Center for Communication Programs

Date of Publication: March 25, 2019

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Bhanchhin Aama Radio Discussion Group Comic Book

These comic books are pictorial discussion guides for groups that directly link to the Bhanchhin Aama (‘Mother Knows Best’) radio program weekly radio drama and reinfoce the Suaahara program’s integrated nutrition messages and model behaviors. Each week, the radio programs’ characters, issues and messages are discussed at the community level in radio discussion groups that are facilitated by social mobilizers and the groups from existing groups whose members are all from marginalized groups.

The Bhanchhin Aama entertainment education radio program consists of two weekly programs. One is a 30-minute magazine-format (variety style) program which includes drama, vox pop, quiz and inspirational real stories. The second is a weekly program called “Hello Bhanchhin Aama” which is a recorded live call-in program where the trusted character of Bhancchin Aama answers real questions posed by the audience or helps them find the answers from experts.

Suaahara developed and broadcasts three separate programs in order to reach specific audiences and therefore there are three separate comic books.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

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Bhanchhin Aama Radio Discussion Group Comic Book Phase-III

Suaahara was a five year (2011-2016) project funded by USAID aimed to improve the nutritional status of women and children in 41 districts of Nepal. The project focused on improving health and nutrition behaviors at the household level through promotion of Essential Nutrition and Hygiene Actions (EN/HA), particularly Maternal, Infant and Young Child Nutrition (MIYCN), and addressing other determinants of under-nutrition, such as availability of and access to food, hygiene, quality of health care, child spacing and socio-cultural factors including gender and marginalization.

Suaahara was implemented by a consortium of partner organizations led by Save the Children.

The SBCC strategy established an internal quality materials review and production system to ensure that all partners in the consortium had mutually reinforcing, quality materials developed, pretested, produced and disseminated to the end user.

Bhanchhin Aama Radio Discussion Group Comic Book Phase-III

These comic books are pictorial discussion guides for Citizen Awareness Center groups that directly link to the Bhanchhin Aama (‘Mother Knows Best’) weekly radio drama and reinforce the Suaahara program’s integrated nutrition messages and model behaviors. Each week, the radio programs’ characters, issues and messages are discussed at the community level in radio discussion groups that are facilitated by Social Mobilizers and the Citizen Awareness Center groups from existing groups whose members are all from marginalized groups.

The Bhanchhin Aama entertainment education 39 episode radio program consists of two weekly programs. One is a 30-minute magazine-format (variety style) program which includes drama, vox pop, quiz and inspirational real stories. The second is a weekly program called “Hello Bhanchhin Aama” which is a recorded live call-in program where the trusted character of Bhanchhin Aama answers real questions posed by the audience or helps them find the answers from experts.

Suaahara developed and broadcasts three separate programs (Nepali, Awadhi and Doteli languages) in order to reach specific audiences and therefore there are three separate Comic Books – Nepali, Awadhi and Doteli languages.

Source: Johns Hopkins Bloomberg School of Public Health/ Center for Communication Programs

Date of Publication: March 25, 2019

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Bhanchhin Aama Radio Program Brochure

Suaahara was a five year (2011-2016) project funded by USAID aimed to improve the nutritional status of women and children in 41 districts of Nepal. The project focused on improving health and nutrition behaviors at the household level through promotion of Essential Nutrition and Hygiene Actions (EN/HA), particularly Maternal, Infant and Young Child Nutrition (MIYCN), and addressing other determinants of under-nutrition, such as availability of and access to food, hygiene, quality of health care, child spacing and socio-cultural factors including gender and marginalization.

Suaahara was implemented by a consortium of partner organizations led by Save the Children. Suaahara developed and implemented the integrated Bhanchhin Aama (“Mother knows best”) cohesive platform which linked varied messages and reinforced recommended actions through a wide array of channels including mass media (radio programs, radio spots and billboards), print, and social mobilization.

To create awareness about the “Bhanchhin Aama Radio Program” within the audiences of the general public, stakeholders, implementing partners, donors and the government Suaahara/SBCC team developed this brochure.

Bhanchhin Aama Phase-I, Phase-II and Phase-III radio programs were launched in November 30, 2013, July 12, 2014 and August 1, 2015 respectively. These radio programs and support materials and activities contributed to the overall goals of the National Maternal Newborn Child Health Communication Strategy 2011-2016, developed under the leadership of the National Health Education Information and Communication Center (NHEICC). The programs were research- and theory- based and developed using a participatory, interactive approach. A central focus was be to strengthen self-efficacy to make positive nutrition, agriculture and hygiene choices.

Source: Johns Hopkins Bloomberg School of Public Health/ Center for Communication Programs

Date of Publication: March 25, 2019

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Bhanchhin Aama Radio Program Promotion Materials

Suaahara was a five year (2011-2016) project funded by USAID aimed to improve the nutritional status of women and children in 41 districts of Nepal. The project focused on improving health and nutrition behaviors at the household level through promotion of Essential Nutrition and Hygiene Actions (EN/HA), particularly Maternal, Infant and Young Child Nutrition (MIYCN), and addressing other determinants of under-nutrition, such as availability of and access to food, hygiene, quality of health care, child spacing and socio-cultural factors including gender and marginalization.

Suaahara was implemented by a consortium of partner organizations led by Save the Children.

The SBCC strategy established an internal quality materials review and production system to ensure that all partners in the consortium had mutually reinforcing, quality materials developed, pretested, produced and disseminated to the end user.

Bhanchhin Aama radio programs were promoted through radio spots and community activities such as food demonstration, PHC/ORC, Home visits, key life events, FCHV meetings, Citizen Awareness Center, Homestead Food Production Beneficiaries meetings and Ward Citizen Forums. Besides, to encourage participants and audiences, various promotional materials included Note copy and pens, T-shirts, Cap, Key ring, Torch light, Bag, Flyers etc.

These promotional materials are for Citizen Awareness Center groups and audiences that directly link to the Bhanchhin Aama (‘Mother Knows Best’) radio program weekly radio drama and reinforce the Suaahara program’s integrated nutrition messages and model behaviors. In the weekly radio program there was also a quiz program and asked audiences a question. Thru lucky draw, among the audiences who gave correct answers in the quiz program are given prizes as token of love among some of these materials.

These materials were produced in three languages (Nepali, Awadhi and Doteli) in order to reach specific audiences.

Source: Johns Hopkins Bloomberg School of Public Health/ Center for Communication Programs

Date of Publication: March 25, 2019

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Color Pass Game

Suaahara was a five year (2011-2016) project funded by USAID aimed to improve the nutritional status of women and children in 41 districts of Nepal. The project focused on improving health and nutrition behaviors at the household level through promotion of Essential Nutrition and Hygiene Actions (EN/HA), particularly Maternal, Infant and Young Child Nutrition (MIYCN), and addressing other determinants of under-nutrition, such as availability of and access to food, hygiene, quality of health care, child spacing and socio-cultural factors including gender and marginalization.

Suaahara was implemented by a consortium of partner organizations led by Save the Children.

Technical direction to Suaahara on Social and Behavior Change Communication (SBCC) was provided by the Johns Hopkins School of Public Health (JHU/CCP) SBCC team. The team supported the Suaahara partners and Nepal government to develop a research-based SBCC Strategy and then to implement innovative behavior change interventions at the family, community and national levels under a national unifying theme Bhanchhin Aama Campaign. Results show that these activities had measured impact on increasing knowledge, improving attitudes and behavior for nutrition among 1000 days families.

Integrated (Unifying Theme-Bhanchhin Aama) Campaign: Suaahara developed and implemented the integrated Bhanchhin Aama (“Mother knows best”) cohesive platform which linked varied messages and reinforced recommended actions through a wide array of channels including mass media (radio programs, radio spots and billboards), print, and social mobilization. The platform involved multiple sectors (nutrition, agriculture, WASH, health service promotion, family planning), linked Suaahara partners, government and others, and had multiple messages for every target audience (pregnant women, husbands, newly married women, mothers-in-law, etc.).

The SBCC strategy established an internal quality materials review and production system to ensure that all partners in the consortium had mutually reinforcing, quality materials developed, pretested, produced and disseminated to the end user.

Color Pass Game

Suaahara developed and produced Color Pass Game on the content Hygiene and Sanitation and importance of growing and consumption of Dietary diversity food targeting to Child Club members and students.

Source: Johns Hopkins Bloomberg School of Public Health/ Center for Communication Programs

Date of Publication: March 25, 2019

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Complementary Feeding Wheel

The complementary feeding wheel is an interpersonal communication tool designed for low literate community mobilizers to talk to family members about how to feed their child.

The wheel spins to three settings where the display window shared information related to a specific age range. The age specific information is how much to feed a child and encourages diversity and appropriate food consistency.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

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Condom Negotiation Wheel Game

This is condom negotiation wheel game from the Saath-Saath Project. Its purpose is to disseminate messages regarding correct and consistent condom use. In addition, it is designed to build condom use negotiation skills among female sex workers visiting drop-in centers and reached through outreach sessions.

Source: USAID

Date of Publication: March 25, 2019

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Discussion Cards (Hill, Mountain, Terai)

Suaahara was a five year (2011-2016) project funded by USAID aimed to improve the nutritional status of women and children in 41 districts of Nepal. The project focused on improving health and nutrition behaviors at the household level through promotion of Essential Nutrition and Hygiene Actions (EN/HA), particularly Maternal, Infant and Young Child Nutrition (MIYCN), and addressing other determinants of under-nutrition, such as availability of and access to food, hygiene, quality of health care, child spacing and socio-cultural factors including gender and marginalization.

Integrated (Unifying Theme-Bhanchhin Aama) Campaign: Suaahara developed and implemented the integrated Bhanchhin Aama (“Mother knows best”) cohesive platform which linked varied messages and reinforced recommended actions through a wide array of channels including mass media (radio programs, radio spots and billboards), print, and social mobilization. The platform involved multiple sectors (nutrition, agriculture, WASH, health service promotion, family planning), linked Suaahara partners, government and others, and had multiple messages for every target audience (pregnant women, husbands, newly married women, mothers-in-law, etc.).

The SBCC strategy established an internal quality materials review and production system to ensure that all partners in the consortium had mutually reinforcing, quality materials developed, pretested, produced and disseminated to the end user.

Discussion Cards (Hill, Mountain, Terai)

These discussion cards were developed to support community mobilizers in creating interactive discussion on the intended 6 key health behavior actions and its barriers on Maternal nutrition, Exclusive breast-feeding, complementing feeding, sick child feeding, hand washing and birth spacing. Other objective of this card to stimulate thinking and increase intention to practice the intended behaviors.

Target Audience- Community Mobilizers (FCHV, Community Mobilizers) from 3 ecological regions – High Hill (Mountain), Hill and Terai.

Key Messages were included in this discussion cards:

  1. Extra food for pregnant women and lactating mother
  2. Exclusive breast-feeding
  3. Animal source food, orange fleshed foods and greens in complimentary food
  4. Food for Sick child
  5. Birth spacing
  6. Hand washing with soap and water at critical times

These discussion cards were distributed to each of the Community Mobilizers (FCHV, Community Mobilizers) during Essential Nutrition/Hygiene Action training, household counseling and group meetings in all Suaahara implementing 41 districts.

Source: Johns Hopkins Bloomberg School of Public Health/ Center for Communication Programs

Date of Publication: March 25, 2019

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