Democratic Republic of Congo National Malaria Communication Plan

Ce Plan stratégique de communication pour le changement social et comportemental (CCSC) en République démocratique du Congo (RDC) pour la période 2017 – 2020 vient en appui au Plan stratégique national de lutte contre le paludisme 2016 – 2020. Ce plan est porteur de tous les espoirs, d’autant plus qu’il est élaboré au moment où l’Alliance des leaders africains contre la malaria (ALMA) vient de décerner à la RDC le prix d’excellence pour la lutte contre le paludisme. La remise de ce prix a eu lieu le lundi 30 janvier 2017 dans la salle polyvalente du Centre de conférences de l’Union africaine à Addis-Abeba, en marge du 28ième Sommet de l’Union africaine (UA). Ce prix a couronné des efforts consentis pour réduire sensiblement l’incidence du paludisme et le taux de mortalité de plus de 40% entre 2010 et 2015.

En effet, les acteurs impliqués dans la lutte contre le paludisme en RDC et leurs partenaires d’appui technique et financier se sont résolument engagés pendant cette période dans d’intenses activités de distribution des intrants de prévention et de prise en charge, notamment des moustiquaires imprégnées d’insecticide à longue durée d’action (MILD) et des médicaments, ainsi que dans des campagnes de sensibilisation. Il n’y a donc pas de raison de baisser les bras, mais au contraire de poursuivre sur cette lancée afin de répondre positivement au vœu exprimé par l’ancien Président nigérian, Son Excellence Olusegun Obasanjo, hôte du Sommet africain d’Abuja de 2000 sur le projet « Faire reculer le paludisme » (FRP), contenu dans son propos : « Aujourd’hui, nous avons commencé à écrire le dernier chapitre de l’histoire du paludisme. Nous avons suscité les espoirs et les attentes de nos populations – nous ne devons pas les laisser tomber. Nous ne pouvons pas les laisser tomber. Puisse le paludisme être bouté hors d’Afrique et le développement s’étendre à tous les pays africains ».

Le rêve des communicateurs congolais est donc celui d’asseoir la vision du Programme national de lutte contre le paludisme (PNLP) contenue dans le Plan stratégique national (PSN) 2016-2020, à savoir ‘’un Congo sans paludisme’’, dont l’atteinte passe nécessairement et sûrement par l’application ou la traduction, dans les faits et sur le terrain, de différentes stratégies de communication détaillées dans ce plan. Notre souhait est que l’on puisse observer, d’ici 2020 en RDC, une nation disposant d’une masse critique de communicateurs formés en techniques de communication dans la lutte antipaludique et dotés d’un matériel pédagogique adapté et des ressources suffisantes pour exécuter ce plan de communication. Cela, afin que, par une forte exposition de la population aux messages, d’une part, la majorité de la population acquière les connaissances sur le paludisme, se prémunisse par le traitement préventif intermittent (TPI) chez la femme enceinte, assainisse son milieu et utilise la MILD dans son ménage, d’autre part, que la population fréquente le centre de santé

(CS) dès l’apparition de la fièvre, recherche à temps le diagnostic précoce et une prise en charge (PEC) correcte selon les directives nationales.

Telle est l’ambition de ce plan stratégique de communication qui vise à matérialiser le thème de la célébration des Journées mondiales du paludisme (JMP) de 2013 à 2015, à savoir, « investir dans l’avenir : vaincre le paludisme », thème pour lequel l’OMS fait observer que « des avancées déjà obtenues sont encourageantes mais demeurent fragiles et, par conséquent, des efforts d’investissement dans la malaria doivent être soutenus et prolongés grâce à une conjugaison des volontés politiques nationale et internationale ».

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

Gender Mainstreaming Strategy (2015-2020)

This strategy reflects USAID Zambia Community HIV Prevention Project’s (USAID-Z-CHPP) team and sub-partners’ understanding of gender-related barriers and consequences for HIV prevention.

USAID Z-CHPP prioritizes gender equity and gender equality as a critical dimension to its strategy for HIV prevention in Zambia. The project recognizes that tackling gender norms and inequities in Zambia is not just essential to achieving optimal health for women and girls, but is, in fact, essential for reducing HIV risk and will significantly contribute to optimal health outcomes for all Zambians.

The strategy centers on an innovative, gender-transformative approach to overcoming the gender constraints that hinder the prevention of the spread of HIV among women, men, girls, and boys. The approach translates gender and development concepts into practice and develops creative means to understand and influence the way social norms and relations, as well as the power, interdependencies, and inequalities associated with them, affect women, men, girls, and boys across the project sites.

Source: Pact Zambia, Plan International Zambia

Date of Publication: March 25, 2019

Jharkhand BCC Strategy

Developed as a result of extensive research and meetings, discussions and workshops with stakeholders, partners, and beneficiaries, this strategy provides a framework for information, education and communication (IEC), social and behavior change communication (SBCC), and interpersonal communication (IPC). These elements work together to facilitate social, behavioral, and normative changes related to maternal, child, and adolescent health, family planning, and reproductive health in Jharkhand state, India.

Source: Jharkhand Health Society, Futures Group, Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

Liberia Ebola Response Strategic Communication Guide

This is a template for a strategic communication plan for an Ebola outbreak, specifically for Liberia.

Some objectives of this plan are to support adoption of protective measures, increase self-efficacy among the population, engage key partners, and build health literacy.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

Liberia Malaria Communication Strategy 2016-2020

The fourth Liberia National Malaria Strategic Plan (NSP) for 2016–2020 addresses the need to scale-up malaria control and prevention activities to build on gains made under the Millennium Development Goals and to continue making progress under the new Sustainable Development Goals (SDG). This new NSP addresses gaps observed in the implementation of the 2010–2015 Strategy and puts forth a more detailed budgeted strategy dealing with the malaria situation in Liberia by these target dates. Given the lessons learned from negative effect of the Ebola Virus Disease (EVD) on malaria programming, the NSP includes a plan to ensure malaria control activities are able to continue with minimal disruptions in the event of an emergency.

The objectives and activities set out in this document reflect the priorities and goals of World Health Organization (WHO), the Roll Back Malaria Partnership (RBM), and the President’s Malaria Initiative (PMI). Best practices and successes from other African countries will also inform the scale-up of future malaria control and prevention measures, from the health facility down to the community level. In addition, a new focus on private sector involvement will increase broader coverage of health-care delivery in Liberia.

This revised Malaria Communication Strategy takes current knowledge, beliefs, and practices into account to better contribute to the overall goal of halving malaria cases and deaths by 2020. The strategy seeks to facilitate the achievement of the following National Strategic Plan 2016–2020 objectives:

  1. To increase access to prompt diagnosis and effective treatment targeting 85% of population by 2020.
  2. To ensure that 80% of the population are protected by malaria preventive measures by 2020.
  3. To increase the proportion of the population who practice malaria preventive measures from 40% to 85% and sustain knowledge at 98% by the end of 2020.

Source: Liberia National Malaria Control Program

Date of Publication: March 25, 2019

SBCC Strategy and Implementation Guide [Guatemala]

This guide and strategy was designed for the Western Highlands of Guatemala provides a general framework for communication that supports the implementation of the SBCC Strategy (implemented in 2011) by the Ministries of Health and Education, which encompasses nutrition, family planning, maternal and child health, and HIV. The Implementation Guide aims to facilitate systematic coordination of the Strategy at all levels by SBCC planners and the integration of health interventions using the life stage approach in homes and communities (young parents, mature families, children 6-13, and adolescents) as an organizing principle.

The overall purpose of the Implementation Guide is to ensure the coordination and synergy of SBCC in nutrition, maternal and child health, family planning, and HIV, ensuring that interventions are consistent and define a common measure of success. A convergence approach integrates USAID/Health and Education Office’s key health areas–nutrition, maternal child health, reproductive health, HIV–as they apply to people in each lifestage. The convergence approach is based on three principles–that the families and communities are the drivers of their health; that the SBCC strategy addresses environmental and structural issues, and that the systems in place to support healthy outcomes are strengthened. The implementation guide was extensively field tested by C-Change and is used in 30 municipalities in the Guatemalan Highlands.

The English and Spanish versions of the Strategy and Implementation Guide are combined in the PDF attached.

Source: FHI 360

Date of Publication: March 25, 2019

Malawi Malaria Communication Strategy 2015-2020

This communication strategy targets specific barriers to malaria treatment-seeking and net use, and seeks to address or remove them for the purpose of increasing LLIN use, IPTp and prompt malaria treatment to 80% from the current baseline.

The primary audiences focused on are 1) heads of household (HH), 2) women of childbearing age, 3) adult patients and 4) caretakers of sick children. Secondary and tertiary audiences include husbands and other men in the community, older women in HHs, community leaders, health workers and relevant government departments. The strategy employs a socioecological model that recognizes that behavior change happens within the context of the interrelatedness of the individual, family, community and the wider societal environment.

Source: SSDI-Communication

Date of Publication: March 25, 2019

Malawi National Health Communication Strategy, 2015-2020

The overarching theme of the National Health Communication Strategy (NHCS) is Moyo ndi Mpamba: Usamalireni! (Life is Precious: Take Care of it ). The NHCS is anchored in the Social Ecological Model of Communication and selected behavior change theories.

Utilizing the Life Stages Approach, it promotes healthy choices at critical junctures in life based on what is most important and meaningful to people at those times. The ultimate aim of the National Health Communication Strategy is not only to reduce mortality and morbidity rates but also to build a nation of individuals who have the knowledge, skills and motivation to make healthy choices and strengthen the health and well-being of communities across the country.

The NHCS has adopted the Moyo ndi Mpamba: Usamalireni theme with its focus on wellness, not merely the absence of disease, as the primary unifying concept. It makes use of all

available communication channels—mass media, traditional media, mobile phones,social media, community mobilization and interpersonal communication.

Source: SSDI-Communication

Date of Publication: March 25, 2019

Mobilising Communities for Action on Health and Social Change – Community Mobilisation Strategy

This is a strategy for community mobilization as part of the Moyo ndi Mpbamba project in Malawi. It includes a description of how the project provided capacity strengthening support to Community Action Groups (CAGs) which were comprised of community health volunteers.

The project supported the establishment of 557 CAGs, with a membership of 8,000 CAG members, and provided them with 356 technical supportive supervisory visits. CAGs reached 2,357,470 people at community meetings through drama performances, poems, songs and with integrated messages on six health topics, and 678,924 households with health messages delivered with the support of the Family Health Booklet and Community Health Workers’ Flipchart. Over 50 Traditional Authorities and 557 Group Village Headmen engaged in community mobilization.

Source: SSDI-Communication

Date of Publication: March 25, 2019