Let’s Discuss

This is a manual for a kit which includes a CD, DVD and guide to support group discussion among Tanzanian youth and/or adults around HIV and AIDS.

Specifically, it focuses on issues related to adult-child communication, cross-generational sex, stigma and discrimination, and faithfulness. The kit provides a collection of songs, dramas, discussion questions, and participatory activities that encourage young people and adults to discuss HIV and AIDS and identify ways to protect themselves and their communities against infection. Although the guide can be used as a stand-alone tool, the materials from the larger kit are meant to make discussions more lively and entertaining. Each item in the kit is designed to promote personal reflection and group discussion on how to apply what is learned in the participants’ own lives.

This package or materials is meant to compliment existing life skills and group education interventions and can be integrated into new or ongoing activities. The kit covers the topics of: 1. alcohol misuse and risk-taking, 2. adult-child communication, 3. cross-generational sex, 4. stigma and discrimination, and 5. faithfulness.

Source: Johns Hopkins University Center for Communication Programs, FHI 360, ICF International, WellShare International

Date of Publication: March 25, 2019

Not Every Fever is Malaria – Radio Spots, Phase II

This SBCC campaign in Tanzania was aimed at teaching parents and service providers that it is not correct to treat every child with a fever with malaria treatment, making the assumption that having a fever means that the patient has malaria. The campaign was aimed at educating the general public and the health community.

These radio spots are aimed at the community, explaining how to handle family members with fever.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

Pata Tohara (“Get Circumcised”) Novelty Items, Billboard

In 2011, the Tanzania Communication and Capacity Project, TCCP), along with JHPIEGO, designed a campaign to increase the rate of voluntary male medical circumcision (VMMC).

The project aimed at sharing the following messages about VMMC:

  • Relative advantage – why it is better than not beingvcircumcised
  • Compatibility – how VMMC fits with the lifestyles of each target audience, and is appropriate for both younger and older men
  • Complexity – that VMMC is easy and safe

TCCP developed a new “age-aware” communication strategy that divided the primary target audience into two groups: one for boys and young men aged 10-19 years, and another for men age 20-34.

The chosen creative concept focused on a call to action – Pata Tohara (“Get Circumcised”), and highlighted the key benefits found to be most appealing to target audience members: circumcision provides protection and enhances

cleanliness.

The attached signs, billboard, logo, and sticker were produced as part of the campaign.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

Pata Tohara (“Get Circumcised!”) Pamphlets

In 2011, the Tanzania Communication and Capacity Project, TCCP), along with JHPIEGO, designed a campaign to increase the rate of voluntary male medical circumcision (VMMC).

The project aimed at sharing the following messages about VMMC:

  • Relative advantage – why it is better than not beingvcircumcised
  • Compatibility – how VMMC fits with the lifestyles of each target audience, and is appropriate for both younger and older men
  • Complexity – that VMMC is easy and safe

TCCP developed a new “age-aware” communication strategy that divided the primary target audience into two groups: one for boys and young men aged 10-19 years, and another for men age 20-34.

The chosen creative concept focused on a call to action – Pata Tohara (“Get Circumcised”), and highlighted the key benefits found to be most appealing to target audience members: circumcision provides protection and enhances

cleanliness.

The attached pamphlets were produced as part of the campaign.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

Pata Tohara (“Get Circumcised”) Posters

In 2011, the Tanzania Communication and Capacity Project, TCCP), along with JHPIEGO, designed a campaign to increase the rate of voluntary male medical circumcision (VMMC).

The project aimed at sharing the following messages about VMMC:

  • Relative advantage – why it is better than not beingvcircumcised
  • Compatibility – how VMMC fits with the lifestyles of each target audience, and is appropriate for both younger and older men
  • Complexity – that VMMC is easy and safe

TCCP developed a new “age-aware” communication strategy that divided the primary target audience into two groups: one for boys and young men aged 10-19 years, and another for men age 20-34.

The chosen creative concept focused on a call to action – Pata Tohara (“Get Circumcised”), and highlighted the key benefits found to be most appealing to target audience members: circumcision provides protection and enhances

cleanliness.

The attached posters were produced as part of the campaign.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

Radio Jingles for Bilharzia Communication Campaign, Uganda

The Bilharzia Communication Campaign ran in Uganda from 2017-2018. The purpose of the campaign was to raise awareness about Bilharzia, build a sense of vulnerability, and encourage practices to avoid infection.

Part of the campaign involved radio talk shows, radio skits, and jingles. These jingles include a catchy tune about stopping Bilharzia interspersed with spoken instructions about how to prevent it.

Source: Ministry of Health, Uganda

Date of Publication: March 25, 2019

Not Every Fever is Malaria – Radio Spots, Phase I

This SBCC campaign in Tanzania was aimed at teaching parents and service providers that it is not correct to treat every child with a fever with malaria treatment, making the assumption that having a fever means that the patient has malaria. The campaign was aimed at educating the general public and the health community.

These radio spots are aimed at the community, explaining how to handle family members with fever.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

Safari ya Mafanikio (Journey of Success) Resource Kit

These tools guide group discussions and other interactive activities in communities, providing opportunities for interpersonal communication and community dialogue.The Safari ya Mafanikio CRK’s unique and highly participatory methodology applies the principles of effective learning, engaging participants through interactive storytelling, drama, games, metaphors, personal risk assessments, and other innovative activities that inspire solution-seeking behaviors and shift mental models around deeply held cultural values. Activities do not just inform the audience what they should or should not do, but also enable a motivating connection with why they should or should not do it, in a manner effective for literate and non-literate audiences.

The kit contains twelve modules covering a range of topics identified as priorities by the Ministry of Health and Social Welfare. Grounded in an introductory module in which participants create their vision for a healthy future, health modules include HIV prevention; HIV testing and counseling; voluntary medical male circumcision; HIV treatment, adherence, and support; tuberculosis; maternal, newborn, and child health; elimination of mother-to-child transmission of HIV; family planning; most vulnerable children; malaria prevention; and malaria treatment and prevention during pregnancy.

Rather than creating separate kits for each topic, the CRK addresses all of them together in one comprehensive and versatile resource. The attached file includes the Trainers Manual, the English and Swahili versions of the kit, and campaign messages.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

School Net Program – Cue cards

The Tanzania School Net Program involved distribution of treated nets to both children ages 6-14 years and heads of household as primary audiences, empowering these audiences to take action while clearly conveying the benefits of getting everyone covered – including neighbors – by drawing on popular “sharing” beliefs that exist in Tanzania. The school net program (SNP) also targeted primary school teachers, TCCP Community Change Agents, Ward Educational Coordinators, and other stakeholders, including local government authority (LGA) officials, heads of schools, ward and village officials.

The effort included community outreach, radio spots, district-wide events, and school activities.

Through the Patapata radio program, children were inspired to talk to their parents, friends, and communities about malaria prevention behaviors such as sleeping under a net every night, proper net use, net care and repair, and net sharing. Anecdotal feedback from Community Change Agents indicated that children enjoyed the program, and that parents reported increased interpersonal communication with their children about the importance of sleeping under the nets they were given at school.

The attached file includes a mathematics table backed by a card reminding the student about the nets, as well as a cue card informing the family about the use of bednets.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

School Net Program Poster

The Tanzania School Net Program involved distribution of treated nets to both children ages 6-14 years and heads of household as primary audiences, empowering these audiences to take action while clearly conveying the benefits of getting everyone covered – including neighbors – by drawing on popular “sharing” beliefs that exist in Tanzania. The school net program (SNP) also targeted primary school teachers, TCCP Community Change Agents, Ward Educational Coordinators, and other stakeholders, including local government authority (LGA) officials, heads of schools, ward and village officials.

The effort included community outreach, radio spots, district-wide events, and school activities.

Through the Patapata radio program, children were inspired to talk to their parents, friends, and communities about malaria prevention behaviors such as sleeping under a net every night, proper net use, net care and repair, and net sharing. This poster advertises the radio program.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019