Language: Swahili

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Shuga Radio Series

These radio programs supported and enhanced the Shuga TV series throughout the campaign, using the same objectives and BCC messages as the TV drama. In the original series, developed in Kenya, the 12 episodes were followed by two 25-minute pre-recorded magazine shows which further explored the topics covered with young people, experts from the countries and global and national cooperating partners. The United Nations Children’s Fund (UNICEF) contributed to expanding the reach of MTV Shuga through radio broadcasting.

Radio project funding, beginning in season 3, was from UNICEF and the US President’s Emergency Plan For AIDS Relief (PEPFAR) Partnership for an HIV-Free Generation, with country governments, partners, and young people collaborating.

Source: MTV Staying Alive Foundation

Date of Publication: March 25, 2019

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More TCCP - School Net Program (Tanzania) Resources

Tanzania School Net Program Radio Spots

The Tanzania School Net Program involved distribution of treated nets to both children ages 6-14 years and heads of household as primary audiences, empowering these audiences to take action while clearly conveying the benefits of getting everyone covered – including neighbors – by drawing on popular “sharing” beliefs that exist in Tanzania. The school net program (SNP) also targeted primary school teachers, TCCP Community Change Agents, Ward Educational Coordinators, and other stakeholders, including local government authority (LGA) officials, heads of schools, ward and village officials.

The effort included community outreach, radio spots, district-wide events, and school activities.

Through the Patapata radio program, children were inspired to talk to their parents, friends, and communities about malaria prevention behaviors such as sleeping under a net every night, proper net use, net care and repair, and net sharing. Anecdotal feedback from Community Change Agents indicated that children enjoyed the program, and that parents reported increased interpersonal communication with their children about the importance of sleeping under the nets they were given at school.

These radio spots helped to advertise the program as well as the campaign.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

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More TCCP - Tunakuthamini (Tanzania) Resources

Tunakuthamini (We value you) HIV Care and Treatment Campaign Posters

These five Tunakuthamini (We value you) HIV care and treatment campaign posters feature executions of parents of children living with HIV, a discordant couple, a concordant positive couple, workmates, and health providers. In each case, supporters show how they encourage and assist PLHIV. Messages encourage supporters to ensure their loved ones adhere to their ARVs and attend all clinic appointments.

Source: Johns Hopkins Center for Communication Programs

Date of Publication: March 25, 2019

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More TCCP - Tunakuthamini (Tanzania) Resources

Tunakuthamini (We value you) HIV Care and Treatment Campaign Radio Spots

Tunakuthamini radio spots feature characters modeling support for PLHIV in different types of relationships, including best friends, cousins, an uncle and nephew, brother and sister, brothers, and a husband and wife.

The 60-second spots address topics of disclosure, adherence, retention, and stigma reduction through a mini-drama approach, first establishing the close relationship between the characters, then showing how they support their friend, family member, or spouse living with HIV.

Source: Johns Hopkins Center for Communication Programs

Date of Publication: March 25, 2019

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Tunakuthamini (We value you) HIV Care and Treatment Campaign Theme Song

The Tunakuthamini theme song encourages listeners to support PLHIV.

Source: Johns Hopkins Center for Communication Programs

Date of Publication: March 25, 2019

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Zanzibar Malaria Elimination Radio Spots

From 2013 to 2016, there was a campaign in Zanzibar to eliminate malaria. The Tanzaia Capacity and Communication Project (TCCP) supported the Zanzibar Malaria Eimination Program (ZAMEP) in the creation of SBCC materials to support malaria control on Zanzibar. These materials were informed by the characterization study and designed to strategically support ZAMEP’s continuous distribution strategy. More specically, ZAMEP aimed to target imported cases of malaria from Zanzibar’s sea and air entry and exit points, and address the threat posed during the peak malaria transmission period that usually occurs immediately after a rainy period has stopped.

ZAMEP and TCCP developed four radio and television segments that were aired on national radio and television. Additionally, TCCP developed a “traveler’s guide,” two posters, a billboard, and two television animations to support the campaign. Campaign media were strategically placed near ports of entry, and aired on ferries and at airports.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

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Zanzibar Malaria Elimination TV Spots

From 2013 to 2016, there was a campaign in Zanzibar to eliminate malaria. The Tanzaia Capacity and Communication Project (TCCP) supported the Zanzibar Malaria Eimination Program (ZAMEP) in the creation of SBCC materials to support malaria control on Zanzibar. These materials were informed by the characterization study and designed to strategically support ZAMEP’s continuous distribution strategy. More speci

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

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More TCCP - Green Star (Tanzania) Resources

Green Star – Contraceptive Method Pamphlets

Attached is a file which includes the following pamphlets (in Swahili):

  • Female condom
  • Tubal ligation
  • Vasectomy
  • IUD
  • Condom
  • Oral Contraceptives
  • Natural Family Planning
  • Injectables
  • Implantables

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

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More TCCP - Aiisseee! (I Say!) (Tanzania) Resources

Aiisseee! (I Say!) Game Show Collateral Materials

Aiisseee! (“I Say!”) is a television and radio-based game show designed to improve couple communication and promote couple connectedness by giving contestants and listeners the chance to discuss serious relationship issues in a humorous way. In these programs, couples answer questions to see how well they know their partners. The programs are a project of the Tanzania Capacity and Communication Project (TCCP).

The show acts as a platform for conversations about HIV prevention, maternal and child health, and family planning, using a subtle yet provocative approach to create a comfortable forum for addressing hard-to-discuss issues in a non-confrontational way.

The t-shirt, sticker, and other items shown here were produced to promote the game show.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

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Aiisseee! (I Say!) Game Show Concept Note

Aiisseee! (“I Say!”) is a television and radio-based game show designed to improve couple communication and promote couple connectedness by giving contestants and listeners the chance to discuss serious relationship issues in a humorous way. In these programs, couples answer questions to see how well they know their partners. The programs are a project of the Tanzania Capacity and Communication Project (TCCP).

The show acts as a platform for conversations about HIV prevention, maternal and child health, and family planning, using a subtle yet provocative approach to create a comfortable forum for addressing hard-to-discuss issues in a non-confrontational way.

This concept note was developed as part of the design stage of the campaign.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

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