Aiisseee! (I Say!) Game Show Health Topics and Communication Objectives
Aiisseee! (“I Say!”) is a television and radio-based game show designed to improve couple communication and promote couple connectedness by giving contestants and listeners the chance to discuss serious relationship issues in a humorous way. In these programs, couples answer questions to see how well they know their partners. The programs are a project of the Tanzania Capacity and Communication Project (TCCP).
The show acts as a platform for conversations about HIV prevention, maternal and child health, and family planning, using a subtle yet provocative approach to create a comfortable forum for addressing hard-to-discuss issues in a non-confrontational way.
This chart was used in the design process, to lay out the program’s health topics and each topic’s communication objectives.
Source: Johns Hopkins University Center for Communication Programs
Date of Publication: March 25, 2019
SIMILIAR RESOURCES
Tools
Examples
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- GESI Toolkit
- Beyond the ABCs of FTPs: A Deep Dive into Emerging Considerations for First Time Parent Programs
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- Zika and Pregnancy: Questions and Answers
- Creative Concept Mockup Example
- Scaling-Up First-Time and Young Parent Access to Postpartum Family Planning: Could Small Shifts Change the Game?
- Behavior Change to End FGM
- The REPLACE Approach: Supporting Communities to End FGM
