Lil Mosquito, Big Problem Campaign Materials
Breakthrough ACTION is the United States Agency for International Development’s (USAID) global social and behavior change (SBC) flagship program led by Johns Hopkins Center for Communication Programs. In Guyana, Breakthrough ACTION has partnered with the Ministry of Health (MOH) to improve malaria outcomes of priority populations in the gold mining hinterland regions where malaria is endemic. The project provides SBC support to MOH’s volunteer testing program that trains stable persons in mining communities to test for uncomplicated malaria using rapid diagnostic tests (RDT) and treat positive cases. Guided by Breakthrough ACTION, the human-centered design process (Human-centered design process and solutions to promote malaria testing and treatment seeking behavior in Guyana hinterlands) was utilized to develop solutions to improve priority behaviors:
- Individuals with signs and symptoms of malaria seek prompt and appropriate care
- Trained malaria testers appropriately test, treat, and counsel clients
- Clients adhere to malaria test results and treatment regimen
- Individuals sleep under an LLIN
The Lil Mosquito, Big Problem campaign is a multi-channeled, evidenced based social and behavior change campaign that targets mining communities in the malaria-endemic hinterland regions of Guyana. The campaign uses a highly visual, low literacy approach and aims to increase the proportion of the primary audience who feel at risk of malaria, test for malaria within 24 hours of experiencing symptoms, complete treatment, and sleep under a long-lasting insecticide-treated net every night. This campaign was designed using a human-centered design process.
Campaign materials include:
- Campaign theme song – ‘Big Problems Coming’ is a Soca song performed by a famous Guyanese artist.
- Music video for “Big Problems Coming”
- Radio spots: risk perception, testing, treatment adherence and LLINs
- Jungle Feevah radio serial drama
- Jungle Feevah animated video miniseries (also contains COVID-19 messaging)
- Live actor TV spots: testing and treatment, LLINs, testimonial
- Posters: testing, treatment adherence, LLINs
- Vinyl posters: testing, treatment, LLINs
- Banners: prompt care seeking*
- Brochures: English, Spanish, Portuguese
- Laminated cards/Placemats for restaurants
- Branded flash drives that integrate popular music with malaria messages by influential DJs
- DVDs with all audiovisual materials
- Social media posts
Resources:
Lil Mosquito, Big Problem Facebook page
Jungle Feevah animated video series
*Available in English, Spanish and Portuguese
Source: Johns Hopkins Center for Communication Programs
Date of Publication: September 26, 2022
