Type of Material: Guidelines

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Adapting a Radio Magazine Program in a New Geography

This how-to guide is developed for program managers who want to implement radio magazine programs that have been proven to inspire behavior change around family planning.

The original radio programs were developed for specific Nigerian cities and States and are adaptable to other locations which may not be similar to the location and language of the original program. In NURHI 2, a radio magazine programme ‘Ireti Eda’, developed for Oyo was adapted for broadcast in Ogun and Ondo States and was proven successful in changing family planning intention to use in those States.

This was successful because the program manager followed a process of adaptation as highlighted in this how to guide.

Source: NURHI

Date of Publication: August 10, 2020

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More The Challenge Initiative (TCI) Nigeria Resources

TCI University Resource Collection

This Resource Collection covers The Challenge Initative (TCI)’s tools, job aids, brochures, magazines, posters, and many other types of materials.

The collection includes materials on:

  • Services and Supply
  • Demand Generation
  • Advocacy
  • Research, Monitoring, and Evaluation

Source: Bill and Melinda Gates Foundation

Date of Publication: August 10, 2020

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NURHI 2 Social Mobilization Tools

Social mobilization has been used over the years at different times to increase awareness of social issues and promote change at the community level. Numerous studies have demonstrated the importance of social mobilization in improving health-seeking behaviors.

In family planning, social mobilization is used to generate demand for products and services through community-based activities, such as neighborhood campaigns, community dialogues and key life events. In NURHI 2, programming for young persons is intentional, with discussions around life planning and reproductive health.These activities promote family planning discussions at the community level and direct potential clients to health facilities for more information on family planning and uptake of modern family planning methods.

All mobilization activities focus on making family planning information available and bringing the services closer to the community members, even in hard-to-reach areas.

The following tools are available on the page:

Source: NURHI

Date of Publication: August 10, 2020

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Transmedia: Scripting, Production, and Effect on Ideation

Transmedia is commonly defined as a narrative or project that combines multiple media forms. A transmedia project may combine many different types of prints or prose text, graphics and animation, or work across multiple platforms, such as different types of social media platforms, interactive websites or advertising outlets.

This booklet was developed for knowledge-sharing and information on how NURHI-2 carried out its mass media campaign using the transmedia approach. It highlights NURHI 2’s learning experiences and challenges on how the transmedia approach was implemented along with key areas for improvement.

Source: NURHI

Date of Publication: August 10, 2020

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A How-to-Guide in Conducting Effective and Vibrant Social Mobilization Activity

The Nigerian Urban Reproductive Health Initiative (NURHI 2) project is designed to increase contraceptive use in Kaduna, Lagos and Oyo states. It is an extension of the successful NURHI Phase 1 Project (2009 – 2014) and runs from 2015 – 2020.

This second phase of NURHI builds on successful strategies implemented over a six-year period in six Nigerian cities. Through a strategic combination of service delivery, communication and advocacy, the project aims to increase demand for and supply of family planning (FP) services, ultimately leading to longterm sustainability.

NURHI 2 uses communication to increase demand for family planning among men and women through an integrated communication strategy that employs a combination of social mobilization, media campaigns, and entertainment education.

Source: NURHI

Date of Publication: August 10, 2020

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More Oblulamu Integrated Life-cycle Based Health Campaign, Uganda Resources

Oblulamu Implementation Guide

This implementation guide was used to roll out Phase One of the Oblumanu Campaign in Uganda.

The Obulamu campaign, September 2014 to December 2017, forms a multi-channel communication platform using the standard greeting “Obulamu” or “How’s Life” as its umbrella slogan to integrate six health areas: HIV/AIDS, family planning, malaria, maternal and child health, nutrition and TB. The campaign uses radio, television, and print materials which can be used and adapted by campaign partners. The campaign is a series of innovative health communication interventions. The Oblulamu campaign was designed in four phases that follow a life-stage approach for audience focus:

  • Phase One: addressed young adults in relationships, persons living with HIV and other key populations ages 18–30
  • Phase Two: Addressed pregnant women and their partners
  • Phase Three: Addressed female caretakers of children under 5
  • Phase Four: Addressed adolescent girls and boys

The integrated campaign platform is designed to roll out a series of health communication interventions to contribute to reducing HIV infections, total fertility, maternal and child mortality, malnutrition, malaria, and tuberculosis. It is based around life stages: family with children, adolescents, young people in relationships, and couples in longer term relationships, and is designed to encourage access to services and positive health-seeking behaviors.

Source: FHI360

Date of Publication: May 19, 2020

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More Trending Topic Coronavirus COVID-19 Tools Resources

Compliance with Physical Distancing Measures for COVID-19 and Implications for RCCE in Eastern and Southern Africa

This brief reports on attitudes and practices relating to physical distancing measures in Eastern and Southern Africa in the context of the current global COVID-19 outbreak. Where relevant, it also includes insight and learning from the Ebola outbreaks in West Africa and the Democratic Republic of Congo.

It sets out practical considerations for the formulation of communication strategies and messaging on the subject of physical distancing related to COVID-19, taking into account the numerous challenges regarding implementation and mitigation of harmful effects that exist in the region, and cognisant that distancing may, in some settings, have adverse effects and contribute directly and indirectly to COVID-19 related deaths.

This brief was developed for the Social Science in Humanitarian Action Platform (SSHAP) by Anthrologica on request of UNICEF Eastern and Southern Africa Regional Office. It aims to provide practical recommendations for response partners working in the COVID-19 response across the Eastern and Southern African context. The brief was reviewed by colleagues at the London School of Hygiene and Tropical Medicine, UNICEF ESARO, UNICEF CASS, IFRC and the Institute of Development Studies. It is the responsibility of SSHAP.

Source: Social Science in Humanitarian Action

Date of Publication: April 21, 2020

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How to See DHS Data for Health

This material was developed as part of a capacity development program for service providers. The guide aims to teach health personnel how to perform data analysis for planning Social and Behavior Change (SBC) programs and activities.

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Date of Publication: April 13, 2020

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More Communication for Health Ethiopia Resources

Guide for Integrating Gender into Social and Behavior Change Programming

This guide provides information and practical tools to help program implementers better understand how gender norms and roles may impact SBCC interventions, and how to integrate gender into SBCC programs to increase effectiveness. It provides key gender concepts, useful frameworks and a series of checklists/tools that can be applied to integrate gender into an SBCC strategy and SBCC program approaches.

This guide is intended for SBCC program managers, planners and other professionals involved in the design, implementation and evaluation of Health Communication and SBCC programs. The guide is designed to be useful for those who are new to gender integration, as well as those who have been working on gender and SBCC programming and are seeking ways to deepen their skills.

Source: Communication for Health Ethiopia

Date of Publication: February 6, 2020

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