Type of Material: Guidelines

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Suaahara Nepal Project

Suaahara was an integrated nutrition project (2011-2016) that worked in 41 underserved districts in Nepal to improve the health and well-being of the Nepali people by focusing on the nutritional status of women and children under the age of two years. CCP partnered with Save the Children; Helen Keller International; Jhpiego; Nepali Technical Assistance Group; Nepal Water for Health; and the Nutrition Promotion and Consultancy Service.

Suaahara means good nutrition, or “a good balanced diet is the strong foundation protecting our lives.” As part of the implementing team, CCP supported strategic social and behavior change communication initiatives that build on this message and model behavior change to lead to improved maternal, infant and child nutrition.

In close coordination with Nepal government, the team created Bhanchhin Aama (Mother knows best), which served as the basis for a campaign for mass and community media. Bhanchhin Aama is a trusted, knowledgeable friendly mother-in-law character who models and promotes positive behavior change.

Project products included:

Source: Johns Hopkins Center for Communication Programs

Date of Publication: June 29, 2021

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More Trending Topic Youth Living with HIV Resources

HIV and Sexual and Reproductive Health and Rights: Visions, Voices, and Priorities of Young People Living with and Most Affected by HIV

Link Up is a five-country project to improve the sexual and reproductive health and rights (SRHR) of one million young people most affected by HIV in Bangladesh, Burundi, Ethiopia, Myanmar and Uganda. It is designed to strengthen the integration of HIV and SRHR programs and service delivery, focusing specifically on young men who have sex with men, sex workers, people who use drugs, transgender people, and young women and men living with HIV.

The following prioriites are outlined, along with guidelines for implementing each:

1. Provide quality sexual and reproductive health services from ethical and well-trained health service providers tailored to the needs, rights, and desires of young people—especially those living with and most affected by HIV

2. Protect, respect, and promote young people’s sexual and reproductive rights, including their right to love and be loved safely and freely

3. Ensure full access to age-appropriate information and education on HIV and sexual and reproductive health and rights, including on sexual orientation and gender identity

4. Promote gender equality and address gender-based violence, including sexual violence, in all its forms, including on the basis of sexual orientation and gender identity

5. Meaningfully engage young people, in all their diversity, in all decision-making that affects their lives

Source: International HIV/AIDS Alliance

Date of Publication: January 21, 2021

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More Breakthrough ACTION COVID-19 Indonesia Resources

Panduan Perubahan Perilaku dalam Pencegahan dan Pengendalian COVID-19

This document offers a guideline on behavior change for COVID-19 prevention.

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Date of Publication: December 22, 2020

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More Malaria Resources

A Blueprint for Applying Behavioral Insights to Malaria Service Delivery: Methods and Frameworks for Improving Provider Behavior

Making strides in malaria control requires a strong focus on provider behavior. As key influencers in the client-provider interaction, providers serve as gatekeepers for the uptake of IPTp, malaria testing, and adherence to test results.

Providers’ interpersonal skills and the quality of counseling may affect client comprehension of medication regimens, completion of referrals, and future care-seeking. As the ones responsible for filling in registers and submitting stock and Health Management Information Systems (HMIS) forms, providers also control the timeliness, completeness, and accuracy of service statistics. Improving providers’ case management, malaria in pregnancy, and reporting behaviors will be crucial for reducing morbidity and mortality, improving surveillance, and measuring gaps and progress in malaria service delivery.

The blueprint outlines a systematic method for understanding and addressing provider malaria behavior. Evidence about the drivers of provider behavior and what works to improve it was also shared. Best practices for designing provider behavior change activities and how they can be practically applied within the malaria service delivery context were discussed and illustrated with examples from the field. Applying these practices may help countries approach provider behavior more strategically and improve on and innovate their work.

Last modified: December 21, 2020

Language: English, French

Source: Johns Hopkins Center for Communication Programs

Year of Publication: 2020

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    More Trending Topic Vaccine Acceptance & Hesitancy Resources

    Tips for Professional Reporting on COVID-19 Vaccines

    Journalists play a vital role in informing the public on science, specifically vaccine, developments, in an unprecedented period of scientific publishing.

    The situation is constantly evolving but there are some general guidelines that should be followed whenever possible:

    • Don’t just report the topline
    • Don’t trust data automatically
    • Use trusted and reliable sources
    • State the source
    • Define the terms
    • Use clear language
    • Explain the stage
    • Report the numbers
    • Disclose the side effects
    • Use appropriate imagery
    • Don’t forget demographics
    • Remind everyone of the benefits of vaccines

    Tackle vaccine hesitancy by reporting facts and figures on vaccine efficacy in ending epidemics throughout history.

    Source: World Health Organization

    Date of Publication: December 18, 2020

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    More The Challenge Initiative (TCI) Nigeria Resources

    TCI University Resource Collection

    This Resource Collection covers The Challenge Initative (TCI)’s tools, job aids, brochures, magazines, posters, and many other types of materials.

    The collection includes materials on:

    • Services and Supply
    • Demand Generation
    • Advocacy
    • Research, Monitoring, and Evaluation

    Source: Bill and Melinda Gates Foundation

    Date of Publication: August 10, 2020

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    More Nigeria Urban Reproductive Health Initiative (NURHI) Resources

    NURHI 2 Social Mobilization Tools

    Social mobilization has been used over the years at different times to increase awareness of social issues and promote change at the community level. Numerous studies have demonstrated the importance of social mobilization in improving health-seeking behaviors.

    In family planning, social mobilization is used to generate demand for products and services through community-based activities, such as neighborhood campaigns, community dialogues and key life events. In NURHI 2, programming for young persons is intentional, with discussions around life planning and reproductive health.These activities promote family planning discussions at the community level and direct potential clients to health facilities for more information on family planning and uptake of modern family planning methods.

    All mobilization activities focus on making family planning information available and bringing the services closer to the community members, even in hard-to-reach areas.

    The following tools are available on the page:

    Source: NURHI

    Date of Publication: August 10, 2020

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    More Nigeria Urban Reproductive Health Initiative (NURHI) Resources

    Transmedia: Scripting, Production, and Effect on Ideation

    Transmedia is commonly defined as a narrative or project that combines multiple media forms. A transmedia project may combine many different types of prints or prose text, graphics and animation, or work across multiple platforms, such as different types of social media platforms, interactive websites or advertising outlets.

    This booklet was developed for knowledge-sharing and information on how NURHI-2 carried out its mass media campaign using the transmedia approach. It highlights NURHI 2’s learning experiences and challenges on how the transmedia approach was implemented along with key areas for improvement.

    Source: NURHI

    Date of Publication: August 10, 2020

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    More Nigeria Urban Reproductive Health Initiative (NURHI) Resources

    A How-to-Guide in Conducting Effective and Vibrant Social Mobilization Activity

    The Nigerian Urban Reproductive Health Initiative (NURHI 2) project is designed to increase contraceptive use in Kaduna, Lagos and Oyo states. It is an extension of the successful NURHI Phase 1 Project (2009 – 2014) and runs from 2015 – 2020.

    This second phase of NURHI builds on successful strategies implemented over a six-year period in six Nigerian cities. Through a strategic combination of service delivery, communication and advocacy, the project aims to increase demand for and supply of family planning (FP) services, ultimately leading to longterm sustainability.

    NURHI 2 uses communication to increase demand for family planning among men and women through an integrated communication strategy that employs a combination of social mobilization, media campaigns, and entertainment education.

    Source: NURHI

    Date of Publication: August 10, 2020

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    Adapting a Radio Magazine Program in a New Geography

    This how-to guide is developed for program managers who want to implement radio magazine programs that have been proven to inspire behavior change around family planning.

    The original radio programs were developed for specific Nigerian cities and States and are adaptable to other locations which may not be similar to the location and language of the original program. In NURHI 2, a radio magazine programme ‘Ireti Eda’, developed for Oyo was adapted for broadcast in Ogun and Ondo States and was proven successful in changing family planning intention to use in those States.

    This was successful because the program manager followed a process of adaptation as highlighted in this how to guide.

    Source: NURHI

    Date of Publication: August 10, 2020

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