Date of Publication: July 21, 2020
Type of Material: Campaign
Wave 3- COVID-19 Spots
Breakthrough ACTION Nigeria developed a third wave (Wave 3) of Radio spots for NCDC in support of the RCCE. These spots are themed on self isolation, staying at home and general prevention messages for religious practices and are available in 4 Nigerian local languages; Hausa, Igbo, Pidgin, Yoruba and English language.
For each language, there is a spot for 4 different scenarios:
- The Barber
- The Neighbor
- The Christian friend
- The Muslim friend
Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs
Date of Publication: July 21, 2020
SIMILIAR RESOURCES
Tools
Examples
- Technical Brief: Virtual Pretesting during COVID-19
- Message Toolkit Version 1 - Risk Communication for COVID-19
- Message Toolkit (Version 2) - Risk Communication for COVID-19
- ETC Guidance on the Provision of Digital Communication Technologies in COVID-19 operations
- Key Messages: COVID-19 and Primary Health Care
- Nigeria Centre for Disease Control COVID-19 Resource Center
- Practical Guidance for Risk Communication and Community Engagement (RCCE) for Refugees, Internally Displaced Persons (IDPs), Migrants, and Host Communities Particularly Vulnerable to COVID-19 Pandemic
- KAP COVID: Exploring Knowledge, Attitudes, and Practices for COVID-19 Prevention
- Practice Guide: Behaviour Change Communication during Crisis
- COVID-19 Communication Materials for the Americas
Show Some Love in Chinatown
The “Show Some Love in Chinatown” campaign encourages New Yorkers to patronize Chinatown businesses amid coronavirus fears.
Source: Chinatown Partnership
Date of Publication: July 21, 2020
SIMILIAR RESOURCES
Tools
Examples
- COVID-19: Simple Answers to Top Questions Risk Communication Field Guide Questions and Key Messages
- How the Virus Won
- Inside the Mind of an Anti-vaxxer
- COVID-19 Communication Materials for the Americas
- Updated Resources and Tools for Reopening Schools and Childcare Programs
- COVID-19 Vaccination Communication
- A Multi-Sector Approach to Preventing Violence
- Translators without Borders Glossary for COVID-19
- List of COVID-19 Maps and Visuals (University of Minnesota)
- Coronavirus — COVID-19 Factsheet
COVID-19 PSAs – Ethiopia
The project has produced public service announcements for specific regions of Ethiopia.
Regional materials:
Prevention
Myths
No Panic
Social Distancing
Stigma
Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs
Date of Publication: July 21, 2020
SIMILIAR RESOURCES
Tools
Examples
- COVID-19 Communication Materials for the Americas
- Technical Brief: Socially Marginalized Groups and COVID-19
- Technical Brief: Creating a Real-Time Rumor Management System for COVID-19
- COVID-19 Guide for Community Health Workers
- Technical Brief: Handwashing with Soap: A Key Part of the COVID-19 Response
- Nigeria Centre for Disease Control COVID-19 Resource Center
- Advocating for Social and Behavior Change in Family Planning Programs: A Message Framework
- Communication sur le COVID-19
- Technical Brief: Virtual Pretesting during COVID-19
- Technical Brief: Using Social Media to Disseminate COVID-19 Information
Breakthrough ACTION COVID-19 Bangladesh
Based on the demands of the current situation, Breakthrough ACTION in Bangladesh is focusing on Risk Communication and Community Engagement (RCCE) interventions for frontline healthcare professionals (for example, those accessed through government health structure), private and public hospital professionals (for example, those accessed through professional medical bodies), and the general public to take mitigation measures by partnering with key associations, such as journalists; medical associations, and influencers (i.e. religious leaders).
Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs
Date of Publication: July 21, 2020
SIMILIAR RESOURCES
Tools
Examples
- COVID-19 Communication Materials for the Americas
- Social Service Workforce Safety and Wellbeing during the COVID-19 Response - Recommended Actions
- Considerations for Schools
- Nigeria Centre for Disease Control COVID-19 Resource Center
- Noora Health COVID-19 Resources
- Advice on the Use of Masks for Children in the Community in the Context of COVID-19
- COVID-19: Keeping Young People Healthy
- 3-D Simulation about Social Distancing
- How COVID-19 Spreads
- How Might We Use Communication to Encourage Physical Distancing in Developing Countries
COVID-19 Posters -Guinea
These posters are part of a comprehensive COVID-19 information campaign in Guinea.


Affiche décrivant les mesures de protection personnelle préventive pour éviter de contracter et de propager le virus. Elle inclut le Handwashing, la distanciation sociale, le désinfectant pour les mains et la toux du coude.
Poster describing preventive personal protection measures to avoid contracting and spreading the virus. It includes handwashing, social distancing, hand sanitizer and elbow cough.

Affiche décrivant les mesures de protection personnelle préventive pour éviter de contracter et de propager le virus. Elle inclut le Handwashing, la distanciation sociale, le désinfectant pour les mains et la toux du coude.
Poster describing preventive personal protection measures to avoid contracting and spreading the virus. It includes handwashing, social distancing, hand sanitizer and elbow cough

Affiche sur le thème de l’utilisation du gel pour se laver les mains régulièrement.
Poster on the theme of using gel to wash your hands regularly.

Affiche sur l’importance de l’utilisation des tissus pour prévenir la propagation du virus.
Poster on the importance of using tissues to prevent the spread of the virus.

Affiche sur le thème de l’utilisation du gel désinfectant pour se nettoyer régulièrement les mains.
Poster on the theme of using disinfectant gel for regular hand cleaning.

Affiche sur le thème de la toux au coude comme mesure d’assainissement et de prévention pour COVID-19.
Poster on elbow cough as a remediation and prevention measure for COVID-19.

Affiche indiquant aux spectateurs de se laver fréquemment les mains à l’eau et au savon.
Poster advising spectators to wash their hands frequently with soap and water.
Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs
Date of Publication: July 6, 2020
SIMILIAR RESOURCES
Tools
Examples
- Communication sur le COVID-19
- COVID-19 Communication Materials for the Americas
- Ajustement à bases factuelles des mesures de santé publique et des mesures sociales / Evidence-based Adjustment of Public Health and Social Measures
- Renforcement des capacités de communication en période de crise pour améliorer la sécurité sanitaire mondiale
- Communication des Risques - Public, Message et Canal
- Introduction a la Communication de Risque en cas d'Urgence de Sante Publique
- Boîte à d'outils pour la prise de décision
- Advocating for Social and Behavior Change in Family Planning Programs: A Message Framework
- Guidance on Social and Behavior Change for Family Planning During COVID-19
- Translators without Borders Glossary for COVID-19
Breakthrough ACTION COVID-19 South Africa
The COVID-19 timeline in South Africa is as follows:
- March 5 – Index Case Announced
- March 12 – BA/CCI COVID-19 support starts
- March 17 – South Africa Reaches 100 cases
- March 18 – State of National Disaster
- March 18 – South Africa Closes International Borders
- March 27 – Nationwide Lockdown
- March 30 – Community Screening Introduced
- April 9 – Nationwide Lockdown Extended
- April 21 – Stimulus Package Announced
- May 1 – BA/CCI SOW extended
Under the National Command Council, chaired by President Cyril Ramaphosa, the Office of the Presidency (through Government Communication and Information System (GCIS)) and the National Department of Health (NDOH) are jointly leading government communications on COVID-19. The NDOH Risk Communication and Community Engagement Technical Working Group has developed a COVID-19 RCCE plan, which has been put into implementation following the first confirmed case in the country. Centre for Communication Impact (CCI) has been supporting the RCCE Technical Working Group with the implementation of the plan, as per scope of work approved on March 5, 2020. The revised scope of work intends to continue with such support with additional funding targeted at four of the initially approved six activity areas as follows: (a) Internal and Partner Coordination, (b) Public Communication, and (c) Community Engagement, and (d) Addressing uncertainty and perception and managing misinformation.
Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs
Date of Publication: July 6, 2020
SIMILIAR RESOURCES
Tools
Examples
- Community Communication MNCH e-Manual: Participatory Health Promotion Sessions
- Advocating for Social and Behavior Change in Family Planning Programs: A Message Framework
- Communication sur le COVID-19
- Prevent, Detect, Respond: How Community Health Workers can Help in the Fight against COVID-19
- COVID-19 Guide for Community Health Workers
- The ECHO Study Report
- Nigeria Centre for Disease Control COVID-19 Resource Center
- Tackling COVID-19 Fear and Stigma
- Using Media and Communication to Respond to Public Health Emergencies: Lessons Learned from Ebola
- Boîte à d'outils pour la prise de décision
Breakthrough ACTION COVID-19 Cote d’Ivoire
Breakthrough ACTION Cote d’Ivoire is working with government and other partners to create public awareness of COVID-19 symptoms and prevention.
Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs
Date of Publication: June 17, 2020
SIMILIAR RESOURCES
Tools
Examples
- Advocating for Social and Behavior Change in Family Planning Programs: A Message Framework
- Guide de Formation Conseil Dépistage du VIH au niveau Communautaire: manuel à l'intention du personnel non médical
- Plan Stratégique National de Plaidoyer en matière de lutte contre le Paludisme (PSNPP) en Côte d'Ivoire 2018-2023
- Key considerations: Quarantine in the Context of COVID-19
- Guidance on Social and Behavior Change for Family Planning During COVID-19
- Birth Spacing and Family Welfare Sermons
- Message Toolkit Version 1 - Risk Communication for COVID-19
- Message Toolkit (Version 2) - Risk Communication for COVID-19
- Conseils sur le changement social et de comportement pour la planification familiale pendant le COVID-19
- Community Communication MNCH e-Manual: Participatory Health Promotion Sessions
Breakthrough ACTION COVID-19 Cambodia
To support the on-going USG emergency response for COVID-19, USAID will engage the Breakthrough Action mechanism through a buy-in to support USAID/Cambodia Risk Communication and Community Engagement (RCCE) response activities.
Breakthrough ACTION is providing a package of services and support, customized for Cambodia, combined with global support. This work will be rooted in the fundamentals of RCCE as well as other tools and resources developed by Center for Communication Programs and Save the Children, and in line with the global response priorities outlined in WHO’s Strategic Response Plan, technical guidance, and other strategic guidance as they continue to evolve in response to emerging data.
Through partnership and collaboration with government and RCCE pillar leads, Breakthrough Action is working to support government and RCCE country level pillar leadership (currently MoH, WHO and UNICEF) with technical assistance to adapt and contextualize plans, tools, templates, and materials to support the preparedness and/or response activities required by Cambodia. All activities emphasize coordination and collaboration among RCCE leadership and stakeholders to ensure coordinated messages to promote accurate information, respond to local concerns and realities, and minimize stigma and xenophobia fueled by fear and misinformation.
Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs
Date of Publication: June 17, 2020
SIMILIAR RESOURCES
Tools
Examples
- COVID-19 Communication Materials for the Americas
- Technical Brief: Using Social Media to Disseminate COVID-19 Information
- Technical Brief: Virtual Pretesting during COVID-19
- COVID-19: Keeping Young People Healthy
- Technical Brief: Socially Marginalized Groups and COVID-19
- Technical Brief: Integrating Gender in the COVID-19 Response
- Technical Brief: Creating a Real-Time Rumor Management System for COVID-19
- A Guide to WHO’s Guidance on COVID-19
- Guidance on Social and Behavior Change for Family Planning During COVID-19
- Message Toolkit Version 1 - Risk Communication for COVID-19
Breakthrough ACTION COVID-19 Ethiopia
Due to the outbreak of the novel coronavirus (COVID-19) in December 2019, the World Health Organization (WHO) had prioritized Ethiopia, among 13 African countries, as the most vulnerable countries for importation of COVID-19. A recent Lancet publication reiterated this by describing Ethiopia as a highly vulnerable country with substantially larger population potential exposed yet with moderate capacity to contain the spread of the infection.
Risk Communication and Community Engagement (RCCE) is an essential component of health emergency readiness and response activities. The Ethiopia Public Health Institute (EPHI) has been proactively working on emergency readiness and response activities on COVID-19 since late January 2020. The Emergency Operation Center (EOC), housed in EPHI and usually activated during public health emergencies in the country, started its work by establishing a technical working group (TWG) on RCCE comprised of different stakeholders and health development partners.
Breakthrough ACTION Ethiopia is working closely with EPHI on COVID-19. To date, efforts have included technical assistance, training, tool development, and risk communication materials design, and logistical support to EPHI. The scope also includes focused support to the RCCE TWG, coordination on preparedness and response activities among several implementing partners, and training for Ethiopian Airlines flight and ground crew, as well as urban health extension workers and religious leaders.
Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs
Date of Publication: June 14, 2020
SIMILIAR RESOURCES
Tools
Examples
- Community Communication MNCH e-Manual: Participatory Health Promotion Sessions
- Nigeria Centre for Disease Control COVID-19 Resource Center
- COVID-19 Guide for Community Health Workers
- Coronavirus Disease Overview
- Advocating for Social and Behavior Change in Family Planning Programs: A Message Framework
- Communication sur le COVID-19
- Creating Mobile Health Solutions for Behaviour Change: A Study of Eight Services in the mNutrition Initiative Portfolio
- How Should Community Health Workers in Fragile Contexts be Supported: Qualitative Evidence from Sierra Leone, Liberia and Democratic Republic of Congo
- Prevent, Detect, Respond: How Community Health Workers can Help in the Fight against COVID-19
- Tackling COVID-19 Fear and Stigma









