Empowering Communities to Fight Zika: Capacity Strengthening During the Zika Outbreak Response

This success story outlines the role of Breakthrough ACTION’s capacity-strengthening activities as well as the importance of enhancing interpersonal communication skills of frontline workers to improve household uptake of Zika prevention behaviors.

Household visits by frontline community workers were a cornerstone activity in the USAID-funded Zika response, which provided a unique communication opportunity between families and community workers. This document also highlights several useful resources created under the Breakthrough ACTION project, including a job aid to support frontline workers, a training of trainers guide on interpersonal successes, and lessons learned for USAID and partners in future outbreak responses.

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Date of Publication: April 13, 2020

Evidence-Based Prioritization Process to Identify Behaviors for Zika Prevention

This peer-reviewed publication documents the evidence-based behavior prioritization process during the 2015 Zika outbreak in Latin America and the Caribbean.

The process included identifying behaviors with the highest potential to reduce Zika infection and transmission and developing assessment criteria to delineate the ease with which the target population could adopt each behavior. Program implementers can use this document to inform future social and behavior change (SBC) programming during public health emergencies, especially when limited evidence is available.

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Date of Publication: April 13, 2020

Capacity Strengthening During the Zika Outbreak Response: Empowering Communities to Fight Zika

This success story outlines the role of Breakthrough ACTION’s capacity strengthening activities as well as the importance of enhancing interpersonal communication skills of frontline workers to improve household uptake of Zika prevention behaviors.

Household visits by frontline community workers were a cornerstone activity in the USAID-funded Zika response, which provided a unique communication opportunity between families and community workers. This document also highlights several useful resources created under the Breakthrough ACTION project, including a job aid to support frontline workers, a training of trainers guide on interpersonal successes, and lessons learned for USAID and partners in future outbreak responses.

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Date of Publication: April 13, 2020

Reinventing Water Storage in Jamaica: A Human-Centered Design Approach to Zika Prevention

This success story highlights Breakthrough ACTION’S experiences implementing a human-centered design (HCD) approach to identify improved behavioral and structural solutions for Zika prevention.

The document includes information regarding the HCD process, final prototypes, and the importance of a community-driven social and behavior change (SBC) programs, which can inform USAID and SBC partners in future public health emergencies.

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Date of Publication: April 13, 2020

Social Mobilization Action Learning Centers

This is a summary of social mobilization activities through Action Learning Centers and school-led events such as Health Service Booths and Entertainment for Adults and Children.

Source: Communication for Health Ethiopia

Date of Publication: February 6, 2020

Capacity Strengthening Fact Sheet

This is a brief on how the Communication for Health project takes a holistic approach to SBCC capacity strengthening. It includes training, technical assistance, development of strategies and activities to support the national SBCC community.

Source: Communication for Health Ethiopia

Date of Publication: February 6, 2020

Message Harmonization Fact Sheet

This brief summarizes how health messages were harmonized in the Ethiopia Communication for Health project. It is a tool that was used to help health providers, program implementers, media professionals, and other stakeholders to effectively communicate with their audiences for a better public health outcome.

Source: Communication for Health Ethiopia

Date of Publication: February 6, 2020

Health Communication Message Guide

This guide serves as a reference for health communication interventions, by providing a set of core messages that are accurate and consistent. It enable practitioners to communicate standardized messages to communities and audiences.

Different guides are available for different health areas including Reproductive, Maternal, Newborn and Child Health (RMNCH); Water, Sanitation and Hygiene (WaSH); Neglected Tropical Diseases (NTD); Malaria and TB. The Federal Ministry of Health and Regional Health Bureaus have endorsed the guides.

Source: Communication for Health Ethiopia

Date of Publication: February 6, 2020

Capacity Building in Social and Behavior Change Communication Focus on People, Focus on Organization, Focus on Collaboration

The Communicate for Health Ghana Project (2014-2019) had as one of its goals capacity strengthening in social and behavior change. This brief explains how this was done within the Health Promotion Department of the Ghana Health Service.

Source: Communicate for Health Ghana

Date of Publication: January 28, 2020

Success Story: Media Development and Capacity Building in Action

The Ghana Communicate for Health Project ran from 2015-2019. As part of its efforts to address regional perspectives and needs, Communicate for Health conducted two collaborative workshops to discuss region-specific audience research and design creative materials that would address identified social and behavioral barriers and benefits in key health areas.

Both workshops engaged multiple private sector design partners, regional health promotion officers (RHPOs), technical focal persons for malaria and nutrition, representatives of local media houses, USAID implementing partners (IPs), and other regional stakeholders to produce GoodLife materials for their areas of the country.

Both workshops featured intensive SBCC capacity building experiences for participants while strengthening networks for sustainable regional collaboration.

In an evaluation of the workshop process and outcomes, participants gave the overall experience a score of 8.3 out of a possible 10 points, indicating a high level of learning and satisfaction. Some said the workshop was the first time they had the opportunity to work on each step of material development—from a creative brief to actual production. Many appreciated the opportunity to review audience research for their particular areas.

Source: Communicate for Health Ghana

Date of Publication: January 28, 2020