Date of Publication: March 25, 2019

Wazazi Nipendeni Birth Planning TV Spot]

Wazazi Nipendeni (Love me, parents) is a national, multi-channel social and behavior change communication campaign in Tanzania that aims to empower pregnant women and their partners to take the steps necessary for a healthy pregnancy and safe delivery. This 1-minute TV spot emphasizes the importance of having an individual birth plan and sharing that plan with your birth supporters — in particular, your due date, the health facility you will go to for delivery, your transport plan for reaching the health facility, who will accompany you to the facility, the supplies you will need for delivery, and who will take care of your family while you are away.

Source: Johns Hopkins University Center for Communication Programs, Ministry of Health and Social Welfare Reproductive and Child Health Section (MOHSW-RCHS)

Date of Publication: March 25, 2019

The Best Men Can Be

This TV advertisement focusing on gender awareness and violence against women, is sponsored by Gillette, a corporation which manufactures razors for both men and women. It focuses on the negative history of men’s attitudes towards women, and warns that the men of today must realize that they are setting examples for the men of tomorrow, and should re-think their behavior towards women.

The ad references the worldwide #MeToo movement which focuses on stopping male sexual harrassment and violence.

Source: Gillette

Date of Publication: March 25, 2019

Radio Spots – Nepal Earthquake Recovery

HC3 Nepal developed a set of 8 health Public Service Announcements (PSA), in coordination with Suaahara and National Health Education Information Communication Center. The 15 second spots reinforce critical health behaviors including hand washing, latrine use, importance of clean water, etc.

HC3 is airing the 8 PSAs through the national radio service Radio Nepal, and local FMs in affected districts, including Kantipur FM, which has nation-wide coverage.

The English translation of the spots follows:

  1. Only use boiled water or water treated with Chlorine like Piyush or Aqua tab for drinking and cooking. Keep the drinking water covered.
  2. Only breast feed child below the age of 6 month, mother’s milk consists of complete nutrition along with the required water.
  3. Only defecate in the toilet and make others do the same. Also dispose children’s stool in the toilet. Wash hands thoroughly with soap and water after cleaning stool.
  4. Wash hands thoroughly with soap and water before touching the food, feeding the child, after touching waste and after cleaning stool.
  5. If a child has three or more watery stool then give the child ORS and zinc Tablet. If the diarrhea is not controlled then take them to the nearest health camp or health facility.
  6. Cover nose and mouth with clean cloth while coughing and sneezing. If a child has fever, has difficulty breastfeeding, has irregular breathing, has chest indrawing then immediately take the child to closest health facility.
  7. Bury or burn household waste in deep ditch.
  8. Support the continuation of treatment of people having long-term illness and people who take regular medication.

Source: Johns Hopkins Center for Communication Programs and Nepal Ministry of Health and Population

Date of Publication: March 25, 2019

Wazazi Nipendeni – Antenatal Care Radio Spot

Wazazi Nipendeni (Love me, parents) is a national, multi-channel social and behavior change communication campaign in Tanzania that aims to empower pregnant women and their partners to take the steps necessary for a healthy pregnancy and safe delivery. The campaign featuressix 60-second radio spots that address early and complete ANC attendance, receiving the first dose of SP for the prevention of malaria in pregnancy, receiving the second dose of SP for the prevention of malaria in pregnancy, making an individual birth plan, the prevention of mother to child transmission of HIV, and delivery at a health facility. Each spot also encourages listeners to enroll in the SMS system for more information.

This radio spot addresses early and complete ANC attendance.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

Smart Couple Nepal Family Planning TV Spots

These materials are part of a family planning campaign – Parivar Niyojan Smart Banchha Jeewan (Family Planning makes a smart life), launched in Nepal on 21st August 2015 in an effort to reposition family planning for the young married couples (aged 15-29).

These four 45-second TV spots are intended to persuade couples to learn about family planning and to take an active part in ensuring their family’s health by using a modern contraceptive method.

The spots are::

Campaign Wave 1:

  • Smart Family
  • Ad for Newlyweds
  • Smart Choice
  • Brighter Future

Campaign Wave 2:

  • LARCs
  • Post Partum
  • Healthy Timing and Spacing of Pregnancies

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

TV Spots on Islam and Family Planning

From 2004 to 2013, the Jordan Health Communication Partnership (JHCP) was a national, cross-cutting behavior change communication program that envisioned a health competent Jordan in which communication empowers individuals, families, communities, and institutions with the knowledge, skills, and resources needed to improve and sustain health.

The JHCP Religious Leaders training program was designed to build the capacities of female and male Religious Leaders in advocating for family health according to the Laws of Islam. The program designed and produced this kit in cooperation with the Ministry of Awqaf and Islamic Affairs and the Higher Population Council. All Religious Leaders in Zarqa Governorate and most Religious Leaders in Irbid Governorate were trained on reproductive health and family planning.

TV spots and radio announcements were the channels for disseminating religious messages. The spots explained that Islam is supportive of FP. These messages included direct quotes from the Quran specifically addressing these topics. Both spots show parents with daughters (one spot has a couple with two girls, the other has a couple with one daughter in which the mother is pregnant).

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

Suaahara Jingles

Suaahara was a five year (2011-2016) project funded by USAID aimed to improve the nutritional status of women and children in 41 districts of Nepal. The project focused on improving health and nutrition behaviors at the household level through promotion of Essential Nutrition and Hygiene Actions (EN/HA), particularly Maternal, Infant and Young Child Nutrition (MIYCN), and addressing other determinants of under-nutrition, such as availability of and access to food, hygiene, quality of health care, child spacing and socio-cultural factors including gender and marginalization.

Suaahara was implemented by a consortium of partner organizations led by Save the Children.

Suaahara developed and implemented the integrated Bhanchhin Aama (“Mother knows best”) cohesive platform which linked varied messages and reinforced recommended actions through a wide array of channels including mass media (radio programs, radio spots and billboards), print, and social mobilization. The SBCC strategy established an internal quality materials review and production system to ensure that all partners in the consortium had mutually reinforcing, quality materials developed, pretested, produced and disseminated to the end user.

Suaahara developed and broadcasts jingles focusing on Suaahara key messages in Suaahara implementing 41 districts through 90 local FM stations and one national radio station “Radio Nepal”. Jingles were developed in Nepali, Awadhi and Doteli languages in order to reach specific audiences by ecological regions – Mountain, Hill and Terai.

  • Jingle on Caring of Sick Child
  • Jingle on Handwashing with Soap and Water
  • Jingle on Importance of Egg (complementary feeding for baby completes 6 months)
  • Jingle on Management of Child Feces
  • Jingle on Hygiene- Keep away child from dirt

Source: Johns Hopkins Bloomberg School of Public Health/ Center for Communication Programs

Date of Publication: March 25, 2019

Suaahara Radio Spots

Suaahara was a five year (2011-2016) project funded by USAID aimed to improve the nutritional status of women and children in 41 districts of Nepal. The project focused on improving health and nutrition behaviors at the household level through promotion of Essential Nutrition and Hygiene Actions (EN/HA), particularly Maternal, Infant and Young Child Nutrition (MIYCN), and addressing other determinants of under-nutrition, such as availability of and access to food, hygiene, quality of health care, child spacing and socio-cultural factors including gender and marginalization.

Suaahara was implemented by a consortium of partner organizations led by Save the Children. The SBCC strategy established an internal quality materials review and production system to ensure that all partners in the consortium had mutually reinforcing, quality materials developed, pretested, produced and disseminated to the end user.

Suaahara developed and broadcasts spots focusing on Suaahara key messages in Suaahara implementing 41 districts through 90 local FM stations and one national radio station “Radio Nepal”. Spots were developed in Nepali, Awadhi and Doteli languages in order to reach specific audiences by ecological regions – Mountain, Hill and Terai.

1. Spots on Breastfeeding

2. Spots on Complementary Feeding

3. Spots on Birth Spacing

4. Spots on Iodized Salt

5. Spots on Bio Security

Source: Johns Hopkins Bloomberg School of Public Health/ Center for Communication Programs

Date of Publication: March 25, 2019