Type of Material: Spot

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More TCCP - School Net Program (Tanzania) Resources

Tanzania School Net Program Radio Spots

The Tanzania School Net Program involved distribution of treated nets to both children ages 6-14 years and heads of household as primary audiences, empowering these audiences to take action while clearly conveying the benefits of getting everyone covered – including neighbors – by drawing on popular “sharing” beliefs that exist in Tanzania. The school net program (SNP) also targeted primary school teachers, TCCP Community Change Agents, Ward Educational Coordinators, and other stakeholders, including local government authority (LGA) officials, heads of schools, ward and village officials.

The effort included community outreach, radio spots, district-wide events, and school activities.

Through the Patapata radio program, children were inspired to talk to their parents, friends, and communities about malaria prevention behaviors such as sleeping under a net every night, proper net use, net care and repair, and net sharing. Anecdotal feedback from Community Change Agents indicated that children enjoyed the program, and that parents reported increased interpersonal communication with their children about the importance of sleeping under the nets they were given at school.

These radio spots helped to advertise the program as well as the campaign.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

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More TCCP - Tunakuthamini (Tanzania) Resources

Tunakuthamini (We value you) HIV Care and Treatment Campaign Radio Spots

Tunakuthamini radio spots feature characters modeling support for PLHIV in different types of relationships, including best friends, cousins, an uncle and nephew, brother and sister, brothers, and a husband and wife.

The 60-second spots address topics of disclosure, adherence, retention, and stigma reduction through a mini-drama approach, first establishing the close relationship between the characters, then showing how they support their friend, family member, or spouse living with HIV.

Source: Johns Hopkins Center for Communication Programs

Date of Publication: March 25, 2019

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More TCCP - Tuko Wangapi? Tulizana (Tanzania) Resources

Tuko Wangapi? Tulizana. – Concurrent Partnerships Campaign – The Restaurant [TV Spot]

Tuko wangapi? Tulizana is a national campaign that aims to address concurrent sexual partnerships, or having more than one sexual partner at one time, as a driver of new HIV infections in Tanzania. The campaign aims to increase knowledge of what a sexual network is and why it is risky, and examine the health, social, emotional and other consequences of concurrency. It encourages the audience to think critically about and discuss their own and their partners’ sexual history and behavior, with the ultimate goal of reducing overlapping sexual partnerships. Key campaign channels include radio and TV spots and interactive programs, print and social media, as well as community outreach.

This is a TV spot the campaign. In this spot, a couple is enjoying a romantic meal at a restaurant when the other women with whom the man has had sex begin coming by. Then, the men with whom those women have had sex come by, and soon the table is crowded, the waiter is bringing plate after plate of food, and the girlfriend gets fed up and leaves. The boyfriend then gets the many bills he has incurred as a result of his partnerships and almost faints. The scene then returns to the couple alone, both realizing the value of remaining faithful to one partner only.

Early evaluation results showed thatt over 33,000 radio spots aired on 19 stations since the start of the campaign, and over 300,000 community members have been reached through the Tuko wangapi? community outreach toolkit. Quarterly quarterly market research surveys showed that 69% of respondents had seen or heard the campaign, that 58% can correctly complete the phrase, ‘Tuko wangapi?’, and that over 40% of those exposed to the campaign have discussed the campaign with someone else, with friends and sexual partners being at the top of that list. Phase I of the project achieved its goals of increasing knowledge of and communication about what a sexual network is and why it is risky and in increasing personal HIV risk perception– the “Tuko wangapi?” phase of the campaign. As more evaluation results are available, we will update this page.

Source: Johns Hopkins University Center for Communication Programs (JHUCCP), Tanzania Ministry of Health and Social Welfare, Tanzania Commission for AIDS (TACAIDS)

Date of Publication: March 25, 2019

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More TCCP - Tuko Wangapi? Tulizana (Tanzania) Resources

Tuko Wangapi? Tulizana. – Concurrent Partnerships Campaign – The Car [TV Spot]

Tuko wangapi? Tulizana is a national campaign that aims to address concurrent sexual partnerships as a driver of new HIV infections in Tanzania. The campaign aims to increase knowledge of what a sexual network is and why it is risky, and examine the health, social, emotional and other consequences of concurrency. It encourages the audience to think critically about and discuss their own and their partners’ sexual history and behavior, with the ultimate goal of reducing overlapping sexual partnerships. Key campaign channels include radio and TV spots and interactive programs, print and social media, as well as community outreach.

This is a TV spot from the campaign. It shows a couple in a car. Soon both are approached by one of their lovers, who also get into the car. Soon the car is so full that is falls apart, making the point that concurrent partnerships are dangerous and can lead to HIV infection.

Early evaluation results showed that over 33,000 radio spots aired on 19 stations since the start of the campaign, and over 300,000 community members have been reached through the Tuko wangapi? community outreach toolkit. Quarterly quarterly market research surveys showed that 69% of respondents had seen or heard the campaign, that 58% can correctly complete the phrase, ‘Tuko wangapi?’, and that over 40% of those exposed to the campaign have discussed the campaign with someone else, with friends and sexual partners being at the top of that list. Phase I of the project achieved its goals of increasing knowledge of and communication about what a sexual network is and why it is risky and in increasing personal HIV risk perception– the “Tuko wangapi?” phase of the campaign. As more evaluation results are available, we will update this page.

Source: Johns Hopkins University Center for Communication Programs (JHUCCP), Tanzania Ministry of Health and Social Welfare

Date of Publication: March 25, 2019

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More TCCP - Jiamini! (Tanzania) Resources

Jiamini! Family Planning Campaign Media Brief

Jiamini! is a national campaign in Tanzania designed to empower women to initiate use of modern methods of family planning and encourage male support of family planning. It targets women and couples who want to delay their first pregnancy, wait to have their next child or stop having children, but who are not currently using a modern method of family planning.

By using testimonials from famous Tanzanians using modern methods of family planning, the campaign aims to:

  • Give people confidence to use modern methods
  • Address myths, misconceptions and fears about family planning
  • Encourage couples to talk to each other about family planning
  • Improve male partner support of family planning
  • Increase use of modern methods of family planning

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

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More Alive & Thrive Viet Nam Resources

Breastfeeding TV Spots

Alive & Thrive is an initiative in Vietnam aimed at improving infant and young child feeding by increasing rates of exclusive breastfeeding and improving complementary feeding practices.

These TV spots were produced as part of the initiative. The spots promote breastmilk as a product and aim to build the confidence of mothers to breastfeed early and exclusively for the first 6 months.

The spots are as follows:

Source: Alive & Thrive

Date of Publication: March 25, 2019

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Burkina Faso Child Mortality Radio Spots

These spots are part of a behavior change trial program targeting all causes of child mortality in seven randomised geographic areas (clusters) across Burkina Faso, and using seven additional clusters as controls. The trial is scheduled to last for 2.5 years and began broadcasting in March 2012; midline results (on behaviour change) were published in May 2014, and full endline data (including child mortality outcomes) will be published in 2015. The evaluation of this trial is is the most robust evaluation that has ever been conducted of a mass media intervention in a developing country. For more information on the trial click here.

The partner radio stations broadcast 10 spots (adverts) a day in six local languages on a variety of health issues that have an impact on child mortality. The scripts are produced in French by a creative team in Burkina Faso, and are translated into each of the six languages and recorded at a studio in Ouagadougou before being sent to partner radio stations for broadcast.

These spots were recorded in 2013:

The trial campaign also broadcasts live, interactive two-hour evening shows each weekday on each partner radio station. Dramas form a key part of these shows, which have become the most popular programos on the partner stations. The scripts are produced in French by a creative team earlier on the same day, and then emailed to each of the seven partner stations across the country. Each team of local actors rehearses the script, tweaks it to suit the local context, and then acts it out live on radio that evening in their local language. This is followed by a lively phone-in, during which listeners are encouraged to call the presenters of the show to discuss the issues that have been raised and to give their own reactions. This is a far less didactic format; callers are invited to talk openly, and a wide range of views are entertained and explored. Here is an example of a hygiene drama and phone-in discussion.

Development Media International is conducting a cluster-randomised trial to test the impact of the campaign.

Source: Development Media International

Date of Publication: March 25, 2019

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Circumcision TV Spot

This TV spot takes place in a beauty salon where two of the women share that their partners were recently circumcised. One goes into detail about how she convinced her partner to undergo the procedure and how much better their love life has been. Another shyly tells the other patrons that her partner did the same thing.

Source: Johns Hopkins Health and Education South Africa (JHHESA)

Date of Publication: March 25, 2019

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More Communication for Healthy Living (CHL - Egypt) Resources

Communication for Healthy Living: Egypt TV Spots

The Communication for Healthy Living initiative was implemented on a national scale as well as in underserved communities, using a full spectrum of communication approaches from mass media and publicity events, to community mobilization and empowerment, to client-provider counseling support. The television and radio spots reached more than 35 million viewers. They covered topics such as breastfeeding, avian influenza, and hygiene.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

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More Communication for Healthy Living (CHL - Egypt) Resources

Egypt CHL AskConsult TV Spots

These TV spots were aimed at improving the image of pharmacists in Egypt via the AskConsult project.

AskConsult was the private-sector component of the Egypt Communication for Healthy Living Porject, 2003-2011. It was designed to increase the trust in pharmacists by improving their interpersonal commiunication skills.

AskConsult, directly trained 5,500 private-sector pharmacists in interpersonal communication to build their capacity to fulfill customers’ demand for credible health information. AskConsult provided fact sheets, e-mail newsletters and online training modules its affiliated network of 30,000 privately-owned pharmacies. AskConsult encouraged the broader private sector to increase its participation in the practice of strategic health communication: Through AskConsult, CHL formed partnerships with 27 private-sector companies that leveraged more than $7.2 million worth of cash and in-kind contributions in support of USAID health priorities. The AskConsult activity also directly produced a sustainable entity, AskConsult for Health LLC, an Egyptian not-for-profit corporation that began developing non-USAID-funded health communication partnerships even before the end of the CHL project.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

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