Tuko Wangapi? Tulizana. – Concurrent Partnerships Campaign – The Restaurant [TV Spot]

Tuko wangapi? Tulizana is a national campaign that aims to address concurrent sexual partnerships, or having more than one sexual partner at one time, as a driver of new HIV infections in Tanzania. The campaign aims to increase knowledge of what a sexual network is and why it is risky, and examine the health, social, emotional and other consequences of concurrency. It encourages the audience to think critically about and discuss their own and their partners’ sexual history and behavior, with the ultimate goal of reducing overlapping sexual partnerships. Key campaign channels include radio and TV spots and interactive programs, print and social media, as well as community outreach.

This is a TV spot the campaign. In this spot, a couple is enjoying a romantic meal at a restaurant when the other women with whom the man has had sex begin coming by. Then, the men with whom those women have had sex come by, and soon the table is crowded, the waiter is bringing plate after plate of food, and the girlfriend gets fed up and leaves. The boyfriend then gets the many bills he has incurred as a result of his partnerships and almost faints. The scene then returns to the couple alone, both realizing the value of remaining faithful to one partner only.

Early evaluation results showed thatt over 33,000 radio spots aired on 19 stations since the start of the campaign, and over 300,000 community members have been reached through the Tuko wangapi? community outreach toolkit. Quarterly quarterly market research surveys showed that 69% of respondents had seen or heard the campaign, that 58% can correctly complete the phrase, ‘Tuko wangapi?’, and that over 40% of those exposed to the campaign have discussed the campaign with someone else, with friends and sexual partners being at the top of that list. Phase I of the project achieved its goals of increasing knowledge of and communication about what a sexual network is and why it is risky and in increasing personal HIV risk perception– the “Tuko wangapi?” phase of the campaign. As more evaluation results are available, we will update this page.

Source: Johns Hopkins University Center for Communication Programs (JHUCCP), Tanzania Ministry of Health and Social Welfare, Tanzania Commission for AIDS (TACAIDS)

Date of Publication: March 25, 2019