State Religious Leaders Messages

Breakthrough ACTION-Nigeria facilitated video recordings of religous leaders (Christian and Muslim) in its intervention states in Nigeria. The recordings focused on COVID-19 preventive messages to bolster the adherence of the guidelines of the NCDC in containing the pandemic.

Click below to access the radio spots:

Source: Breakthrough ACTION/Johns Hopkins Center for Communication Programs

Date of Publication: May 13, 2020

Uganda COVID-19 Campaign

The Next Big Thing

A group of concerned health communication specialists in Uganda has volunteered their time to help the government get word out about COVID-19 and its prevention. These SBC professionals come from a variety of organizations and institutions, including MOH, UNICEF, USAID funded projects, universities, Ugandan NGOs, media houses, and international NGOs. Even retirees and independent consultants are members of the group.

The Next Big Thing group emerged organically with no financial.or technical assistance from any donor funded project. Since March 18th, when the group first decided to offer assistance to the Ministry of Health (MOH), it has developed and launched a mass and social media campaign called Tosemberera. The campaign encourages Ugandans to stay at home, maintain a distance of at least two meters from others, wash hands frequently, and take other precautionary measures recommended by government.

Tonsemberera Campaign

On the 1st of April, only two weeks after work began, the Tonsemberera campaign was launched by the Minister of Health. The campaign is intended to harmonize government communication efforts in response to the pandemic, raise awareness and popularize simple actionable behaviors. It invites citizens, leaders, and popular influencers to share stories through social and mass media about how they are protecting themselves and others. The aim is to engage as many partners as possible to share accurate information about the disease and the government’s recommendations for prevention and treatment.

Thus far the list of materials includes the following (this will be updated as needed):

Source: Uganda Ministry of Health

Date of Publication: April 7, 2020

Coronavirus TV Spot

This spot was created to inform the public about the steps being taken by the Ministry of Health to prevent the spread of COVID-19 in Guinea. It includes details about closing of businesses and ports, as well as providing suggestions for citizens for keeping safe from infection.

Also included are symptoms of COVID-19, what to do if one thinks he is infected, how to prevent infection, and phone numbers to call for more information.


Ce spot a été créé pour informer le public des mesures prises par le Ministère de la Santé pour prévenir la propagation du COVID-19 en Guinée. Il comprend des détails sur la fermeture des entreprises et des ports, ainsi que des suggestions aux citoyens pour éviter les infections.

Sont également inclus les symptômes de COVID-19, que faire si l’on pense qu’il est infecté, comment prévenir l’infection et les numéros de téléphone à appeler pour plus d’informations.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 17, 2020

Malaria Audio Spots for the General Population

These spots are used to help educate the public about malaria in general, the mode of transmission, bed net utilization, and treatment seeking.

Source: Communication for Health Ethiopia

Date of Publication: February 10, 2020

Malaria Audio Spots for Schools

These spots, written in the form of riddles, are used to help educate school children about malaria in general, the mode of transmission, and bed net utilization.

Source: Communication for Health Ethiopia

Date of Publication: February 10, 2020

Gender Radio Spots

These are radio spots developed for the Communication for Health Campaign in Ethiopia.

They focus on:

  • Couple Communication – modelling healthy relationships and shared decision making through open communication – This spot is available in Amharic, Afaan Oromo, Tigrigna, Wolaitigna, Sidamigna
  • Male Engagement – enouraging meaningful male engagement in family health and child care. Thses spots are available in Amharic, Afaan Oromo, Tigrigna, Wolaitigna, Sidamigna
  • Sharing of Household Responsibilities – encouraging men to be more involved and share responsibilities in the household. These spots are available in Ahmaric, Afaan Oromo

These spots were broadcast on Ethiopia radio.

Source: Communication for Health Ethiopia

Date of Publication: February 6, 2020

Avian Flu TV Spot Jordan

This 1.5 minute TV spot explains how AI is passed from birds to humans, and how it is passed between humans. It offers practical advice for prevention, including how to cook food, hand washing, and other prevention techniques related to chicken farming.

Source: Jordan CCP

Date of Publication: March 25, 2019

Tuko Wangapi? Tulizana. – Concurrent Partnerships Campaign – The Bedroom

Tuko wangapi? Tulizana is a national campaign that aims to address concurrent sexual partnerships as a driver of new HIV infections in Tanzania. The campaign aims to increase knowledge of what a sexual network is and why it is risky, and examine the health, social, emotional and other consequences of concurrency. It encourages the audience to think critically about and discuss their own and their partners’ sexual history and behavior, with the ultimate goal of reducing overlapping sexual partnerships. Key campaign channels include radio and TV spots and interactive programs, print and social media, as well as community outreach.

This is a TV spot from the campaign in Tanzania. This 1 minute TV spot shows a couple in bed, soon joined by all of the other people they are having sex with, or have considered having sex with. The couples becomes overwhelmed and frightened and in the end the others disappear and the couple seems to realize that they need to stay faithful to one another.

Early evaluation results showed that over 33,000 radio spots aired on 19 stations since the start of the campaign, and over 300,000 community members have been reached through the Tuko wangapi? community outreach toolkit. Quarterly quarterly market research surveys showed that 69% of respondents had seen or heard the campaign, that 58% can correctly complete the phrase, ‘Tuko wangapi?’, and that over 40% of those exposed to the campaign have discussed the campaign with someone else, with friends and sexual partners being at the top of that list. Phase I of the project achieved its goals of increasing knowledge of and communication about what a sexual network is and why it is risky and in increasing personal HIV risk perception– the “Tuko wangapi?” phase of the campaign. As more evaluation results are available, we will update this page.

Source: Johns Hopkins University Center for Communication Programs (JHUCCP), Tanzania Ministry of Health and Social Welfare

Date of Publication: March 25, 2019