Type of Material: Strategies

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Strategic Malaria Communication Guide for Central America

This Strategic Malaria Communication Guide was developed following an assessment that included in-depth interviews of key actors and a literature review that led to the definition of key focus areas and recommended communication tactics that National
Malaria Programs (NMPs) in Central America should use to further their goals. It provides recommendations on key messages, target audiences, communication channels, and activities that NMPs can implement to foster effective communication with other actors and move towards malaria elimination. This guide seeks to:

  • Build awareness among NMP representatives in Central American countries about proven communication and advocacy practices to help create the appropriate conditions for malaria elimination.
  • Orient NMP representatives and other actors to the resources and reference materials available for malaria communication, which can be adapted and applied to regional and country-level efforts to reduce malaria transmission.

Source: USAID

Date of Publication: March 25, 2019

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Liberia Malaria Communication Strategy 2016-2020

The fourth Liberia National Malaria Strategic Plan (NSP) for 2016–2020 addresses the need to scale-up malaria control and prevention activities to build on gains made under the Millennium Development Goals and to continue making progress under the new Sustainable Development Goals (SDG). This new NSP addresses gaps observed in the implementation of the 2010–2015 Strategy and puts forth a more detailed budgeted strategy dealing with the malaria situation in Liberia by these target dates. Given the lessons learned from negative effect of the Ebola Virus Disease (EVD) on malaria programming, the NSP includes a plan to ensure malaria control activities are able to continue with minimal disruptions in the event of an emergency.

The objectives and activities set out in this document reflect the priorities and goals of World Health Organization (WHO), the Roll Back Malaria Partnership (RBM), and the President’s Malaria Initiative (PMI). Best practices and successes from other African countries will also inform the scale-up of future malaria control and prevention measures, from the health facility down to the community level. In addition, a new focus on private sector involvement will increase broader coverage of health-care delivery in Liberia.

This revised Malaria Communication Strategy takes current knowledge, beliefs, and practices into account to better contribute to the overall goal of halving malaria cases and deaths by 2020. The strategy seeks to facilitate the achievement of the following National Strategic Plan 2016–2020 objectives:

  1. To increase access to prompt diagnosis and effective treatment targeting 85% of population by 2020.
  2. To ensure that 80% of the population are protected by malaria preventive measures by 2020.
  3. To increase the proportion of the population who practice malaria preventive measures from 40% to 85% and sustain knowledge at 98% by the end of 2020.

Source: Liberia National Malaria Control Program

Date of Publication: March 25, 2019

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More Suaahara Nepal - Bhanchhin Aama (Mother Says) Campaign Resources

Suaahara SBCC Strategy: Earthquake Emergency Initial Recovery Period

This strategy aligned with the larger Suaahara nutrition project was developed in the wake of the Nepal earthquakes in the spring of 2015. The key points of the strategy were:

  • Empower families with the knowledge/ skill an and support they need to practice healthy behavior related to MIYCN in emergency setting including breastfeeding from the impact of untargeted donation or distribution of breastmilk substitutes, the risk of using breast milk substitutes protecting and WASH in the emergency period
  • Help families to practice small doable actions that lead the continuation of positive behavior

The primary audience was 1000-day pregnant , lactating mothers and their families specially care takers in 10 districts, and the main message of the strategy was the importance of breastfeeding during the emergency period.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

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Tupange Communication Strategy

This document details the demand creation efforts of Tupange (Let’s Plan) / Kenya Urban Reproductive Health Initiative, which used an inclusive dynamic community mobilization approach to reach out to the poor in urban settings.

The “Celebrate Life! Use Family Planning” communication strategy had the following elements

  • Foster dialogue around family planning in the home, on the street, at work, in the media
  • Increase understanding, appreciation and social approval for family planning
  • Address gender norms and issues concerning men’s attitudes towards women and the social structures designed to protect women
  • Reinforce existing contraceptive use (reduce discontinuation) and encourage new users
  • Improve knowledge and perceptions of family planning methods and the fertility cycle
  • Position FP as a natural part of life

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

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Liberia Ebola Response Strategic Communication Guide

This is a template for a strategic communication plan for an Ebola outbreak, specifically for Liberia.

Some objectives of this plan are to support adoption of protective measures, increase self-efficacy among the population, engage key partners, and build health literacy.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

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More Trending Topic: Population Health Environment Resources

Date of Publication: March 25, 2019

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More Trending Topic Malaria SBCC Strategies Resources

Date of Publication: March 25, 2019

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Jharkhand BCC Strategy

Developed as a result of extensive research and meetings, discussions and workshops with stakeholders, partners, and beneficiaries, this strategy provides a framework for information, education and communication (IEC), social and behavior change communication (SBCC), and interpersonal communication (IPC). These elements work together to facilitate social, behavioral, and normative changes related to maternal, child, and adolescent health, family planning, and reproductive health in Jharkhand state, India.

Source: Jharkhand Health Society, Futures Group, Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

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Gender Mainstreaming Strategy (2015-2020)

This strategy reflects USAID Zambia Community HIV Prevention Project’s (USAID-Z-CHPP) team and sub-partners’ understanding of gender-related barriers and consequences for HIV prevention.

USAID Z-CHPP prioritizes gender equity and gender equality as a critical dimension to its strategy for HIV prevention in Zambia. The project recognizes that tackling gender norms and inequities in Zambia is not just essential to achieving optimal health for women and girls, but is, in fact, essential for reducing HIV risk and will significantly contribute to optimal health outcomes for all Zambians.

The strategy centers on an innovative, gender-transformative approach to overcoming the gender constraints that hinder the prevention of the spread of HIV among women, men, girls, and boys. The approach translates gender and development concepts into practice and develops creative means to understand and influence the way social norms and relations, as well as the power, interdependencies, and inequalities associated with them, affect women, men, girls, and boys across the project sites.

Source: Pact Zambia, Plan International Zambia

Date of Publication: March 25, 2019

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