Confiance Totale Family Planning Demand Generation Campaign

In 2020, Breakthrough ACTION created the Confiance Totale (Total Confidence) brand and logo to generate trust in and demand for family planning (FP) methods and services among women of reproductive age in Integrated Learning Network catchment areas. Prior to the COVID-19 pandemic, West Africa Breakthrough ACTION (WABA) developed several Confiance Totale materials in collaboration with service delivery partner AmplifyPF and Ministries of Health. The campaign materials include intrauterine device, injectable, oral contraceptive pill, implant, Standard Days Method, emergency contraception, and all methods leaflets and radio public service announcements in French and local languages that promote having confidence in the safety and efficacy of family planning, health centers, and health care providers.

In 2023, WABA adapted the Confiance Totale materials for a nationwide Gratuité Totale (Totally Free) family planning services campaign in Côte d’Ivoire.

PUBLIC SERVICE ANNOUNCEMENTS

Radio public service announcements

CONFIANCE TOTALE CAMPAIGN (TOGO)

Banner [PDF]

Certificate [PDF]

Leaflets

Posters [PDF]

GRATUITÉ TOTALE CAMPAIGN (CÔTE D’IVOIRE)

Banner [PDF]

Family poster [PDF]

Youth poster [PDF]

Confiance Totale Matériel et adaptations de la campagne de création de demande de planification familiale

En 2020, Breakthrough ACTION a créé la marque et le logo Confiance Totale pour susciter la confiance et la demande de méthodes et de services de planification familiale (PF) chez les femmes en âge de procréer dans les secteurs sanitaires desservis par le Réseau d’apprentissage intégré. Avant la pandémie de la COVID-19, West Africa Breakthrough ACTION (WABA) a développé plusieurs matériels pour la campagne Confiance Totale en collaboration avec le partenaire de prestation de services AmplifyPF et les ministères de la santé. Le matériel de la campagne inclut des dépliants sur les dispositifs intra-utérins, les injectables, la pilule contraceptive orale, les implants, la Méthode des Jours Fixes, la contraception d’urgence et des dépliants sur toutes les méthodes, ainsi que des messages radiophoniques d’intérêt public en français et dans les langues locales qui encouragent la confiance dans la sécurité et l’efficacité de la planification familiale, des centres de santé et des prestataires de santé.

En 2023, WABA a adapté le matériel de Confiance Totale pour une campagne nationale de gratuité totale (services de planification familiale totalement gratuits) en Côte d’Ivoire.

Source: Johns Hopkins Center for Communication Programs

Date of Publication: July 26, 2026

Mainstreaming Gender and Youth in Malaria Programming in Uganda

According to the World Health Organization, gender norms, roles and behaviors significantly influence how women, men, and young people react to health challenges, access health services, and how health systems respond to their needs. A thorough understanding of youth- and gender-related dynamics of health seeking, decision-making, and resource allocation — and their integration into programming — is critical for effective malaria control and prevention. This learning brief offers guidance and shares learning with malaria programs in Uganda and sub-Saharan Africa on integrating measures that address gender- and youth-related barriers.

Source: Malaria Consortium

Date of Publication: October 27, 2022

Edutainment as a vehicle for malaria-related behavior change: Lessons learnt from Uganda

Many malaria awareness interventions in Uganda are designed to target women and children under five, often overlooking men and male youth. With men typically controlling their household’s financial resources and making decisions about expenditures, including on health, successfully reaching and engaging men with health campaigns is extremely important. The USAID Malaria Action Program for Districts identified large-scale football events of the 2018 FIFA World Cup to successfully engage men with edutainment activities aimed at improving their knowledge of malaria prevention, treatment and behavior change within households.

Source: Malaria Consortium

Date of Publication: October 27, 2022

Shifting Climate Culture Now

Over 70% of Americans see climate change occurring, and two-thirds feel the need to take personal action about it. However, many Americans are not sure of the behavioral shifts they can adopt to address climate change. Rare’s Shift Climate Culture program focuses on promoting the adoption of identified highest impact behaviors which can reduce green gas emissions significantly. Rare uses four strategic channels to drive this program: Climate Culture Hometown; Green Benefits; Climate Culture Entertainment Laboratory and Digital Campaigns.

Source: Rare

Date of Publication: September 20, 2022

Modern Kitchen Campaign, Bangladesh

The Clean Cooking Alliance (Alliance), government agency SREDA, Social Marketing Company and Purplewood implemented a campaign, between 2016 to 2019, for promoting clean cooking products in Bangladesh. The campaign aimed at increasing awareness and adoption of clean (energy-efficient and low emission) cookstoves and clean fuels like LP gas, wood pellets. The campaign also promoted a retained heat cooker, piloted by GIZ Bangladesh.

The campaign aimed to expand the stove-continuum to accommodate improved cookstoves and efficient fuels e.g. LPG, wood pellets. All thirteen products were brought under a category-brand, styled ‘Modern Kitchen’. The big idea was, “Times have changed, change your kitchen.” A social norming approach was also adopted, showing that forward thinking households were upgrading their kitchens, and minding the health of the cook (usually the female household head).

The campaign used radio, print, billboards, rickshaw branding, interpersonal communications (IPC), community-theater, movie-screenings, and fairs. Also used were bulk SMS, helpline and geo-targeted Facebook marketing. All materials were pre-tested in the field and fine-tuned before deployment. In each case, usage situations of clean cooking products were highlighted.

The key pitch was a soap-opera style, over-the-top family drama, screened outdoors. In the story, a flamboyant man realizes that – despite his clothes and gadgets – his meek older brother is more modern; because a truly modern man protects his home and family. Multiple product usage and maintenance videos were produced. To create hype, ‘kitchen makeover’ activities were carried out in 16 locations.

For women, the campaign went into playgrounds and yards. In the street theater performance, the heroine was a young ‘Modern’ new-bride who tries to clean up her in-laws’ kitchen. A TV celebrity endorsed HAP messaging, and starred in a mock Teleshopping Program about stoves. Outreach workers carried videos and materials to households and conducted IPC sessions.

Over 300 days of SBCC activities reached an estimated 1.6 million unique individuals. Online video views totalled 550,000. Final evaluation, carried out by Berkeley Air Monitoring Group, showed a ~40% increase in brand awareness. Nearly 15000 units of clean stoves and fuels were sold during the campaign period.

Source: Purplewood Limited

Date of Publication: November 16, 2021

SIMILIAR RESOURCES

Tools

Examples

Facts about Plague in California

This brochure shows areas of the state where plague is likely to be found in rodents and other animals, how to protect oneself, and how to recognize plague symptoms.

Source: California Department of Health

Date of Publication: November 2, 2021

SIMILIAR RESOURCES

Tools

Examples

Family Planning Brochures

These brochures serve as a way of reinforcing information about family planning. They are distributed in Nigerian communities to remind community members of the benefits of birth spacing at all levels of society from the individual to the family and community level.

The brochures were designed to be state-specific with images that resonate with cultural and religious teachings in each state.

Source: Johns Hopkins Center for Communication Programs

Date of Publication: November 2, 2021

SIMILIAR RESOURCES

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Obstetric Fistula Digital Stories: Facilitator’s Guide

This guide serves as a companion to the “Learn From My Story” series. In order to help people to listen to and use the stories, a facilitator’s guide was created and includes: the text of each woman’s story, discussion questions tailored to each woman’s story, and key messages for facilitators to convey.

The intended use of the guide is with three main audiences: health care providers, women with fistula, and community members.

Source: EngenderHealth

Date of Publication: October 19, 2021

SIMILIAR RESOURCES

Tools

Examples

My Childhood My Right Campaign Materials

This campaign was inspired by a group of youths in the Purulia and Malda districts of West Bengal in 2011. At the center of the campaign were Youth Champions – young change agents identified by Unicef through their network of schools. The campaign strategy was train hundreds of Youth Champions through workshops, empower them to engage other community stakeholders in conversation, while simultaneously running a public visibility campaign on the issue.

Included are:

Youth Champion’s booklet – This Picture and Activity booklet was a take-home for the young participants, handed out at the end of the workshop. It has been designed to summarise the key issues covered; including aspects of law, discussions around the prevailing attitudes and practices, and ideas on how the Youth Champions can continue the dialogue in their own communities.
Posters aimed at youth as well as at different groups of stakeholders
Banners
Wall paintings
Billboards

Source: UNICEF

Date of Publication: September 30, 2021

SIMILIAR RESOURCES

Tools

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Post Earthquake Emergency Flyer

This is a flyer regarding water, sanitation and hygiene, reproduced during the post-earthquake period in Nepal in the spring of 2015.

This was initially developed by UNICEF for dissemination during emergency situations. The flyer provides messages regarding water purification, use of latrines, hand washing, proper displosal of waste, and hygiene, etc.

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Confiance Totale Family Planning Demand Generation Campaign

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Edutainment as a vehicle for malaria-related behavior change: Lessons learnt from Uganda

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More Trending Topic - The Role of Social and Behavior Change in Climate Change Adaptation and Mitigation Resources

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Modern Kitchen Campaign, Bangladesh

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