Boy Scouts of America Brand Identify Guide

This resource is an example of a brand style guide. It shows how an organization maintains its brand identity through specific guidelines. The guide contains all the tools that users need to craft messages and create materials that support the Boy Scout brand.

A brand style guide helps ensure the consistent application of all of the executional elements throughout all communication outputs. Everyone who creates communication materials for the brand uses the brand style guide as a reference document.

Source: BSA

Date of Publication: March 25, 2019

Bilharzia Campaign Radio Show Guide

This document outlines and provides guidelines for a central element of the Bilharzia Media Campaign in Uganda, 2016-2017 – a series of radio call-in talk shows featuring Bilharzia experts. The talk shows were reinforced with DJ mentions, radio spots, a jingle, and a series of short radio skits in 9 languages. The broadcast stations of broadcast were carefully selected to reach 47 districts where Bilharzia was most prevalent plus Kampala, where Bilharzia is less common but still an issue, particularly among communities on the lake.

Primary audiences were men and women between 20 and 45 years of age and their school age children living in areas where Bilharzia is particularly prevalent, as well as health workers, teachers and leaders in areas where Bilharzia is particularly prevalent.

The objectives of the programs were to:

  • To increase awareness about Bilharzia and how to prevent it.
  • To increase the audience’s perceptions of risk for Bilharzia.
  • To encourage listeners to adopt practices that reduce their risk of Bilharzia and it’s consequences.

The programs achieved the following goals:

  1. Provided information to listeners about Bilharzia—what it is, it’s consequences, and how to prevent it.
  2. Provided information to listeners about realistic, practical actions they can take to prevent Bilharzia and minimize its consequences.
  3. Promoted use of latrines or toilets and never defecating or urinating near or in a body of water.
  4. Encouraged listeners to take advantage of the MOH’s free distribution of Bilharzia medicine every year to prevent serious consequences of Bilharzia.

Source: Ministry of Health, Uganda

Date of Publication: March 25, 2019

Bamboo Shoots. A Training Manual on Child-Centred Community Development /Child-led Community Actions for Facilitators Working with Children and Youth Groups

This manual is intended to open opportunities for children to learn about their own rights and discover their potential. It is expected that once the children acquire this knowledge, it will help them gain dignity. The manual contains a body of knowledge on rights-based programming and tools and techniques that are deeply rooted in international human rights and child rights principles.

The emphasis of the training is on practical actions that children will come up with following identification of the child rights violations – it therefore creates a platform for them to recognize and address issues affecting them directly. Children are the main actors in their own development, not just on the receiving end of development. Children can critically analyze their situation, including the factors that facilitate or hinder their development. Child-led actions can stimulate duty bearers in their responsibility to protect, fulfill and respect the rights of children.

Source: PLAN International

Date of Publication: March 25, 2019

Adolescent Job Aid

The Adolescent Job Aid is a handy desk reference tool for health workers (trained and registered doctors, nurses and clinical officers) who provide services to children, adolescents and adults. It aims to help these health workers respond to their adolescent patients more effectively and with greater sensitivity. It provides precise, step-by-step guidance on how to deal with adolescents when they present with a problem or a concern about their health or development.

It comprises three main parts:

  • Part 1: The clinical interaction between the adolescent and the health worker
  • Part 2: Algorithms, communication tips and frequently asked questions on 25 presentations related to developmental conditions, pregnancy-related conditions, genital conditions including sexually transmitted infections, HIV and other common presentations
  • Part 3: Information for adolescents and their parents or other accompanying adults on important health and development issues

Source: World Health Organization

Date of Publication: March 25, 2019

GREAT Project How-to-Guide

The Gender Roles, Equality, and Transformations (GREAT) project (covered in a Health COMpass Spotlight) is an evidence-based international development intervention that succeeded in improving gender norms related to
sexual and reproductive health and gender-based violence in Northern Uganda. The GREAT model encompasses several components and places collaboration with local partners and the community at the center of the intervention. GREAT’s elements are tested, evidence-based, and scalable; its interventions are tailored to life stages within the broad category of ‘young people.’ GREAT is simple and low-cost, and is designed to respect positive norms and values even as it asks communities to examine and challenge those norms and values that are negative. GREAT includes: 1) simple steps to bring communities together to take action to improve adolescent well-being; 2) a serial radio drama with stories and songs about young people and their families living in Northern Uganda; 3) orientation to help Village Health Teams (VHTs) offer youth-friendly services; and 4) a toolkit with lively stories and games. Each of the components encompasses specific methods and tools.

This How-to-Guide provides the tools and instructions needed to implement the GREAT project in a community. It is broken down into sections for each GREAT project component; within each component chapter, one will find an overview of the component, suggested activity sessions, and tracking forms for tracking implementation progress. Activity sessions may be repeated in multiple chapters of the guide for ease of use. This guide also includes the handouts referenced throughout the guide. Some of the materials in the are sourced from other projects that were studied while conceptualizing GREAT.

Source: Georgetown University

Date of Publication: March 25, 2019

MCHW Job Aid on ‘How to Manage Third Stage Labor” and “a Guideline”

The Nepal Family Health Program (NFHP-I) was a six-year (2002-2007) bilateral activity of United States Agency for International Development, Nepal (USAID/N) with the Government of Nepal. Its overall goal was to support the Government’s long-term goal of reducing fertility and under-five mortality within the context of the National Health Policy and Second Long-Term Health Plan 1997-2017.

Under the Safe Motherhood Program activity of NFHP, JHU/CCP team provided assistance to National Health Training Center (NHTC) in developing a MCHW job aide on ‘How to manage the third stage labor’ which was pilot tested in 26 districts through key stakeholders. Based on the finding, it was further revised, a guideline was also developed on how to use the job aide effectively and disseminated to the Refresher trained MCHWs to support their utilization of the job aid for active management of third stage labor. The job aid was integrated by National Health Training Center (NHTC) into the refresher training for MCHWs.

Source: Johns Hopkins Bloomberg School of Public Health/ Center for Communication Programs

Date of Publication: March 25, 2019

GREAT Scalable Toolkit

The Gender Roles, Equality and Transformations (GREAT) Project works to improve gender equity and reproductive health in Northern Uganda. GREAT uses radio drama, community mobilization, and small group discussions to promote dialogue and reflection among adolescents, with the goal of facilitating the formation of gender equitable norms and the adoption of attitudes and behaviors which may positively influence health outcomes among boys and girls, aged ten to 29.

This toolkit was developed as the centerpiece of the project and includes the following materials for use with small groups: activity cards, fact cards, flipbooks, game instructions and question cards, and discussion guides to accompany a year-long radio serial drama. (Scripts, recordings and development process description are available upon request.) The materials and activities are tailored to the lifecourse and designed to be scalable. The materials were also produced in local languages (Luo and Acholi).

Source: The Institute for Reproductive Health at Georgetown University, Pathfinder International, and Save the Children, with USAID funding (Mango Tree was local production house)

Date of Publication: March 25, 2019

Green Star National Message Guidelines

This guide is meant for use by everyone involved in the Green Star Family Planning Campaign in Tanzania in order to ensure that all messages are consistent throughout the campaign.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

Guidelines for Conducting IYCF Counseling Sessions in Health Facilities

Alive & Thrive is an initiative in Vietnam aimed at improving infant and young child feeding by increasing rates of exclusive breastfeeding and improving complementary feeding practices. The guidelines in this document were developed to help counselors conduct individual counseling sessions, facilitate group discussions, and provide mothers instructions on infant and young child feeding (IYCF) practices easily and effectively. The guidelines give specific instructions on what to do, how to do it, and which tools to use so that counselors can facilitate a counseling session in a spontaneous and easy manner. Included are: 8 topics for IYCF group sessions 1 guideline for individual IYCF counseling 1 guideline for supporting a new mother to breastfeed during the first days after giving birth at health facilities with delivery services

Source: Alive & Thrive

Date of Publication: March 25, 2019

Guidelines for Facilitating a Community-Based Support Group Meeting on Infant and Young Child Feeding

Alive & Thrive is an initiative in Vietnam aimed at improving infant and young child feeding by increasing rates of exclusive breastfeeding and improving complementary feeding practices.

The guidelines in this document aim to support community-based workers (CBWs) in organizing and facilitating infant and young child feeding support group (IYCFSG) meetings in the community in an efficient, effective manner. Through these meetings, mothers and caregivers can experience an environment open to discussion and learning about infant and young child feeding (IYCF) information and practices. The guidelines provide specific steps – what to do, how to do it, and which tools to use.

Source: Alive & Thrive

Date of Publication: March 25, 2019