Type of Material: Guidelines

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My Island, My Community: HIV/AIDS Scriptwriters Guide

This scriptwriters guide was developed to provide technical advice to the scriptwriters of the Entertainment Education drama “Callaloo” on how to translate science into relevant messages and actions to address knowledge, attitudes and behavior changes in the audiences of the Caribbean Islands.

The Callaloo series offers a mix of love, desire, joy, corruption and tragedy following the lives of four families living within the community of Riverbend on a beautiful Caribbean island. Throughout the drama, multiple plots have followed the family members through times of personal and business success and times of despair and the lost of loved ones.

Building the knowledge, shifting attitudes and ultimately changing behaviors will support reaching the objectives of the program. The guide has been developed based on the results of the knowledge, attitude and behavior change baseline survey and supplemented by current research conducted by key partners in the field. The guide analyzes each result area of the project, and identifies the audience, knowledge, attitudes, and behavior of the audience, as well as offering recommendations for key messages and storylines.

Source: PCI Media Impact

Date of Publication: March 25, 2019

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Communication Guide for Malaria Control Interventions, 2015-2020

The goal of this guide is to provide a framework for guiding Malaria BCC actors and implementing partners in Tanzania for a well coordinated, and sustained quality communication for Malaria interventions.

The objectives of the guide are:

  • To guide advocacy efforts aimed at political leaders, decision makers, private sector partners and community leaders in order to raise the profile of malaria and ensure increased resource allocation at all levels.
  • To ensure consistent and standardized messages among all partners in malaria interventions.
  • To provide a framework to guide the development and implementation of strategic, evidence-based Behavior Change Communication interventions.
  • To create a platform and forum for BCC partners to harmonize and coordinate all malaria behavior change communication activities implemented by different partners in Tanzania mainland.

Source: Ministry of Health Tanzania

Date of Publication: March 25, 2019

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Supporting Orphans and other Vulnerable Children through Communication and Basic Counselling: A Reference Guide for Service Providers

This guide has been written as a reference resource for non-professional counselors and staff working with orphans and vulnerable children (OVC) who need to know how to provide some basic counselling as part of psychosocial support for the children in their care or through their projects.

This guide aims to provide information and guidance which can be used with other resources.

The guide aims to: strengthen the capacity of service providers to address the individual and collective psychosocial needs of children and young people; provide an easy to use two-in-one guide and reference material for child counselors; promote the personal and professional development of counselors and other staff working with children and young people; and help service providers to assess and deal with challenges in working with orphans and other vulnerable children.

The Alliance, as part of the CORE Initiative Project in Uganda developed this publication as part of a series of tools and guides to support the development of the Ministry of Gender, Labour and Social Development (MGSLD) Orphans and Other Vulnerable Children Programme.

Source: International HIV/AIDS Alliance

Date of Publication: March 25, 2019

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Choose Life: A Guide for Peer Educators and Youth Leaders

This guide was primarily designed for boys and girls aged 10-14 from rural and urban areas of Haiti, Kenya, Mozambique and Rwanda.

This guide is especially geared for peer educators, youth leaders and others working with groups of youth. The guide provides facilitators with games, discussion questions and notes on behavior change. The objective is to enable them to effectively address HIV/AIDS from a values-based perspective. Its 12 modular lessons are progressive, leading participants through the decision-making process that culminates in a commitment to abstinence. Stories run through the curriculum, following the lives of youth and their families dealing with issues such as self-image, peer pressure, temptation, sexual abuse and unwed pregnancy.

The interactive learning sessions in this guide are designed to help create a supportive and positive learning environment. This will allow dialogue about sexual behavior and make group members feel free to ask questions, communicate openly, challenge one another, clarify their values, express concerns, and grow in understanding of relationships with the opposite sex.

Through participatory learning using games, stories and role plays, youth will be encouraged to feel good about who they are, their bodies, their families and their friends. They will then be able to make good decisions, set goals, communicate with parents and friends, care for their bodies and be assertive. These are skills that lower their risk of HIV infection and sexual exploitation. Learning to maintain a healthy lifestyle will protect them throughout their lives.

Source: World Relief

Date of Publication: March 25, 2019

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Branding Guidelines for Bhanchhin Aama Integrated Communication Campaign

Suaahara was a five year (2011-2016) project funded by USAID aimed to improve the nutritional status of women and children in 41 districts of Nepal. The project focused on improving health and nutrition behaviors at the household level through promotion of Essential Nutrition and Hygiene Actions (EN/HA), particularly Maternal, Infant and Young Child Nutrition (MIYCN), and addressing other determinants of under-nutrition, such as availability of and access to food, hygiene, quality of health care, child spacing and socio-cultural factors including gender and marginalization.

Suaahara was implemented by a consortium of partner organizations led by Save the Children.

Integrated (Unifying Theme-Bhanchhin Aama) Campaign: Suaahara developed and implemented the integrated Bhanchhin Aama (“Mother knows best”) cohesive platform which linked varied messages and reinforced recommended actions through a wide array of channels including mass media (radio programs, radio spots and billboards), print, and social mobilization. The platform involved multiple sectors (nutrition, agriculture, WASH, health service promotion, family planning), linked Suaahara partners, government and others, and had multiple messages for every target audience (pregnant women, husbands, newly married women, mothers-in-law, etc.).

The SBCC strategy established an internal quality materials review and production system to ensure that all partners in the consortium had mutually reinforcing, quality materials developed, pretested, produced and disseminated to the end user.

Branding Guidelines for Bhanchhin Aama Integrated Communication Campaign

Suaahara developed this standard Branding Guidelines to use consistently across all publications including Bhanchhin Aama campaign. Suaahara’s standard branding and marking constitutes of USAID logo and Suaahara mnemonic. USAID logo placed on the left side followed by Suaahara mnemonic. English and Nepali logos and mnemonics used for English and Nepali documents respectively.

USING THIS BRAND GUIDELINES

• These guidelines gave an overview of the branding elements and templates developed for Bhanchhin Aama integrated communication campaign to ensure consistency in communications across mediums.

• When artwork is produced, all files were checked by SBCC team for colors, fonts, visuals, etc. before full production/printing commences.

• All visuals/illustrations featured in this guidelines are for indicative purposes only and must be replaced with the relevant visuals/illustrations when developing actual communication materials.

This branding and marking used to position Suaahara across all public communications/materials carried out through any of the Suaahara implementing partners. Same applied to documents produced by local partner NGOs, sub-recipients and consultants.

Source: Johns Hopkins Bloomberg School of Public Health/ Center for Communication Programs

Date of Publication: March 25, 2019

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Brand Personality and Positioning Samples

This resource shows examples of various brands and their associated personalities and positioning.

Source: PSI

Date of Publication: March 25, 2019

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Using ART Grain Sack Charts: A Discussion Guide for Community Liaison Volunteers

This discussion guide was developed for use by Uganda’s Community Liaison Volunteers (CLVs) in conjunction with ART grain sack charts, a set of charts produced to encourage discussion around various thematic areas of concern for people living with HIV, including nutrition, prevention for positives, ART adherence, prevention of mother-to-child infection, and stigma. It is designed to help CLVs facilitate small group discussions with community members to increase awareness of and the importance of adherence. For each grain sack chart, there is a set of Learning Objectives and Group Discussion Questions, as well as suggestions for take-home messages.

The guide’s discussion topics include:

  • What is a good diet? What is a bad diet?
  • Which foods keep you healthy?
  • Choices for safer lifestyles
  • The price of choosing unsafe lifestyles
  • What is stigma and discrimination?
  • Your body before and after HIV
  • When does a person start ARVs?
  • The role of CLVs
  • When can HIV be passed from mother to child?
  • Caring for HIV positive children

This discussion guide was developed for use by Uganda’s Community Liaison Volunteers (CLVs) in conjunction with ART grain sack charts, a set of charts produced to encourage discussion around various thematic areas of concern for people living with HIV, including nutrition, prevention for positives, ART adherence, prevention of mother-to-child infection, and stigma. It is designed to help CLVs facilitate small group discussions with community members to increase awareness of and the importance of adherence. For each grain sack chart, there is a set of Learning Objectives and Group Discussion Questions, as well as suggestions for take-home messages.

The guide’s discussion topics include:

  • What is a good diet? What is a bad diet?
  • Which foods keep you healthy?
  • Choices for safer lifestyles
  • The price of choosing unsafe lifestyles
  • What is stigma and discrimination?
  • Your body before and after HIV
  • When does a person start ARVs?
  • The role of CLVs
  • When can HIV be passed from mother to child?
  • Caring for HIV positive children

Source: Joint Clinical Research Centre, Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

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Boy Scouts of America Brand Identify Guide

This resource is an example of a brand style guide. It shows how an organization maintains its brand identity through specific guidelines. The guide contains all the tools that users need to craft messages and create materials that support the Boy Scout brand.

A brand style guide helps ensure the consistent application of all of the executional elements throughout all communication outputs. Everyone who creates communication materials for the brand uses the brand style guide as a reference document.

Source: BSA

Date of Publication: March 25, 2019

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Date of Publication: March 25, 2019

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Bilharzia Campaign Radio Show Guide

This document outlines and provides guidelines for a central element of the Bilharzia Media Campaign in Uganda, 2016-2017 – a series of radio call-in talk shows featuring Bilharzia experts. The talk shows were reinforced with DJ mentions, radio spots, a jingle, and a series of short radio skits in 9 languages. The broadcast stations of broadcast were carefully selected to reach 47 districts where Bilharzia was most prevalent plus Kampala, where Bilharzia is less common but still an issue, particularly among communities on the lake.

Primary audiences were men and women between 20 and 45 years of age and their school age children living in areas where Bilharzia is particularly prevalent, as well as health workers, teachers and leaders in areas where Bilharzia is particularly prevalent.

The objectives of the programs were to:

  • To increase awareness about Bilharzia and how to prevent it.
  • To increase the audience’s perceptions of risk for Bilharzia.
  • To encourage listeners to adopt practices that reduce their risk of Bilharzia and it’s consequences.

The programs achieved the following goals:

  1. Provided information to listeners about Bilharzia—what it is, it’s consequences, and how to prevent it.
  2. Provided information to listeners about realistic, practical actions they can take to prevent Bilharzia and minimize its consequences.
  3. Promoted use of latrines or toilets and never defecating or urinating near or in a body of water.
  4. Encouraged listeners to take advantage of the MOH’s free distribution of Bilharzia medicine every year to prevent serious consequences of Bilharzia.

Source: Ministry of Health, Uganda

Date of Publication: March 25, 2019

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