Type of Material: Spot

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More Aha ye de Malaria Campaign (Ghana) Resources

Bites TV Spot

This video is part of the GoodLife project, which had as one of its slogans, “Let’s come together and drive malaria away for the GoodLife.” The “Aha ye de” (“It’s Good Here”) malaria campaign was designed to reposition the use of treated nets as a lifestyle decision, while at the same time preventing malaria, linking to the BCS’s overarching GoodLife campaign. The campaign seeks to increase risk perception by emphasizing the severity and threats of malaria. At the same time, the campaign empowers individuals to use malaria prevention and appropriate treatment. – See more at: /project-examples/eni-bone-evil-eye#sthash.QPzLKGWo.dpuf

This video is part of the GoodLife project, which had as one of its slogans, “Let’s come together and drive malaria away for the GoodLife.” The “Aha ye de” (“It’s Good Here”) malaria campaign was designed to reposition the use of treated nets as a lifestyle decision, while at the same time preventing malaria, linking to the BCS’s overarching GoodLife campaign. The campaign seeks to increase risk perception by emphasizing the severity and threats of malaria. At the same time, the campaign empowers individuals to use malaria prevention and appropriate treatment.

This TV spot shows people sleeping without treated nets and states that the type of mosquitoes with the malaria parasite bite at night. The narrator says that mosquitoes that have malaria don’t care where you sleep, who you sleep with, or what you do on your bed. Every night, they will bite you more times than you can count if you let them. So imagine what damage they can do while you are asleep. The video then shows people sleeping under treated nets.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

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More Alive & Thrive Viet Nam Resources

Breastfeeding TV Spots

Alive & Thrive is an initiative in Vietnam aimed at improving infant and young child feeding by increasing rates of exclusive breastfeeding and improving complementary feeding practices.

These TV spots were produced as part of the initiative. The spots promote breastmilk as a product and aim to build the confidence of mothers to breastfeed early and exclusively for the first 6 months.

The spots are as follows:

Source: Alive & Thrive

Date of Publication: March 25, 2019

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Burkina Faso Child Mortality Radio Spots

These spots are part of a behavior change trial program targeting all causes of child mortality in seven randomised geographic areas (clusters) across Burkina Faso, and using seven additional clusters as controls. The trial is scheduled to last for 2.5 years and began broadcasting in March 2012; midline results (on behaviour change) were published in May 2014, and full endline data (including child mortality outcomes) will be published in 2015. The evaluation of this trial is is the most robust evaluation that has ever been conducted of a mass media intervention in a developing country. For more information on the trial click here.

The partner radio stations broadcast 10 spots (adverts) a day in six local languages on a variety of health issues that have an impact on child mortality. The scripts are produced in French by a creative team in Burkina Faso, and are translated into each of the six languages and recorded at a studio in Ouagadougou before being sent to partner radio stations for broadcast.

These spots were recorded in 2013:

The trial campaign also broadcasts live, interactive two-hour evening shows each weekday on each partner radio station. Dramas form a key part of these shows, which have become the most popular programos on the partner stations. The scripts are produced in French by a creative team earlier on the same day, and then emailed to each of the seven partner stations across the country. Each team of local actors rehearses the script, tweaks it to suit the local context, and then acts it out live on radio that evening in their local language. This is followed by a lively phone-in, during which listeners are encouraged to call the presenters of the show to discuss the issues that have been raised and to give their own reactions. This is a far less didactic format; callers are invited to talk openly, and a wide range of views are entertained and explored. Here is an example of a hygiene drama and phone-in discussion.

Development Media International is conducting a cluster-randomised trial to test the impact of the campaign.

Source: Development Media International

Date of Publication: March 25, 2019

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Circumcision TV Spot

This TV spot takes place in a beauty salon where two of the women share that their partners were recently circumcised. One goes into detail about how she convinced her partner to undergo the procedure and how much better their love life has been. Another shyly tells the other patrons that her partner did the same thing.

Source: Johns Hopkins Health and Education South Africa (JHHESA)

Date of Publication: March 25, 2019

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More Communication for Healthy Living (CHL - Egypt) Resources

Communication for Healthy Living: Egypt TV Spots

The Communication for Healthy Living initiative was implemented on a national scale as well as in underserved communities, using a full spectrum of communication approaches from mass media and publicity events, to community mobilization and empowerment, to client-provider counseling support. The television and radio spots reached more than 35 million viewers. They covered topics such as breastfeeding, avian influenza, and hygiene.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

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More Communication for Healthy Living (CHL - Egypt) Resources

Egypt CHL AskConsult TV Spots

These TV spots were aimed at improving the image of pharmacists in Egypt via the AskConsult project.

AskConsult was the private-sector component of the Egypt Communication for Healthy Living Porject, 2003-2011. It was designed to increase the trust in pharmacists by improving their interpersonal commiunication skills.

AskConsult, directly trained 5,500 private-sector pharmacists in interpersonal communication to build their capacity to fulfill customers’ demand for credible health information. AskConsult provided fact sheets, e-mail newsletters and online training modules its affiliated network of 30,000 privately-owned pharmacies. AskConsult encouraged the broader private sector to increase its participation in the practice of strategic health communication: Through AskConsult, CHL formed partnerships with 27 private-sector companies that leveraged more than $7.2 million worth of cash and in-kind contributions in support of USAID health priorities. The AskConsult activity also directly produced a sustainable entity, AskConsult for Health LLC, an Egyptian not-for-profit corporation that began developing non-USAID-funded health communication partnerships even before the end of the CHL project.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

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More HC3 Nigeria Resources

Family Planning Radio Spots

This is a series of demand generation 60-second radio spots for modern FP methods adapted to state-specific contexts and community structures/events. The radio spots are part of a FP campaign in Nigeria.

The spots feature the adaption from the “Get It Together Song” and voices of opinion and religious leaders to increase social support for FP. Some of the spots include “Naming Ceremony” and “Henna,” in Hausa, while “Papa Emeka,” “New Bride,” and “New Baby” are in Ezza, Ohoazara & Central Igbo.

[Photo credit: © 2012 Akintunde Akinleye/NURHI, Courtesy of Photoshare]

Source: Johns Hopkins Center for Communication Programs

Date of Publication: March 25, 2019

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More Healthy Women of Ukraine Program (HWUP) Resources

Future is Worth Planning TV Spot

This TV spot is from the Healthy Women of Ukraine (HWUP) program. The goal of HWUP, which runs from 2011-2016, is to protect the reproductive health of Ukrainian women and couples by increasing the appropriate and effective use of modern methods of contraception as an alternative to unintended pregnancy and associated abortion. HWUP was a follow-on project to an earlier program, Together for Health, which ran from from 2006-2011.

Evaluation of the project thus far shows the following;

  • 7.8 million Ukrainians have been reached with the program’s messages
  • More than 25,000 people, mainly youth, have participated in FP/RH education sessions
  • 87% of education session participants plan to use modern family planning methods in the future
  • The number of access points for family planning and reproductive services has increased more than 300% in HWUP partner oblasts
  • More than 2,600 health care providers have been trained in modern family planning approaches and counseling

In the TV spot, a young man’s parents visit him and find him with a young woman. The father reminds the son that he has a future ahead of him and the son responds that “the future is worth planning” and shows his father the condom he carries.

Source: Healthy Women of Ukraine Program (HWUP)

Date of Publication: March 25, 2019

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More TCCP - Get to Zero (Tanzania) Resources

Getting to Zero – Radio Spots

Tanzania took upon itself a goal to eliminate new HIV infections in children and keeping their mothers alive by 2015. This campaign, Getting to Zero, involved the cooperation of many different sectors and stakeholders. These radio spots discussed prevention of mother to child transmission of HIV.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

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More Promoting quality malaria medication Resources

Radio Message about Fake Malaria Medicine – Malawi

This radio message by a well-known physician warns consumers about the dangers of purchasing fake medicines for malaria. It was produced in Malawi in 2014

Source: Fight the Fakes

Date of Publication: March 25, 2019

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