Type of Material: Spot

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Family Planning Radio Spots

This is a series of demand generation 60-second radio spots for modern FP methods adapted to state-specific contexts and community structures/events. The radio spots are part of a FP campaign in Nigeria.

The spots feature the adaption from the “Get It Together Song” and voices of opinion and religious leaders to increase social support for FP. Some of the spots include “Naming Ceremony” and “Henna,” in Hausa, while “Papa Emeka,” “New Bride,” and “New Baby” are in Ezza, Ohoazara & Central Igbo.

[Photo credit: © 2012 Akintunde Akinleye/NURHI, Courtesy of Photoshare]

Source: Johns Hopkins Center for Communication Programs

Date of Publication: March 25, 2019

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More Healthy Women of Ukraine Program (HWUP) Resources

Future is Worth Planning TV Spot

This TV spot is from the Healthy Women of Ukraine (HWUP) program. The goal of HWUP, which runs from 2011-2016, is to protect the reproductive health of Ukrainian women and couples by increasing the appropriate and effective use of modern methods of contraception as an alternative to unintended pregnancy and associated abortion. HWUP was a follow-on project to an earlier program, Together for Health, which ran from from 2006-2011.

Evaluation of the project thus far shows the following;

  • 7.8 million Ukrainians have been reached with the program’s messages
  • More than 25,000 people, mainly youth, have participated in FP/RH education sessions
  • 87% of education session participants plan to use modern family planning methods in the future
  • The number of access points for family planning and reproductive services has increased more than 300% in HWUP partner oblasts
  • More than 2,600 health care providers have been trained in modern family planning approaches and counseling

In the TV spot, a young man’s parents visit him and find him with a young woman. The father reminds the son that he has a future ahead of him and the son responds that “the future is worth planning” and shows his father the condom he carries.

Source: Healthy Women of Ukraine Program (HWUP)

Date of Publication: March 25, 2019

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Getting to Zero – Radio Spots

Tanzania took upon itself a goal to eliminate new HIV infections in children and keeping their mothers alive by 2015. This campaign, Getting to Zero, involved the cooperation of many different sectors and stakeholders. These radio spots discussed prevention of mother to child transmission of HIV.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

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Ghana BCS Media Materials Inventory

This is an inventory of all of the media/materials produced under the Ghana Behavior Change Support (BCS) Project from 2009-2013.

The main objectives of the project are to increase demand and use of commodities, services and positive behaviors in the areas of:

  • Maternal Neonatal Child Health and Family Planning Services
  • Malaria prevention and treatment
  • Nutrition
  • HIV/AIDS prevention, care and support
  • Water, Sanitation and Hygiene

The project was also charged with improving behavior change communication (BCC) capacity at the national, district and community levels.

Source: Johns Hopkins University Center for Communication Programs, Family Health Division of the Ghana Health Service

Date of Publication: March 25, 2019

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More Aha ye de Malaria Campaign (Ghana) Resources

GoodLife TV Spot: Kama Sutra

In June 2011 BCS and ProMPT, in partnership with the National Malaria Control Programme and the Ghana Health Service, launched the new “Aha ye de” malaria campaign. “Aha ye de” means “It’s Good Here” in Twi, one of Ghana’s national languages. The campaign is designed to reposition the use of treated nets as a lifestyle decision, while at the same time preventing malaria, linking to the BCS’s overarching GoodLife campaign.

In June 2011 BCS and ProMPT, in partnership with the National Malaria Control Programme and the Ghana Health Service, launched the new “Aha ye de” malaria campaign. “Aha ye de” means “It’s Good Here” in Twi, one of Ghana’s national languages. The campaign is designed to reposition the use of treated nets as a lifestyle decision, while at the same time preventing malaria, linking the BCS’s overarching GoodLife campaign. The campaign seeks to increase risk perception by emphasizing the severity and threats of malaria. At the same time, the campaign empowers individuals to use malaria prevention and appropriate treatment.

This one minute TV spot shows a couple getting ready to have sex, but the woman is continually bothered by the mosquitos in the room. At the end of the spot we see the couple preparing their bed with a treated net, and the woman and man much happier. The video is available in English and Twi.

In June 2011 BCS and ProMPT, in partnership with the National Malaria Control Programme and the Ghana Health Service, launched the new “Aha ye de” malaria campaign. “Aha ye de” means “It’s Good Here” in Twi, one of Ghana’s national languages. The campaign is designed to reposition the use of treated nets as a lifestyle decision, while at the same time preventing malaria, linking to the BCS’s overarching GoodLife campaign. – See more at: /project-examples/aha-ye-de-always-sleep-under-treated-net-0#sthash.ZvdSYpDh.dpuf

In June 2011 BCS and ProMPT, in partnership with the National Malaria Control Programme and the Ghana Health Service, launched the new “Aha ye de” malaria campaign. “Aha ye de” means “It’s Good Here” in Twi, one of Ghana’s national languages. The campaign is designed to reposition the use of treated nets as a lifestyle decision, while at the same time preventing malaria, linking to the BCS’s overarching GoodLife campaign. – See more at: /project-examples/aha-ye-de-always-sleep-under-treated-net-0#sthash.ZvdSYpDh.dpufIn June 2011 BCS and ProMPT, in partnership with the National Malaria Control Programme and the Ghana Health Service, launched the new “Aha ye de” malaria campaign. “Aha ye de” means “It’s Good Here” in Twi, one of Ghana’s national languages. The campaign is designed to reposition the use of treated nets as a lifestyle decision, while at the same time preventing malaria, linking to the BCS’s overarching GoodLife campaign. – See more at: /project-examples/aha-ye-de-always-sleep-under-treated-net-0#sthash.ZvdSYpDh.dpuf

Source: Johns Hopkins University Center for Communication Programs, Family Health Division of the Ghana Health Service

Date of Publication: March 25, 2019

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Health Communication Component, Pakistan – Project TV Ads

This page provides a series of television advertisements produced as part of the Pakistan Health Communication Component project, 2014-2018.

The ads include:

  • Lady Health Workers – promotes and gives recognition to the Lady Health Workers’ network which is the backbone of Pakistan’s basic health care services. This network provides health related information and services to their communities at their doorstep.
  • Newborn Care – on newborn care in general and specifically on delaying bath to children for at least six hours after birth for prevention from pneumonia.
  • Family Planning – informs about different family planning methods to choose from, for men and women, and both short-term and long-term reversible methods of contraception, which fits your needs and circumstances.
  • Birth Preparedness – talks about how birth preparedness can help families to overcome any possible complications, especially by arranging money, transportation and identification of health facility and skilled birth provider.
  • Exclusive Breastfeeding – talks about the importance of exclusive breastfeeding for the first six months of a child and the benefits it has for child’s growth.
  • Antenatal Care – highlights the importance of antenatal care, especially at least four visits to health providers, to prevent from any possible complication before or during pregnancy
  • Essential Immunizations – stresses on the importance of essential immunisation of children, even though if one has to overcome access barriers.
  • Breastfeeding – underscores the importance of breastfeeding in general and specifically exclusive breastfeeding for first six months for improved health of children; it also addresses common misconceptions about breastfeeding.
  • Skilled Birth Attendants – on the critical importance of skilled birth delivery during pregnancy and identifies four skilled birth attendance, namely Doctor, Nurse, Midwife and the Lady Health Visitor.
  • Diarrhea – on treatment of diarrhoea and precautionary measures needed to limit the loss of water and minerals in children.
  • Postnatal Care – talks about the importance of postnatal care soon after and after six hours of delivery for both mother and the child.

Source: USAID, Johns Hopkins Center for Communication Programs

Date of Publication: March 25, 2019

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More Healthy Women of Ukraine Program (HWUP) Resources

Hotline PSA for Healthy Women Ukraine

The aim of the this PSA, part of the Healthy Women Ukraine Program, was to start a general family planning and reproductive health conversation among society and promote the program’s website and hotline.

The PSA shows women of various ages speaking on the phone and thanking someone who sounds like a friend for helping them determine their best family planning option. In the final shots of the PSA, it becomes clear that the person on the other end of the line is not a friend, but rather a hotline counselor. The PSA ends showing the hotline number.

Source: Healthy Women of Ukraine Program (HWUP)

Date of Publication: March 25, 2019

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More Promoting quality malaria medication Resources

Radio Message about Fake Malaria Medicine – Malawi

This radio message by a well-known physician warns consumers about the dangers of purchasing fake medicines for malaria. It was produced in Malawi in 2014

Source: Fight the Fakes

Date of Publication: March 25, 2019

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LLIN Campaign Radio Spots

Demand generation spots for LLIN replacement campaigns. These spots are specific for pre-, during & post-campaigns awareness and adherence to net use. The state-specific spots are used to announce details of the campaign and solicit the support of the general public for the campaign activities. These also includes net ambassador spots, usually the wife of the state Governor or traditional rulers.

The spots were broadcast in: Zamfara, Benue, Oyo, Kogi, Sokoto, Kebbi, Nasarawa and in the following languages: English, Hausa, Okun, Igbira, Igala, Yoruba

Source: Johns Hopkins Center for Communication Programs

Date of Publication: March 25, 2019

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Malaria-themed Radio Spot

These are 60-second radio commercials developed in line with the National Malaria Elimination Programme’s slogan – “For a Malaria‐Free Nigeria”. It covers the following thematic areas: ANC, LLINs, Malaria Risk Perception and Testing Before Treatment.

The spots were broadcast in Akwa Ibom, Kebbi, Nasarawa, Ebonyi, Bauchi, Sokoto, Benue, Oyo, Kano & Cross River states, and in English and Hausa languages. They were aired a total of 44,036 times.

Source: Johns Hopkins Center for Communication Programs

Date of Publication: March 25, 2019

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