Adapting a Radio Magazine Program in a New Geography

This how-to guide is developed for program managers who want to implement radio magazine programs that have been proven to inspire behavior change around family planning.

The original radio programs were developed for specific Nigerian cities and States and are adaptable to other locations which may not be similar to the location and language of the original program. In NURHI 2, a radio magazine programme ‘Ireti Eda’, developed for Oyo was adapted for broadcast in Ogun and Ondo States and was proven successful in changing family planning intention to use in those States.

This was successful because the program manager followed a process of adaptation as highlighted in this how to guide.

Source: NURHI

Date of Publication: August 10, 2020

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Transmedia: Scripting, Production, and Effect on Ideation

Transmedia is commonly defined as a narrative or project that combines multiple media forms. A transmedia project may combine many different types of prints or prose text, graphics and animation, or work across multiple platforms, such as different types of social media platforms, interactive websites or advertising outlets.

This booklet was developed for knowledge-sharing and information on how NURHI-2 carried out its mass media campaign using the transmedia approach. It highlights NURHI 2’s learning experiences and challenges on how the transmedia approach was implemented along with key areas for improvement.

Source: NURHI

Date of Publication: August 10, 2020

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TCI University Toolkits

The TCI-University toolkits contains practical how-to guidance and tools on implementing proven interventions along with access to an online community of practice, which supports knowledge exchange and sharing among country and regional practitioners.

The toolkits are:

TCI Global
AYSRH
HUB Toolkits
TCI Tools Collection

Source: Bill and Melinda Gates Foundation

Date of Publication: August 10, 2020

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TCI University Resource Collection

This Resource Collection covers The Challenge Initative (TCI)’s tools, job aids, brochures, magazines, posters, and many other types of materials.

The collection includes materials on:

Services and Supply
Demand Generation
Advocacy
Research, Monitoring, and Evaluation

Source: Bill and Melinda Gates Foundation

Date of Publication: August 10, 2020

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NURHI 2 Social Mobilization Tools

Social mobilization has been used over the years at different times to increase awareness of social issues and promote change at the community level. Numerous studies have demonstrated the importance of social mobilization in improving health-seeking behaviors.

In family planning, social mobilization is used to generate demand for products and services through community-based activities, such as neighborhood campaigns, community dialogues and key life events. In NURHI 2, programming for young persons is intentional, with discussions around life planning and reproductive health.These activities promote family planning discussions at the community level and direct potential clients to health facilities for more information on family planning and uptake of modern family planning methods.

All mobilization activities focus on making family planning information available and bringing the services closer to the community members, even in hard-to-reach areas.

The following tools are available on the page:

Source: NURHI

Date of Publication: August 10, 2020

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A How-to-Guide in Conducting Effective and Vibrant Social Mobilization Activity

The Nigerian Urban Reproductive Health Initiative (NURHI 2) project is designed to increase contraceptive use in Kaduna, Lagos and Oyo states. It is an extension of the successful NURHI Phase 1 Project (2009 – 2014) and runs from 2015 – 2020.

This second phase of NURHI builds on successful strategies implemented over a six-year period in six Nigerian cities. Through a strategic combination of service delivery, communication and advocacy, the project aims to increase demand for and supply of family planning (FP) services, ultimately leading to longterm sustainability.

NURHI 2 uses communication to increase demand for family planning among men and women through an integrated communication strategy that employs a combination of social mobilization, media campaigns, and entertainment education.

Source: NURHI

Date of Publication: August 10, 2020

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Global Handwashing Day Social Media Toolkit

Social media tools reach millions of individuals, private or not-for-profit organizations, and government officials around the world. The Global Handwashing Day social media campaign aims to create a global buzz about handwashing and to inspire increased investment in handwashing efforts globally. That said, you don’t have to be involved in the water, sanitation, and hygiene (WASH) sector to celebrate Global Handwashing Day. Handwashing is important for everyone, everywhere, and we encourage you to tailor the ideas included in this toolkit to suit your organization’s audience and needs. This toolkit includes messages for spreading the word about Global Handwashing Day on Twitter, Facebook, and blogs.

Source: Global Handwashing Day

Date of Publication: July 21, 2020

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Crisis and Emergency Risk Communication Tool Kit

This toolkit, created by the California (US) Department of Health, provides detailed resource materials to assist in effectively managing and communicating during an emergency or crisis.

The Tool Kit is specifically designed to support writing and implementing a crisis communication plan. A crisis communication plan clearly defines your goals, objectives and actions. It provides specific guidelines and instructions for communicating during emergencies

The Tool Kit offers information and techniques to assist in:

Updating and revising your local health department’s crisis manual and related materials
Customizing resources for your local health department
Informing and protecting the public during an emergency
Communicating clearly with law enforcement officials, medical providers and other officials in an emergency
Engaging partners/stakeholders to best support communication responses
Effectively coordinating with the California Department of Public Health, the California Office of Emergency Preparedness and other state and federal agencies using the Standardized Emergency Management System (SEMS) model
Working with diverse populations

Source: California Department of Health

Date of Publication: July 21, 2020

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Moyo ndi Mpamba Campaign

This campaign is part of the Support for Service Delivery Integration (SSDI)-Communication project, implemented by the Johns Hopkins Center for Communication Programs (CCP) and partners in Malawi from 2011-2016.

SSDI-Communication was a five-year social and behavior change communication (SBCC) project funded by the United States Agency for International Development (USAID). CCP’s partners were Save the Children International and several local organizations, including CRECCOM, YONECO, Story Workshop, Galaxy Media and the University of Malawi.

An important feature of this project was that it was one among three allied projects that collectively formed USAID’s Support for Service Delivery Integration program. The other two projects focused on service delivery (SSDI-Services), and policy and systems strengthening (SSDI-Systems). SSDI-Services was an important collaborator as SSDI-Communication behavior change strategies and SSDI-Services mobilization strategies were built on one another.

Project materials

Source: Johns Hopkins Center for Communication Programs

Date of Publication: May 26, 2020

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Adapting a Radio Magazine Program in a New Geography

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Transmedia: Scripting, Production, and Effect on Ideation

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A How-to-Guide in Conducting Effective and Vibrant Social Mobilization Activity

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