SBCC Strategy and Implementation Guide [Guatemala]

This guide and strategy was designed for the Western Highlands of Guatemala provides a general framework for communication that supports the implementation of the SBCC Strategy (implemented in 2011) by the Ministries of Health and Education, which encompasses nutrition, family planning, maternal and child health, and HIV. The Implementation Guide aims to facilitate systematic coordination of the Strategy at all levels by SBCC planners and the integration of health interventions using the life stage approach in homes and communities (young parents, mature families, children 6-13, and adolescents) as an organizing principle.

The overall purpose of the Implementation Guide is to ensure the coordination and synergy of SBCC in nutrition, maternal and child health, family planning, and HIV, ensuring that interventions are consistent and define a common measure of success. A convergence approach integrates USAID/Health and Education Office’s key health areas–nutrition, maternal child health, reproductive health, HIV–as they apply to people in each lifestage. The convergence approach is based on three principles–that the families and communities are the drivers of their health; that the SBCC strategy addresses environmental and structural issues, and that the systems in place to support healthy outcomes are strengthened. The implementation guide was extensively field tested by C-Change and is used in 30 municipalities in the Guatemalan Highlands.

The English and Spanish versions of the Strategy and Implementation Guide are combined in the PDF attached.

Source: FHI 360

Date of Publication: March 25, 2019