The Insights 101 Playbook: A Dynamic Learning Starter Kit

The Insights 101 Playbook is an introductory guide to one of the key building blocks of dynamic social and behavior change (SBC) project design: insights. It has been designed to offer concise and practical guidelines with examples—from identifying insights to applying and sharing them across project partners. Consider insights as the distillation of formative research that allows you to include the research findings in the design.

What’s inside?
The Playbook includes three chapters that use a case example to walk through the different insight phases:

  1. Identify and articulate insights
  2. Convert an insight into an opportunity
  3. Share and apply insights

The chapters provide an overview with clear guidance, a case study, and a capacity-strengthening component. There are insights about teams, approaches, processes, and more.

Last modified: February 9, 2024

Language: English, French

Source: Johns Hopkins Center for Communication Programs

Year of Publication: 2024

Family Planning Sermon and Messaging Guide for Faith Communities

This guide is designed to support faith communities, congregations and religious leaders who want to improve family planning (FP) literacy and acceptance through sermons and other messaging opportunities. The sermon guide addresses how religious texts and sacred traditions can help break the silence on FP and correct misinformation. The guide addresses sacred texts and norms from Christianity, Islam, Hinduism, Buddhism, the Baha’i faith, and Sikhism and includes messages that can be tailored to each faith. The messages can be delivered in a variety of settings, including at worship services, faith community ceremonies, or other events.

Last modified: November 29, 2023

Language: English

Source: Christian Connections for International Health (CCIH)

Year of Publication: 2023

Nepal Earthquake Materials

These materials were produced in response to critical health concerns following the 2015 earthquake.

CCP, UNICEF, USAID, and the Nepali Ministry of Health worked to create materials to address stress, hygiene, and water safety in the weeks and months following the event.

These include:

Source: Johns Hopkins Center for Communication Programs, Nepal Ministry of Health and Population, UNICEF, USAID

Date of Publication: September 30, 2021

Smart Jeewan Campaign

These materials are part of a family planning campaign – Parivar Niyojan Smart Banchha Jeewan (Family Planning makes a smart life), launched in Nepal on 21st August 2015 in an effort to reposition family planning for the young married couples (aged 15-29).

There are four television commercials in Wave-I showing the life stages of a couple where planning for family is needed. There are five television commercials in the Wave-II. One is intended to educate the viewers that there are family planning methods available and safe to use by post-partum mothers during breastfeeding. Second, about use of IUCD for spacing. Third about using IUCD. Fourth about the safety of using family planning methods like pills to delay first pregnancy. Fifth about the appropriate use of Emergency contraceptive pills.

There are five posters designed during Wave-1 to complement the four TVCs, one comprehensive poster with all life stages for family planning, and one to depict the uniting message of youths taking the ownership of family planning to be Smart Couples.

A “Badhai” or congratulations booklet was also developed in the Wave-II to be used by community health workers and health worker when doing interpersonal communication/interactions with newly married couples and 1000- day couples (pregnancy 9 months and baby 2 years roughly equals to 1000 days). This booklet has important information useful for couples at the various stages of married and family life.

There are seven leaflets developed to use as job aid by community health workers and information material to take home by the newly-wed couples and 1000-days couples regarding the five temporary family planning methods (IUCD, Implant, 3-month injectable, combined oral contraceptive pills, condoms), emergency contracentive pills, two permanent family planning methods (vasectomy, minilap), and one leaflet with information on all these methods.

Photo credit: © 2013 Valerie Caldas, Courtesy of Photoshare

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: August 5, 2020

Booklet of Key Essential Nutrition Actions Messages

The Essential Nutrition Actions (ENA) framework is an operational framework for managing the advocacy, planning and delivery of an integrated package of preventive nutrition actions encompassing infant and young child feeding (IYCF), micronutrients and women’s nutrition. Using multiple contact points, it targets health services and behavior change communication support to women and young children during the first 1,000 days of life – from conception through the first two years of life.

The Booklet of Key ENA Messages illustrates the key ENA messages and can be used by those implementing and supporting health, nutrition, and food security programs for improving nutrition practices among pregnant and lactating mothers and children under two. It can be a resource for training community or facility-based workers or for promoting behavior change at the household level. The goal of this booklet is to make available a harmonized set of messages across all implementing partners working across various programs and regions in a targeted country.

Source: Helen Keller International, John Snow Inc.

Date of Publication: March 25, 2019

Children’s ART Literacy Series

The Children’s Anti-Retroviral Therapy (ART) Literacy Series shares knowledge, facts, and a series of creative and fun activities, centered around children and antiretroviral therapy. The series primarily targets children aged 6-12 living with HIV, though much of its content is also appropriate for older adolescents. The series is based on the concept of ‘edu-tainment’ which integrates ‘education’ and ‘entertainment’ strategies to promote enjoyable learning processes.

Source: SafAIDS

Date of Publication: March 25, 2019

Ghana BCS Media Materials Inventory

This is an inventory of all of the media/materials produced under the Ghana Behavior Change Support (BCS) Project from 2009-2013.

The main objectives of the project are to increase demand and use of commodities, services and positive behaviors in the areas of:

  • Maternal Neonatal Child Health and Family Planning Services
  • Malaria prevention and treatment
  • Nutrition
  • HIV/AIDS prevention, care and support
  • Water, Sanitation and Hygiene

The project was also charged with improving behavior change communication (BCC) capacity at the national, district and community levels.

Source: Johns Hopkins University Center for Communication Programs, Family Health Division of the Ghana Health Service

Date of Publication: March 25, 2019

Knowing about Myself

This is a booklet for parents talking to their youg HIV positive children about HIV. It is designed to be used with children from about 6 years of age to 10 or 12 years of age who are able to understand the information. The booklet explains the health care that the child needs, It also goes into how the child may feel, how others may feel about him, and how the doctors and nurses will be helping him to keep healthy.


Date of Publication: March 25, 2019