Type of Material: Series

View Resource

More HC3 Nigeria Resources

Malaria-themed Radio Magazine Program

This 13-episode Nigerian reality radio program incorporates different interactive elements, such as interviews, discussions, vox pop, testimonials and expert opinions to engage audiences on malaria-related topics. The English version is titled Play Your Part while the Hausa version is titled Taka Naka Rawan.

Each episode lasts 15 minutes and the program is broadcast in English and Hausa. Between 2015 and 2017 the show was broadcast weekly in five stations across five states -Akwa Ibom, Kebbi, Benue, Nasarawa & Zamfara.

Source: Johns Hopkins Center for Communication Programs

Date of Publication: March 25, 2019

SIMILIAR RESOURCES

Tools

Examples

Regions/Countries

Primary Audience(s)

Channel(s) of Communication

Intervention Level(s)

Language

Topic Areas

Share this Article





View Resource

More Soul City Resources

Soul City It’s Real TV Series

Soul City Its Real is the Soul City Institute’s flagship television show which has become one of South Africa’s most loved television shows over the past 17 years.

Set in the fictional Soul City Township, the Soul City mirrors the social and development challenges faced by poor communities everywhere. It weaves health and social issues into real-life stories for the millions of people who have grown to trust the powerful messages of this very popular programme.

Thirteen half- hour prime time TV episodes carrying riveting drama air on the national broadcasters SABC 1 channel. The drama has also been broadcast in many other countries to millions of viewers. Designed to keep people talking about the issues raised in the drama: SC takes these discussions to other supporting mediums such as:

  • Radio: Popular and important topics highlighted in the respective series’ are further debated in depth on community and commercial radio stations across the nine provinces, where target audience participation is ensured
  • Print: Around 1 million full colour easy to read booklets covering health and development l topics raised by the TV series are distributed for each series. The booklets deal with the topics carried by the series in greater detail and can be kept by readers for future reference. To date X million copies of X booklets have been distributed
  • Social Mobilisation: Engaging and motivating a wide range of partners at local or national levels to raise awareness and shift in social norms within communities.

Source: Soul City

Date of Publication: March 25, 2019

SIMILIAR RESOURCES

Tools

Examples

Regions/Countries

Primary Audience(s)

Channel(s) of Communication

Intervention Level(s)

Language

Topic Areas

Share this Article





View Resource

More TCCP - Siri ya Mtungi (Tanzania) Resources

Siri ya Mtungi TV Series

Siri ya Mtungi (Secrets of the Gourd) is a 13-part drama series that examines love and sexual relationships among a community of family and friends living in Dar es Salaam.

The drama tells stories of their crises and triumphs, with themes about maternal and child health, reproductive health and family planning, and other important issues woven in. The television show was a turning point for Swahilliwood – the Tanzanian film industry – as it has brought new skills and opportunities to local actors, musicians, artists and crew, and combined the magic of film with the power of education. The television series follows the characters as they grapple with issues that challenge all Tanzanians, such as family planning and concurrent sexual partnerships. The series will be released on DVD after the broadcast, dubbed in English, French and Portuguese, to enable greater reach across Africa.

More information on the television series can be found on the Siri ya Mtungi website.

Source: Johns Hopkins University Center for Communication Programs, Media for Development International (MFDI)

Date of Publication: March 25, 2019

SIMILIAR RESOURCES

Tools

Examples

Regions/Countries

Primary Audience(s)

Channel(s) of Communication

Intervention Level(s)

Language

Topic Areas

Share this Article





View Resource

More Shuga Spotlight Resources

Shuga Television Series

This campaign reaches out to young people in Kenya with awareness and prevention information on HIV/AIDS. The HIV Prevention effort includes the MTV premiere of “Shuga,” a fast-moving drama that focuses on the lives of several young adults and university students as they confront the realities of love, jobs, and their families.

Filmed in Nairobi, the series addresses sexual networks, multiple concurrent partnerships, substance abuse, and living with HIV, in the context of cultural norms. “Shuga” has an online component which features interviews with cast members who discuss issues addressed in the drama; a Q&A section with additional information on what youth should know; and blogs where youth can discuss issues and comment on a question of the week. In addition, the project includes radio programming that mirrors the TV drama; training for local broadcasters to strengthen capacity to produce local programming; and a training of trainers and educational toolkit for youth organizations carrying out peer education in communities vulnerable to HIV.

Originally shown in Kenya, the series began airing in Nigeria in January 2014, and will air in South Africa in 2017.

Source: FHI 360, MTV, PEPFAR

Date of Publication: March 25, 2019

SIMILIAR RESOURCES

Tools

Examples

Regions/Countries

Primary Audience(s)

Channel(s) of Communication

Intervention Level(s)

Language

Topic Areas

Share this Article





View Resource

More Shuga Spotlight Resources

Shuga Radio Series

These radio programs supported and enhanced the Shuga TV series throughout the campaign, using the same objectives and BCC messages as the TV drama. In the original series, developed in Kenya, the 12 episodes were followed by two 25-minute pre-recorded magazine shows which further explored the topics covered with young people, experts from the countries and global and national cooperating partners. The United Nations Children’s Fund (UNICEF) contributed to expanding the reach of MTV Shuga through radio broadcasting.

Radio project funding, beginning in season 3, was from UNICEF and the US President’s Emergency Plan For AIDS Relief (PEPFAR) Partnership for an HIV-Free Generation, with country governments, partners, and young people collaborating.

Source: MTV Staying Alive Foundation

Date of Publication: March 25, 2019

SIMILIAR RESOURCES

Tools

Examples

Regions/Countries

Primary Audience(s)

Intervention Level(s)

Language

Topic Areas

Share this Article





View Resource

RESEAUX TV Series [Cote d’Ivoire]

This is an episodic drama series that addresses the current HIV situation and challenges in an entertaining way for Cote d’Ivoire. The series shows how the country’s fast pace toward recovery, modernity and success brings a new HIV challenge as a recent study shows that more adults, especially those over 40 years old, are the most affected by HIV. The series also demonstrates that current communication between husbands and wives is failing, and the series then goes on to explore why this is and how improved communication is beneficial as far as promoting safe behaviors and reducing HIV new infections.

The series explores the idea that a person’s wealth, level of success, age, or sexual orientation do not matter when it comes to risk. Rather, what matters is how a person’s behavior today will affect his/her entire future because behind each incidence of unprotected sex lies a suite of consequences, including HIV/AIDS infection.

The first season includes six episodes, with an average length of 21 minutes each:

  • Episode 1: Jean Yves seems to have everything that could make a man happy: a good job, a loving wife and children, longtime friends, and projects. In his search for pleasure, will Jean Yves put the stability of his family and his marriage at risk?Will Sara be able to deal with her husband’s infidelity and protect her health?
  • Episode 2: Nina, Jean Yves, Anita, Sara, Cyril, Francois all belong to one voluntary sexual network, or are connected to it.Which of them is HIV positive and doesn’t know it and is involuntarily passing HIV on to his or her sexual partners?
  • Episode 3: Will François overcome his fear of HIV, get tested, and support Bintou, who is HIV positive?Will François allow his prejudices against people living with HIV to get the upper hand and cause him to break up with Bintou? Left alone by her husband, will Sara succumb to Jean-Paul’s advances to get even with her husband for his infidelity?
  • Episode 4: Sex – a springboard to social success or a means of transmitting HIV for all and a cause of divorce for married couples? What are the values of Ivorian society?
  • Episode 5: Will François’ decision to get tested for HIV arouse in Jean Yves greater awareness of the risks he is taking with his many sexual partners?What impact will François’ test result have on his relationship with Bintou and with his group of friends?
  • Episode 6: François is HIV negative, which makes Jean Yves feel better about his risky sexual behavior.What will be the consequences for Jean Yves of his willfully risky sexual behavior?What will finally make things click for Jean Yves so that he saves his marriage and protects himself from HIV?Is there any future for Francois and Bintou?

Source: Johns Hopkisn University Center for Communicaiton Programs

Date of Publication: March 25, 2019

SIMILIAR RESOURCES

Tools

Examples

Regions/Countries

Primary Audience(s)

Intervention Level(s)

Topic Areas

Share this Article





View Resource

Newman Street TV Series

Newman Street is a serial drama that tells stories of fame, love, acceptance and how far people will go to obtain all three.

Messages about malaria and family planning are woven into the plot to demonstrate how these particular challenges can be addressed in realistic, believable scenarios. Season One was aired nationally on the AIT channel and on 17 state level TV stations in 2014. Season Two was launched on World Malaria Day 2015.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019

SIMILIAR RESOURCES

Tools

Examples

Regions/Countries

Primary Audience(s)

Channel(s) of Communication

Intervention Level(s)

Topic Areas

Share this Article





View Resource

More Malawi Moyo ndi Mpamba Usamalireni Campaign Resources

Moyo ndi Mpamba Radio Serial Drama Episodes

This radio drama, part of the Moyo ndi Mpamba campaign in Malawi, was designed to inspire behavior change on priority health issues among adolescent and adult Malawians through interactive radio programming. The drama unfolded over 52 episodes, aired during 12-month period from July 2014 to June 2015. Each episode included questions for audience members, who were encouraged to respond via SMS or on Facebook.

The drama had three main plotlines:

  • A young married couple, Richi and Nasilina, struggle as Richi maintains his relationship with his old girlfriend Esmie
  • Ndaziona, a 16-year-old girl, has a terrible secret that she is hiding from her mother and two brothers
  • Mrs. Nabetha Gama, a very religious woman married to a very traditional man who strongly believes in traditional healers and superstitions

This page offers a link to all of the episodes.

Read about the radio serial drama design document here.

Source: SSDI-Communication

Date of Publication: March 25, 2019

SIMILIAR RESOURCES

Tools

Examples

Regions/Countries

Primary Audience(s)

Channel(s) of Communication

Intervention Level(s)

Language

Topic Areas

Share this Article





View Resource

More Malawi Moyo ndi Mpamba Usamalireni Campaign Resources

Moyo ndi Mpamba Radio Serial Drama Design Document

This radio drama, part of the Moyo ndi Mpamba campaign in Malawi, was designed to inspire behavior change on priority health issues among adolescent and adult Malawians through interactive radio programming. The drama unfolded over 52 episodes, aired during 12-month period from July 2014 to June 2015. Each episode included questions for audience members, who were encouraged to respond via SMS or on Facebook.

The drama had three main plotlines:

  • A young married couple, Richi and Nasilina, struggle as Richi maintains his relationship with his old girlfriend Esmie
  • Ndaziona, a 16-year-old girl, has a terrible secret that she is hiding from her mother and two brothers
  • Mrs. Nabetha Gama, a very religious woman married to a very traditional man who strongly believes in traditional healers and superstitions

Learn more about the episodes here.

Source: SSDI-Communication

Date of Publication: March 25, 2019

SIMILIAR RESOURCES

Tools

Examples

Regions/Countries

Primary Audience(s)

Channel(s) of Communication

Intervention Level(s)

Language

Topic Areas

Share this Article





View Resource

East Los High TV Series

This TV series was created for the US teen audience, and is designed to involve its audience in the lives, scandals and emotional traumas of Latino students attending a fictional high school in East Los Angeles, California.

The first season was streamed online in summer 2013; the second season was premiered on July 9, 2014. It is the first-ever English language series with an all-Latino cast to address issues in Latino communities in the United States. Characters are complex and realistic, and through the program they learn to make smart lifestyle and health choices, especially in the area of sexual and reproductive health.

Evaluation from the show’s first season showed that the viewing audience is represented by all 50 states and the District of Columbia, mostly viewed by Latino teen audiences.

Wang says they found that people from all 50 U.S. states and the District of Columbia visited the show’s website, with high proportions of visitors located in states with the highest Hispanic and Latino populations, and visitors from an additional 163 countries also reached the site. – See more at: http://www.buffalo.edu/news/releases/2014/07/024.html#sthash.80Gc1ixm.dpuf

Wang says they found that people from all 50 U.S. states and the District of Columbia visited the show’s website, with high proportions of visitors located in states with the highest Hispanic and Latino populations, and visitors from an additional 163 countries also reached the site. – See more at: http://www.buffalo.edu/news/releases/2014/07/024.html#sthash.80Gc1ixm.dpuf

Wang says they found that people from all 50 U.S. states and the District of Columbia visited the show’s website, with high proportions of visitors located in states with the highest Hispanic and Latino populations, and visitors from an additional 163 countries also reached the site. – See more at: http://www.buffalo.edu/news/releases/2014/07/024.html#sthash.80Gc1ixm.dp… says they found that people from all 50 U.S. states and the District of Columbia visited the show’s website, with high proportions of visitors located in states with the highest Hispanic and Latino populations, and visitors from an additional 163 countries also reached the site. – See more at: http://www.buffalo.edu/news/releases/2014/07/024.html#sthash.80Gc1ixm.dpuf

Source: Advocates for Youth

Date of Publication: March 25, 2019

SIMILIAR RESOURCES

Tools

Examples

Regions/Countries

Primary Audience(s)

Channel(s) of Communication

Intervention Level(s)

Topic Areas

Share this Article