Flourish In Your Land Entrepreneur Radio Program

Florece en tu Tierra (Flourish In Your Land) is a radio program produced by Breakthrough ACTION to highlight the success of young entrepreneurs in the highlands of Guatemala and promote their products and services in their communities. The program also creates a space for self-improvement, learning, and leadership by bringing together young men and women with entrepreneurial potential to help reduce irregular migration by generating income and creating direct and indirect employment for members of their community.

The radio program is broadcast live monthly on local radio stations in Quiché and Huehuetenango. Each episode features a new entrepreneur along with USAID implementing partners and public and private organizations.

Date of Publication: March 16, 2026

The Red Boat Radio Drama

The Red Boat is a 15-episode radio drama that provides individuals with family planning (FP); maternal, newborn, and child health (MNCH); and water, sanitation, and hygiene (WASH) benefits and information and offers an opportunity to link them to quality health and counseling services.

The entertainment-education program, along with a discussion guide, is part of a package of social and behavior change tools developed by Breakthrough ACTION to create a more equitable and just South Sudan by providing accurate information, increasing dialogue and transparency, and addressing gender and power dynamics within relationships at the household, community, and facility levels.

Provide accurate health information on FP, MNCH, and WASH-related behaviors
Facilitate self/collective efficacy of individuals and communities
Redefine roles and norms around decision-making and participation in key health behaviors
Strengthen referral and social networks and increase trust in providers by modeling healthy relationships
Model community reflection and dialogue, identifying harmful gender norms and inequalities
Demonstrate equitable communication and decision making around health
Model collaborative health planning between and among households and providers

Radio Drama Use

The radio drama is designed to be used in multiple ways:

Community Theater Guide for community performances on FP, MNCH, and WASH
Radio Listening Guide to support community listening groups
15 audio recordings in English and Juba Arabic for broadcast and off-air community discussions

ENGLISH

The Red Boat: Using Community Theater to Promote Social and Behavior Change [PDF]

The Red Boat: A Listening Guide to Promote Social and Behavior Change [PDF]

Radio Drama Episodes

JUBA ARABIC

Murkab al Ahmar: Dirasa al Istimahia ta geru Akhlak wu Guwat ma Mujtama [PDF]

Radio Drama Episodes

Source: Johns Hopkins Center for Communication Programs

Date of Publication: March 16, 2026

Green Star – FP Radio Spots

These radio spots were part of a comprehensive family planning promotion campaign.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: October 26, 2021

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Health Communication Component, Pakistan – Soap Operas and Films

This page provides a series of soap operas and films produced as part of the Pakistan Health Communication Component project, 2014-2018.

Included are:

Mujhay Jeenay Dou – A 22 episode drama serial “Mujhay Jeenay Dou” co produced by Center with Angelic Films is on the multiple social ills of our society primarily focusing on the issue of child marriage. It’s a story of Saira and her challenging life journey from an eight-year-old child to an adult in an environment dominated by taboos and social barriers.
Sammi – full-length film based on the art and strategy of entertainment-education highlighting the issues of women empowerment, maternal health, son preference, girls’ education and patriarchy existing in our society.
Angoori – 14 episode TV program addressing the vast unmet need for family planning in Pakistan
Bol – produced under the PAIMAN project in Pakistan, and aimed at policy makers, the film is about gender equity, family planning and maternal health
Paiman – 13-episode drama series originally aired on Pakistan Television (PTV-Home) in 2008 under the USAID-funded Pakistan Initiative for Mothers and Newborns. Each episode of the drama series is based on real-life issues of mothers and newborns in Pakistan derived from primary research

Source: USAID, Johns Hopkins Center for Communication Programs

Date of Publication: July 15, 2021

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Intersexions

The first season of this TV drama series comprises 26 episodes that examine how that which remains unsaid in love, relationships, and sex may place us at greatest risk of HIV infection. In the first season each of the episodes built on different characters forming a romantic or sexual link in a chain binding all South Africans. It focused on love, loss, heartbreak, joy, friendship, hatred, honesty and deceit. Believable characters acted out situations anyone could relate to, with each episode teasing you with what might come next.

The series was extensively supported through weekly discussions on 10 SABC radio stations, public relations to promote the show, a blog featuring weekly updates on the show, and social networking through Facebook and Twitter. Surveys were conducted by the Centre for AIDS Development, Research and Evaluation (CADRE), involving a post-broadcast, qualitative audience evaluation conducted in six provinces between April and June 2011. Results found that the viewers found the stories believable and relatable, and that the shows prompted discussions among viewers.

The show is the product of a collaborative partnership between SABC 1, SABC Education and Johns Hopkins Health and Education in SA (JHHESA). JHHESA interviewed over 2,000 people in 39 communities to understand their stories and their perceptions on current issues. It combined that research with a national communication survey of 10,000 people and fed the results to the Intersexions creative team.The show won 11 South African Television and Film Awards, a Peabody Award, and an Africomnet Best Mass Media Award 2012.

Source: Johns Hopkins Health and Education South Africa

Date of Publication: May 26, 2021

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Callaloo Radio Drama

Callaloo is a locally-written and produced serial drama that depicts characters facing troubling changes and decisions relating to pressing issues of personal health and the health of their surrounding environment; issues that individuals living throughout the Caribbean are facing in their everyday lives.

This serial radio drama component of a PCI Media Impact’s larger My Island—My Community communications program.

As a strategic Communications for Behavior Change program, this program uses Callaloo as well as radio call-in shows and community mobilization campaigns to build knowledge, shift attitudes and change behaviors of their audience members around critical issues the Caribbean is facing. The three target issues discusses are:

Increasing resilience to climate change in coastal communities by promoting natural solutions
Conserving biodiversity by improving solid waste management practices
Reducing HIV infection rates (particularly among youths) while increasing good practices relating to sexual and reproductive health

Source: Population Communication International

Date of Publication: November 30, 2020

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AIDS Resource Center, Ethiopia

From 2001-2007, USAID via PEPFAR (through CDC) funded the Ethioopian HIV/AIDS Prevention and Control Office to establish and run an AIDS Resource Center (ARC). Its objectives included:

Provide up-to-date and accurate information on HIV/AIDS, STIs, and TB related issues
Serve as a hub for a host of user-driven resources and services
Support local partners in developing strategic, targeted behavior change communication (BCC) tools and approaches
Establish and maintain National HIV/AIDS Talkline – ‘Wegen 952’
Establish regional ARCs (R-ARCs)
Build capacity of HAPCO and MOH

SBC activities included

HIV/AIDS hotline
Radio diary series, Betegna
Using the MARCH (Modeling and Reinforcement to Combat HIV) model for behavior change to prevent HIV among the defense forces and the police

Source: Johns Hopkins Center for Communication Programs

Date of Publication: October 7, 2020

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Hulu Beteina Mobile App – Instructional Leaflet

This mobile application is developed to support rural women and couples to better manage and track their health, mainly during pregnancy, through delivery and after birth. Designed for use on both smart and basic phones, the approach invokes a simple, easy to navigate format containing relevant, engaging, and educational content. Key features of the app include growth-monitoring tool, scheduling for ANC and immunization visit. It is available in three languages (Amharic, Afan Oromo and Tigrigna) and no internet connection required to transfer or use the application.

This is an instructional leaflet on how to use the app as well as how to share it

Source: Communication for Health Ethiopia

Date of Publication: February 10, 2020

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Health Communication Message Guide

This guide serves as a reference for health communication interventions, by providing a set of core messages that are accurate and consistent. It enable practitioners to communicate standardized messages to communities and audiences.

Different guides are available for different health areas including Reproductive, Maternal, Newborn and Child Health (RMNCH); Water, Sanitation and Hygiene (WaSH); Neglected Tropical Diseases (NTD); Malaria and TB. The Federal Ministry of Health and Regional Health Bureaus have endorsed the guides.

Source: Communication for Health Ethiopia

Date of Publication: February 6, 2020

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Malaria-themed Radio Magazine Program

This 13-episode Nigerian reality radio program incorporates different interactive elements, such as interviews, discussions, vox pop, testimonials and expert opinions to engage audiences on malaria-related topics. The English version is titled Play Your Part while the Hausa version is titled Taka Naka Rawan.

Each episode lasts 15 minutes and the program is broadcast in English and Hausa. Between 2015 and 2017 the show was broadcast weekly in five stations across five states -Akwa Ibom, Kebbi, Benue, Nasarawa & Zamfara.

Flourish In Your Land Entrepreneur Radio Program

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The Red Boat Radio Drama

Social and Behavior Change Objectives

Radio Drama Use

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More TCCP - Green Star (Tanzania) Resources

Green Star – FP Radio Spots

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More Pakistan country page Resources

Health Communication Component, Pakistan – Soap Operas and Films

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Intersexions

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More My Island My Community (Caribbean) Resources

Callaloo Radio Drama

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More Country Focus: Ethiopia Resources

AIDS Resource Center, Ethiopia

From 2001-2007, USAID via PEPFAR (through CDC) funded the Ethioopian HIV/AIDS Prevention and Control Office to establish and run an AIDS Resource Center (ARC). Its objectives included:

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More Communication for Health Ethiopia Resources

Hulu Beteina Mobile App – Instructional Leaflet

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